A Study of Innovation Management and Practices at Dell

This essay provides an in-depth analysis of innovation management within Dell, highlighting key innovations such as the XPS 13, XPS 13 2-in-1, and the Dell 27 Ultrathin Monitor. It explores the development of innovative ideas, particularly focusing on Dell's commitment to improving product packaging through the '3Cs' strategy: Cube (right sizing), Content (right materials), and Curb (easy recycling). The essay also examines streamlining innovations with current capabilities, design thinking, user involvement, cost considerations, and cross-functional management. The analysis emphasizes Dell's approach to maintaining resources, extracting value from existing materials, and regenerating packaging materials, ultimately aiming for a circular design approach that benefits both the company and the environment.

Running head: MANAGING INNOVATIONS IN AN ORGANIZATION
Managing Innovations in an Organization: DELL
[Name of the Student]
[Name of the University]
[Author note]

2MANAGING INNOVATIONS IN AN ORGANIZATION
Table of Contents
Introduction......................................................................................................................................3
3 Hot topics about Innovation:........................................................................................................3
XPS 13:........................................................................................................................................3
XPS 13 2-in-1:.............................................................................................................................4
Dell 27 Ultrathin Monitor:...........................................................................................................5
Development of an innovative idea:................................................................................................5
Cube: This mean the right sizing of the package:........................................................................6
Content: Use of the right material:..............................................................................................6
Curb: Making the packaging become easier:...............................................................................7
Streamlining of the innovations with the current capabilities:........................................................7
Design thinking about the innovation..............................................................................................8
User involvement:............................................................................................................................9
Cost:.................................................................................................................................................9
Cross-functional management:........................................................................................................9
Conclusion.....................................................................................................................................10

3MANAGING INNOVATIONS IN AN ORGANIZATION
Introduction
Dell is associated with leading the process of enabling various standards and technology
through various kind of groups and strategic partners. They have a goal of doing partnership
instead of competing with the other organizations. This mainly includes the technology suppliers
to various industries and the original development manufacturers. This partners are associated
with providing the organization Dell with a uniquely broad perspective on the landscape related
to computing.
The first PC of dell was introduced in the year of 1986 after which the company has been
associate with shaping their industry by breaking new ground along with pioneering critical
developments in various small businesses, enterprise computing as well as in homes. The
information is generally gathered along with the requirements by conducting various kinds of
daily interaction on a daily basis with the customers. The gathering of the requirements is also
done by organizing several events, social media venues and customer panels. By maintaining a
strong internal development capabilities the organization has been associated with spurring the
innovations that that are associated with delivering values to the customers. The research and
development efforts of the organization has now spanned all across the globe which are generally
driven by some of the foremost product designers and engineers of the industry.

4MANAGING INNOVATIONS IN AN ORGANIZATION
3 Hot topics about Innovation:
There exists various innovations of the organization but of the innovations which have
been hot listed have been listed below:
XPS 13:
This XPS 13 has been associated with winning various individual product award than any
other device which has been introduced by the organization in last 32 years. The organization has
been associated with hitting the marker for last 15 consecutive quarters of the years over the year
share gain by them in the PCs. This is considered as the world’s first innovation which has been
designed for the purpose of redefining the personal computing environment. The XPS 13 has
been associated with receiving the "laptop of the year award” in the year of 2016 from the Wall
Street Journal and the Wired, Laptop Magazine, Windows Central, Computer Shopper and
Reviewed.com. Besides this this innovative technology also received a number of editor’s choice
award from the PC Mag, Digital trend and the hot hardware and many more.
XPS 13 2-in-1:

5MANAGING INNOVATIONS IN AN ORGANIZATION
Just when everyone was thinking about the fact that their favorite laptops could not get
better just then the new XPS 13 2-in-1 was introduced in the portfolio of the organization. This
was consisting of much more flexibility along with a lot of improvements which make it even
better along with being much thinner, sleeker and was also having a 360 degree hinge. This was
associated with enabling a greater productivity along with offering a multiple viewing options.
This is world’s smallest 13-inch 2-in-1having a battery backup of about 15 hours. This had an
eye dropping clarity associated with a gorgeous QHD+ infinity edge touch display which is first
for the 2-in-1 technology. This was also having a HDR-ready display for incredibly life-like
images while watching the contents of the HDR 10 content. Finger print reader was also enabled
by the Windows Hello which initially provided a much secure unlocking system with just one
touch. Besides this there also exists the infrared camera. The business configuration of this
technology involved the 7th Gen Intel® Core™ vPro™ processor along with Dell BIOS and
manageability software which was backed up by the Global service and support that the
organization is having. This technology was available in the market from January 5th 2017 on
Dell.Com and was available to rest of the world later.
Dell 27 Ultrathin Monitor:

6MANAGING INNOVATIONS IN AN ORGANIZATION
After the introduction of the Dell XPS 13 2-in-1 the Dell 27 Ultrathin monitored was
introduced which is considered as another CES Innovation Honoree and was designated as the
world thinnest Monitor ever created. This sleek ultrathin monitor is associated with striking the
design which has been mainly styled for the purpose of getting itself adapted to the various kind
of lifestyles as well as to the interiors weather it is an office or a home environment. The main
features of the innovation includes an inspired state of art design by having a thinnest profile all
across the world and has also been articulated with various hinge designs and fluid tilt and swivel
which is offering a view which is totally unhampered from various angles. A superb viewing is
provided by this technology which is a groundbreaking technology having exceptionally rich
colors associated with high contrast and depth and is also ranging through Dells HDR features
which has been designed by keeping in mind the PC users. Along with this there exists in built
USB which is of type-C connectivity along with comfort view ad flicker-free screen. The
elimination of the cables on the desk has also been done due to simple, intelligent design which
is having connectivity with the hub which is present in the rear of stand base.
Development of an innovative idea:

7MANAGING INNOVATIONS IN AN ORGANIZATION
Dell has been associated with experiencing problems which are generally related to the
packaging of the product at some point. There exists fancy boxes which are generally not
recyclable along with large boxes which re generally for a small product and one scenario which
is not liked by anyone that is mountains of foam. For this reason issues related to waste
management arises. So Dell must think of developing an innovative solution which is to be
developed in order to solve the solutions related to packaging problems by having an ultimate
goal of helping the customers for the purpose of reducing the wastes related to packaging. The
Commitment can be turned by making use of 3Cs packaging strategy which would be focusing
on the cube, the content and the curb.
Cube: This mean the right sizing of the package:
The shape and the size of the package should be considered as an important feature so as
to maintain the lifetime environmental impact. The waste space present inside of the packaging
is just wasted. Along with this the extra packaging would also be associated with reducing the
number of products that is present in the pallet and this would be thereby increasing the costs
which are associated with the moving of the products. The organization should think of
constantly developing their new configurations in order to reduce the amount of material that is
needed for the purpose of packaging along with decreasing the size of the box which allows them
to fit more with the boxes on the pallet that is to be shipped. And along with this the
environmental as well as the financial benefits the configuration would also be associated with
significantly associated with reducing the time needed for deployment along with minimizing the
need of storage as well.
Content: Use of the right material:

8MANAGING INNOVATIONS IN AN ORGANIZATION
Matters are used for the purpose of making the packaging materials. The whole lifecycle
of the packaging would be considered for the designing process in order to find out the materials
which would be best for the purpose of protecting the product along with minimizing the impact
of the environment. Besides this the choosing of the material is done which would be associated
with making the most sense for each of the region by using the things that are locally available
and is associated with cutting the packaging’s carbon footprint which would also be helping in
the generation of new local jobs as well.
Curb: Making the packaging become easier:
Whenever the new products arrive to the customers they generally focus would not be
associated with searching of the ways which could be used for the purpose of storing and
disposing the products along with the old products. They should be associated with providing a
multiple option related to eth recycling of the products at home or business, so most of the
packages should be made of recyclable or compostable recycling materials. The commitment
should be made regarding the fact of making sre that the packages can be recycled or composted
should be a part of their circular design approach. Along with this various special programs
where the packaging materials can be reused while using the reverse logistics.
Streamlining of the innovations with the current capabilities:
The new innovations related to the packaging of the products would be very much
helpful. This would not only be associated with helping eth customers but would also be helping
eth organization as well. This new packaging system would be associated with helping the
environment as well. The recycling of the product packaging would become very easy which
would be helping a lot in disposal of the packaging products as well.

9MANAGING INNOVATIONS IN AN ORGANIZATION
Design thinking about the innovation
In this figure it is clearly understandable that the new concept would be going beyond the
traditional notion related to recycling and shuns this is generally related to the concept of
recycling the packaging material. This mainly aims at keeping the resources in use as long as
possible which would be associated with extraction of the values from the materials which are
already in use. Along with recovering and regenerating of packing materials. This would be help
a lot in thinking in a broad way along with considering the resources that would be used for the
purpose of increasing the efficiency along with sharing the economy and disruptive products as
well as the business models.

10MANAGING INNOVATIONS IN AN ORGANIZATION
User involvement:
The users are also to be included in the process. The involvement of the user in the
innovation would be acting as a major part of the business innovation. The innovation would be
very much helpful. The customers are to be involved by taking suggestions from the customers
regarding the packaging material. The materials that are used are also to be reviewed by the user.
Taking customer suggestions and consent of the customer which mainly includes the size of the
box, what are the unwanted materials and many more. Various things are to be considered which
includes the cost the weight it can bear and many more.
Cost:
This is considered as an important factor and the material are to be chosen would be
greatly dependent on the cost that is required. The packages are to be chosen which would
affecting a lot of other costs as well. Certain strategy needs to be calculated for the packaging
related costs. The categorization of the cost can be done accordingly: costs which are dependent
on eth type of package, the cost related to distribution, cost related to warehousing, cost related
to handling, and also the costs which are associated with showing the production stops and also
the other costs as well. the various large costs generally involves the distribution costs, and the
costs related to lack of the proper quality and also the costs which are associated with showing
the production would be stopped.
Cross-functional management:
The Organizations needs to refocus on the efforts related to eth improving of the various
business processes along with revamping the traditional vertical functional structures for the
prupsoe of enhancing the performance and also to meet the needs of the clients. The business

11MANAGING INNOVATIONS IN AN ORGANIZATION
units along with a specific product or market should be focusing on the materials that are needed
for the packaging of the products.
 First of all the principles needs to be understood and the factors which ate linked with the
success of the new innovation and what sets this innovations apart from the traditional
management methods that are used
 Then differentiation needs to be done between the managing resources and the managing
outcomes as well within the organization so as to grasp the effects in a better way of the
cross-functional management style.
 After this there is a need of exploring the roles and responsibilities that the stakeholders
are having along with collaborating the mechanisms which are inherited in the horizontal
management structure.
 The innovative potential needs to be appreciated which consists of the cross-functional as
well as the collaborative management.
 Lastly discussion needs to be done regarding this new approach which is to be
implemented along with the change management framework.
Conclusion
The new innovation would be helping a lot in making the organization become much
more successful. This innovation is associated with effecting the production of the packaging
materials which are generally recyclable. The recycle material would be helping a lot in
improving the environmental condition. Other new innovations needs to be considered which
would be helping a lot.

12MANAGING INNOVATIONS IN AN ORGANIZATION
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