Kaplan Business School MBA600: Deloitte Competitive Advantage

This assignment analyzes Deloitte, a leading professional services firm, focusing on its competitive advantages. The analysis begins with a brief overview of Deloitte, including its global presence and service offerings such as management consulting, audit, and risk advisory. A SWOT analysis is presented, highlighting Deloitte's strengths (e.g., consulting expertise, global reach), weaknesses (e.g., cyber-attack vulnerability), opportunities (e.g., emerging markets), and threats (e.g., competition). The assignment identifies Deloitte's competitive advantage in consulting and advisory services. It explores the strengths, weaknesses, sources, and future sustainability of Deloitte's competitive advantage, particularly in security consulting services, including their ability to handle cyber risks. The conclusion emphasizes the increasing importance of managing cyber risk in a digital world and the need for organizations to develop robust risk strategies for long-term sustainability.

Deloitte Analysis
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Introduction
Deloitte is a private company, limited by guarantee. It
was founded in 1845, London, UK. It is among the
largest audit and accountancy firms in the entire world.
It among “Big Four” accounting organisations along
with EY, KPMG and PwC.. Its headquarters is located
in New York City, operating worldwide in over 150
countries.

About Deloitte
• Deloitte offers professional services in the following
areas: Management Consulting, Audit, Actuarial,
Assurance services, Legal services, Corporate
Finance, Taxation, and Risk Advisory among others.
• Their main aim is to make a positive impact in the
world.

SWOT Analysis
(Deloitte SWOT Analysis/matrix

Deloitte SWOT Analysis
Strengths
 Best for Consulting, Financial Advisory and, Risk
Advisory.
 Among the Big Four professional services firm
 Business is IT-enabled
 Present in over 150 countries
 Have exclusive sponsorship deals with major global events
such as the Olympics.
(Deloitte Consulting SWOT Analysis, Competitors & USP)

Weaknesses
 Vain attempt to merge companies with contrasting work
cultures
 Not competitive with rival firms in terms of innovation
 Far behind in technological advancements
 Gaps in product range sold by the companies
 Less efficient in handling their cash
 Weak returns from emerging markets.

Opportunities
 Exploring new emerging markets
 Low inflation rate
 Inflating market for “People-predicting analytics.”
 Consulting startups
 Acquisition of small growing firms.
(Deloitte Swot & Pestle Analysis, 2018)

Threats
 Fierce competition from other top consulting firms such
as PwC, EY and KPMG.
 The emergence of small and medium consultancies in the
market
 Several legal issues and lawsuits
 Currency fluctuations
(Deloitte Swot & Pestle Analysis 2018)

Competitive Advantage
• When a firm can offer the same benefits to consumers
as competitors, but at a cost advantage, they are said to
have a competitive advantage.
• Deloitte’s competitive advantage is consulting and
advisory services which include risk, strategy and, IT
consulting.
• The company retained its consulting business in the
early 2000s; they have a head start from their major
competitors.

Model of Competitive Advantage
(Competitive Advantage n.d.)

Strengths, Weaknesses, Sources, and Future
Sustainability of Deloitte’s Competitive
Advantage in Security Consulting Services
Strengths
They offer end-to-end services in
 Cyber strategy
 Defense and response
 Data risk management
 Application security
 Infrastructure security
 Identity management

Weaknesses
Deloitte suffered a cyber-attack in 2017. This predicament
tarnished clientele trust and their brand image. ( Deloitte
Swot & Pestle Analysis 2018)
Source
Their cyber professionals work with each client to better
align cybersecurity investments with cyber risk and strategy
business priorities, establish improved threat awareness and
visibility, and strengthen the ability of an organisation to
thrive in the face of cyber incidents.