This document presents a literature review focusing on Dell Inc.'s make-to-order (MTO) approach within the computer industry. It begins by outlining four supply chain designs: integrated make-to-stock, build-to-order (BTO), continuous replenishment, and channel assembly, with a detailed emphasis on the BTO model. The review defines BTO, highlighting its advantages such as customization and cost-effectiveness, and disadvantages like longer order fulfillment times. It compares BTO with build-to-stock, differentiating their operational strategies and the factors influencing a company's choice between them, including customer responsiveness, competitive advantage, and cost considerations. The study then contextualizes the computer industry, discussing its globalized trends and the adoption of BTO. The review incorporates previous research, including Gunasekaran's work on BTO as a competitive strategy and studies on Dell's supply chain, focusing on its cost-cutting measures and inventory management. The report concludes by summarizing the key findings, emphasizing the significance of BTO in meeting customer demands and optimizing supply chain efficiency, specifically in the context of Dell's operations.
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