Management Analysis of Deliveroo: Styles, Structure, and Motivation

This report provides a comprehensive analysis of Deliveroo's management practices, including an examination of the management styles employed, such as autocratic and democratic approaches, and the principles of management, like division of work and unity of command. It explores the evolution of Deliveroo's organizational structure from a functional to a matrix structure and the shift in organizational culture from a hierarchical to a clan-based model. The report also delves into the leadership styles adopted by Deliveroo, focusing on democratic and laissez-faire approaches, and assesses the impact of power dynamics, conflicts, and influence within the organization. Furthermore, it identifies the types of motivation utilized by Deliveroo and supports its findings with corporate examples and relevant literature, concluding with suggestions and recommendations for improvement.

Assessment

Executive summary
Management of the business ensure to complete and advance better working condition
and with this working credibility and its proficiency both get improvised in balanced mode. In
this management style and leadership qualities plays essential role with this probability to attain
higher competitive advantage is processed in timely frame. In this it is found that in order to
enhance organizational performance and productiveness power, influence and conflict plays
major role and for this inner level of motivation get advanced in moderate manner.

Contents
INTRODUCTION.....................................................................................................................................4
MAIN BODY.............................................................................................................................................4
A. Management style used by the firm along with the principles and functions of management..........4
B Change in organizational structure and organizational culture.............................................................6
C Leadership styles..................................................................................................................................7
D The effects of power, conflicts and influence in the organization........................................................9
E TYPES OF MOTIVATION USED BY ‘DELIVROO’......................................................................10
F Proper corporate examples and literature...........................................................................................11
G Suggestions and Recommendations...................................................................................................12
CONCLUSION........................................................................................................................................12
REFERENCES........................................................................................................................................13

INTRODUCTION
Management refers to the process where all the resources, operations and activities of an
organization gets manages in an effective and efficient manner. There are various styles available
to an organization which they can adopt in their structures. The management styles will help the
organization in managing all the operations and work in an effective and efficient manner. Apart
from the management there are a lot other things like leadership styles, structure, conflicts,
motivational factors and etc. are decided in an organization which do play an important role to
comprehensively make the organization effective.
The report is based on an organization, Deliveroo. It is a British multinational company
which is engaged in the business of delivering the food from restaurant to the customers. The
company was founded in the year 2013 by Williams Shu. Deliveroo has successfully managed to
open up their stores in around 200 locations across UK, Spain, Italy, Hong Kong, Netherlands
and much more. Currently the company is focusing upon making a string network of restaurants
and various kitchen so that they can offer more varieties to the customers. This report discusses
about the management styles, culture, organizational structure, leadership styles, power, conflicts
along with the various types of motivation the organization adopts or exercises.
MAIN BODY
A. Management style used by the firm along with the principles and functions of
management
There are various types of styles of management which an organization can adopt. Some of them
may include:
Autocratic management style: In this type of management style, command and controlled
is followed. Here the top-level management people make all the decisions and then passed to the
middle and lower management people. One way communication is practice in autocratic
leadership style and the employees receives the command from the upper level of management.
The flow of communication is generally from upwards to downward (Badwan, and et. al., 2017).
The suggestions and ideas of the employees are not encouraged as all the decisions are make by
managers leaders.

Democratic leadership style: Here all the decisions are made with the consent of the
employees or the sub ordinates. In the democratic leadership style, the leaders arrange the
meetings with the employees in that they take the suggestions and their opinions and their take
upon the topic and the final decision is made only after taking the ideas of the employees. If the
employees or the followers are not ready for the change, the organization will drop that change.
In this style of leadership, the flow of communication is both sides or ways i.e., upwards to
downwards and downwards to upwards. All the employees are treated with equality which boost
up the moral of employees. Through this the employees generate the feeling of belonginess and
valued at their work place.
As in the case with Deliveroo, the organization follows the democratic management style
in which they take the suggestion from the employees as the organization considers these people
the valuable asset. All the attempts are made to make the employees feel equal and motivated. In
support of this style of management ability to take effectual decision making is perceived and in
this all the employees plays their own role and responsibility through which working credibility
get advanced in improvised manner. In this extensive brainstorming and adequate discussion is
perceive that is resulted towards higher level of creativity and innovation on regular basis and
with this working sufficiency is developed on continuous basis.
The CEO of Deliveroo uses the Henrey Fayol principles in management which consists
of 14 principles of management that helps in performing the work in a systematic manner, some
of these principles can be:
Division of work: In this the work needs to be properly divided among the employees and
their roles and responsibility should be properly given and distributed so that no
misunderstanding or confusion could get created (Bolisani and Bratianu, 2018).
Unity of command: This principle states that an employee should get command from only
one boss. If he receives the command from multiple boss then he might get confuse which leads
to non-achievement of objectives.
Some other principles of management may include balancing of authority and
responsibility, discipline, Unity of direction, order, equality and much more. In relation to this

Deliveroo enhanced its working capability and moreover it also advances the level and rate of
task completion. In this capability to improvise working prospects is pertained with accuracy.
Apart from all these, the organization management has 5 major functions which are:
Planning: It refers to plan out the activities and objectives which the organization wants
to achieves and how they can achieve. In the planning all the steps and resources which the
Deliveroo company might need is analyzed and noted down.
Organizing: In this all the resources which are needed by the organization is organized.
The structure and the policies of the organization is set so that they can complement the
organization goals.
Staffing: In this the recruitment and selection program is performed by the organization
so that they can employee the people for performing the work.
Directing: All the activities in the organization get monitored by the managers and
supervisors so that they can monitor if all the activities or operations are going as per the
planning or not.
Controlling: Here all the operations and activities performances are matched with the
standard goals so that the gap between the actual performance and the standard performance can
be measured so that necessary steps and actions could be taken at time to merge the gap
(Bulturbayevich, and et al., 2020).
B Change in organizational structure and organizational culture
Organisational structure is a structure or system which layouts the activities for any
organization. It consists of values, mission, vision, goals, activities of an organization. It also
determines the flow of communication. Where as the culture is the philosophy which the
organization believes in following up in their activities or practices. It directly or indirectly
portrays the image of company to the external world. The organization structure and culture both
gets changed in a company time to time. These changes are occurred when the busines
environment or the practices get changed. As in the case with Deliveroo company both the
organization structure and culture got changed.

The Deliveroo earlier follows the functional organizational structure. In that the activities
or work of similar nature is grouped together in a particular functional department. There are
various functional department in an organization for example, human resource department,
marketing department, sales department, finance department and much more. The work of all
these departments are taken care by their departmental heads. The activities which are of same
category or nature are put in a separate group so that a proper accountability can be maintained
for them. But by viewing the dynamic change in business environment, the organization has
changed its organizational structure from functional to matrix organizational structure (Chen, and
et al., 2019). The matrix organizational structure is the mixture of both the functional and
divisional organizational structure. This structure groups the employees of similar functional
tasks but divide them according to different projects or divisional products. It is quite complex
from of structure but enables the business in performing their tasks in a more systematic and
proper form.
Whereas as in the case with culture, earlier the Deliveroo organization is more focused
upon the Hierarchy form of culture where the control and command were encouraged. The
organization seek focuses upon maintaining the efficiency and productivity and neglects the
nurturing and development of employees. But now the organization has changed its culture by
adopting clan culture. In this type of culture, the organization focuses upon development and
nurturing of employees in such a way that both the employees and organization get develop
equally.
The organization can bring or implement the change with the help of change management
model. The lewin change management model can be used to establish the both organizational
structure and culture change. The model is consisting of 3 steps which are unfreeze, change and
freeze.
Unfreeze: In this the old practices or activities are stopped to practice. The employees do
not practice the same activity as the organization is bringing the new practices in the
organization.
Change: Here the actual change of the organization is implemented. The organization
tries to clear all the hurdles and barriers which they are facing in between the path to fully
implement the change.

Freeze: Here the organizational structure has fully implemented the change in the
organization. All the employees got totally efficient performing the task and now the activities
are performed in the organization according to the change (Drobyazko, and et al., 2019).
C Leadership styles
There are various leadership styles available to adopt, some of them can be as follows:
Autocratic leadership styles: In the autocratic leadership style, the leader gives command
to the employees. The leader does not take the advices from his employees but makes all the
decision by himself only. Also, the follow of communication is one way where the top-level
management commands the orders or the activities to the middle and lower level of management
people who have to follow it without any question. Here the followers or the subordinates not
that happy with the leader has they consider that they are not being valued properly. The
creativity level used by the employees are totally zero.
Democratic leadership style: In the democratic leadership style the leaders take the
opinions and ideas from his sub ordinates. The sub ordinates give their opinions and ideas to the
managers about the organization operations. In this type of leadership both way of
communication is encouraged which are upward to downward and from down ward to upward.
The employees can easily approach to the mangers if they face any kind of problem in the work
or when they face any kind of problem with anything. The equal opportunity is given to all the
employees and training and development program is also provided to the employees so that they
can perform much better with their work.
Laiseez fair style of leadership: In this type of leadership, the leader set the employees
free and allow them to perform their work according to their wish. Here the managers only give
the task to the employees which they have to achieves and then all authority to the employees to
make decisions by their own and to performs the work in their own style. This enhances the style
of work in the employees and more creativeness in them. The employees considered themselves
valued and a sense of belongingness generated in themselves which encourage them to
contribute more to the work.
As in the case with Deliveroo company, majority of the leaders have adopted the
democratic and Laiseez Fair leadership style. They have noticed an immense in their

motivational level in the employees and increase in productivity. Deliveroos and its management
uses this style with this timely decision making and problem solving as with this probability to
attain higher competitive advantage in timely constrained is induced with perfection. Moreover,
in this working efficiency also get advanced in which productive and profitable result is attained
in desirable manner.
D The effects of power, conflicts and influence in the organization
There are many kinds of power in an organization. The various types of power may
include:
Legitimate power: In this the power of defined according to the position an individual
has in an organization. The manager will exercise more power as compared with the
subordinated. Where as the CEO of company has more power as compared with the managers as
he stands at the position of a CEO. As in the case with Deliveroo company, the manager can give
orders to the sub ordinates if the work is not performing as per the standards and also can show
them the consequences for not performing the work (Ferreira, Mueller and Papa, 2018).
Coercive power: In this type of power the manager or leader influence the people by
showing them the negative consequences. The managers give the consequences along with the
task to the employees of the fails to achieve the them. Here all the employees perform the work
with fear.
Reward power: In this the people or the employees are influenced by showing them the
rewards if they able to complete the task or work. The reward may consist of financial or non-
financial. Through these rewards the employees get motivated and performs the tasks with
greater motivation.
Informational power: It is a short term power which is exercised by an individual. In
this a person who held responsible for a group task or a small short term project has the power to
take all kind of decisions regarding that project or task.
As in the case with Deliveroo company, the legitimate power, reward power and
informational power are more practice. The company has many small tasks and the person who
is responsible to the project can exercised all the power related to that. The organization also
give reward to the employees to give motivation to them. Deliveroo make sure to provide

adequate reward, incentive and benefits to the workers and that is completely based on the
performance and investment that is indulge in order to achieve standardized objectives. It
induces accomplishment of favored outcome as with this proficient ending is resulted on regular
period of instance. The power induces wider impact over the task accomplishment and with this
each individual understand its responsibility and played it in balanced mode.
The conflict can be effectively managed by the organization by proper responsibilities
must allotted to the employees. And to clear all the doubts and issues a clear and effective
communication system must get establish so that every problem or issue can be address. It has
wider impact over Deliveroo as it reduces the working capability as with this ability to employee
connectivity with its work is affected on direct basis that decreases the profit credibility ratio in
advanced mode. On the other hand, in concern to influence leader and manager both worked to
advance working capability as with this working proficiency get affected on random basis.
E TYPES OF MOTIVATION USED BY ‘DELIVROO’
There are mainly 7 types of motivation that the company ‘Delivroo’ uses and that are:-
1. Achievement Motivation
It is kind of a drive that is used to pursue and also to meet one’s goals. An individual in
this type of motivation try and wishes to meet their objectives and to move towards
success. In this fulfillment is very much important for the sake of the company and not
for the accompanied rewards. ‘Delivroo’ uses this motivation more on the professionals.
2. Affiliation Motivation
Under this motivation the company try to related to the people on a social basis. Under
this, when people are complimented for their positive attitude and their cooperation they
tend to perform their work even better.
Usually company uses this type of motivation where motivation cannot be done through
money.
3. Competence Motivation: In this type of motivation an individual is allowed to do high
quality work and be good at something. In this motivated people try to attain mastery in
job and they take pride in performing well and also while using their problem solving
skills when they face obstacles. They try to remember their experiences and learn from
them (Franklin, Johnson and Johnson, 2018).

4. Power Motivation
In this type of motivation focus of the company is on influencing people and trying to
change the situations. Under this people make an important impact on the organization
and are also willing take risk. The company uses this strategy of motivation in very few
situations.
5. Attitude Motivation
This actually focuses on how people feel about themselves and also the believe they have
in themselves. This also focus on their attitude towards life and what they think and feel.
It is about how they feel and react about the future and past. The company try to make
people think positive and to make them feel good and confident about themselves.
6. Incentive Motivation
In this a person or a team is rewarded for an activity or performance. They are given
something in lieu of their good performance in a task or a project. It is that type of
motivation that drives people to work even harder to attain the set targets or performance.
Most of the people in the company gets motivated when given more money. This method
of motivation unlikely to fail and works most of the time and also very popular in the
company.
7. Fear Motivation
In this a person is forced to work against will. It is used when work is required to be done
instantly and quickly. But this resorted to in short run only. The company uses this only
in case of emergencies and try to avoid using this strategy in usual days.
F Proper corporate examples and literature
Deliveroo company to motivate the employees make the uses of various reward
motivational methods. They had adopted both the financial and non financial method for
motivation. For example, the company does not give a standard salary to the delivery people
rather they provide the commission on very food they deliver to the customer. There is a fix rate
of commission on every delivery made by the delivery man who is associated with the company.
If a delivery man takes more orders for delivery then more commission will be given to him by
the company but if the delivery man takes less orders from the company then less amount he
receives from the company. All the amount is totally set upon the commission. This method

encourages the employees to work very hard to earn and takes more and more deliveries (Jacobs,
Sophos Ltd, 2018).
Also, time to time the company releases various offers and schemes through which they
can earn more from the organization. The culture of the company is set in such a way that it
provides nurturing and development to the employees. This encourages the employees to stick
more with the company and become very much loyal with them. For example, when a delivery
man is partnered with the company, he is provided with a proper training session so that he can
clear all his doubts related with the job and also company can communicate with them about how
they can increase their commissions.
G Suggestions and Recommendations
As the company is a service based company which is engaged in the business of
delivering the food to the customers from kitchens. The following recommendations can help the
company in performing their work with more effectiveness:
 The technology used by the company must be advanced as majority of the task is
performed through the online networks only. A single dashboard should be provided to
the employees so that all sorts of information is available at a single place only.
 More training and development program should provide to the employees so that they
can perform very effectively in their work.
 To increase their networks the company should connect more with the kitchens so that
the customers will have more options to order food from. When more options will be
available to the customers, the more customers will get attracted and stick to the brand
which ultimately would contribute to the strong customer base of the company.
 The company can also expand themselves to the areas where they have not step in before.
This will help them in making more profits, string customer base, networks and much
more.
CONCLUSION
From the report presented above, the management style of the company is mentioned
along with leadership and change. The company has adopted the democratic management style
which follows the Henry Fayols principles of management. The leaders follow the democratic