Sales Pitch Presentation: 'Choose the Ingredient' Food Delivery App

This document presents a sales pitch for Delivery Guru's innovative food delivery app, 'Choose the Ingredient,' which allows customers to customize their orders by selecting specific ingredients. The app aims to cater to customers who desire high-quality, personalized food delivery, targeting both older and younger demographics in the UK. The pitch outlines the expected budget, including costs for market research, software development, engineering, and marketing, with a proposed installation fee for users. Market research indicates a significant boost in food delivery app usage due to the COVID-19 pandemic, supporting the app's potential. The advertising strategy focuses on leveraging social media and online channels to attract investors. The presentation concludes with a list of references used to support the market analysis and proposed strategies.

Sales Pitch
Presentation

Delivery guru “Chose the ingredient”
The current innovative business idea comprises of
coming up with a customized food delivery app
that offers an effective services and better way for
customers to select and choose their ingredients
while online ordering of food.

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Along with this, the current application would also meet the preferred
ingredients as per the choice of the customers in more safe and better manner
even at the time of Covid-19. Thus, based on current research, it has been
seemed that chose the ingredient app is safe as it comprises and leads to
limited physical interaction between customers and the staff of the hotel and
simultaneously it also offers more flexibility for customers to properly choose
their food and its ingredient in a customized manner.

Target audience
The target audience for current application are the customers who like to have
better quality food delivery base ion their choice and taste. Thus, current
application would target the old age as well as the young people of UK as old
age people are able to ensure delivery of customized food which is more
healthy based on their selection of ingredients while young people are also
more attracted towards having an easy delivery of customized dish at their
home.

Expected Budget and cost of service
Budget for new application
Based on the cost of the launch of new application, The Delivery guru has fixed
a charge of 200£ for installation and use of this new of “Chose the ingredients”.
Particulars Amount (£)
Cost of market research 100 £
Development of software 250 £
Engineering cost 300 £
Marketing and promotional
expenses
150 £
Total cost 800 £

Market research
As per the research conducted within the
markets of UK it has been analysed that
due to the global pandemic of covid-19,
the hospitality in industry has suffered
the most because of lockdown and other
strict norms.

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It has been reflected by above graph that, Fast Food,
Fast Casual, and Grocery Store apps saw a major
boost in adoption during the COVID-19. Many fast
food apps saw lift in 2020, including non-delivery
apps such as Subway and Taco Bell which saw Y/Y
growth of 46 percent and 60 percent, respectively.

Advertise to attract an investment
The advertisement of current product will be
made with the help of social media and online
channels to attract larger number of
investment for launch of Delivery Guru:
Choose the ingredient.

REFERENCES
 Johnson, A., Billups, M.J. and Poddar, A., 2021. The mandatory internal role-play
sales competition: effects on classroom efficiency and sales career intent. Marketing
Education Review, pp.1-11.
 Bharadwaj, A. and Rath, P., 2021. Public Speaking for Leaders: Communication
Strategies for the Global Market. Routledge India.
Online:
 The State of Food Delivery Apps 2021. 2021. [Online] Available Through:<
https://go.sensortower.com/rs/351-RWH-315/images/the-state-of-food-delivery-apps-
2021-condensed-final.pdf >.