Business Intelligence Data Report: Competitive Advantage at Deloitte

This report examines the role of business intelligence (BI) in Deloitte UK's decision-making processes and its impact on achieving a competitive advantage. It defines BI as the procedures and infrastructure used to collect, store, and analyze data related to company activities. The report highlights how Deloitte uses BI to analyze performance, identify market trends, understand customer behavior, and benchmark against competitors. It also discusses how BI aids in fraud detection and overall business performance tracking. Furthermore, the report delves into the application of Porter's generic strategies model and Porter's five forces model to analyze Deloitte's competitive positioning. The report concludes that BI is crucial for Deloitte in making informed decisions, formulating effective strategies, and ultimately gaining a competitive edge in the market. Desklib provides access to similar reports and study tools for students.

BUSINESS
INTELLIEGENCE BIG
DATA REPORT

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Role of business Intelligence in Deloitte to help in decision making process.............................3
Competitive advantage using business intelligence.....................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business intelligence is defined as the procedures and technical infrastructure whose
main purpose is to collect , store and analyse the data associated with the activities of the
company. With the help of this technology information is collected which helps the managers to
take better decisions for the benefit of the company (Llave, 2019). In order to make direct
contact with the customers , companies have adopted various business intelligence tools and
systems. In order to understand the concept and role of business intelligence, Deloitte UK has
been taken. The report reflects on the role of business intelligence in decision making of the
company and with the use of various models that help in competitive advantage using business
intelligence.
MAIN BODY
Role of business Intelligence in Deloitte to help in decision making process
Deloitte UK is a British multinational company that provides professional services
headquartered in London, England. The company provides professional services and has
diversified network and offices with more than 150 countries and territories around the world.
Among other company, Deloitte is one of the big four accounting companies and has the largest
professional services network in relation to the revenue and number of professionals(Monsalve,
and et.al, 2019). The company was founded in London in 1845 and then expanded its business in
United States in 1890. The company also provides various services such as audit, consulting ,
financial advisory, risk advisory and also gives legal services with more than 334,500
professional s around the world (Dunn, 2020). Business intelligence represents the technical
infrastructure whose main role is to collect and store the information and also analyse the data of
the activities of the company. It collects the data and presents the report an information to the
managers which helps the decision- making process. Business intelligence combines the business
analytics , data visualisation and infrastructure that helps the Deloitte in making fast decisions.
Business intelligence help the companies to make better decisions as its collects the past
and the present data associated with the business activities (Coito, and et.al, ). With the help of
business intelligence its can analyse the performance of the company and competitor benchmarks
so that modifications can be made in the company in order to run the organization smoothly.

With the information collected the analysts can easily identify the market trends in order to
increase the sales and revenue of the company. With the use of business intelligence, Deloitte
can easily find ways for increasing the profits of the company. From the data and information
received the analyst can easily identify the customer behaviour and also from the data received
can easily compare their performance with the competitors which help in taking effective
decisions in order to take competitive advantage in the market (Davenport, 2018). Through the
sue of effective technology , the performance of the company is also tracked which help the
management to make modification accordingly.
The business intelligence services at Deloitte consist of highly trained and experiences
investigators having immense knowledge and experience in conducting in depth investigations
associated with the fraud, assets searches and litigation support. It refers to the data drive
process by using the qualitative and quantitative tools and helps the organization to identify the
critical areas of business and helps in taking effective decisions for the benefit of the
company(Chornous, and Gura, 2020). For Example Deloitte is using business intelligence tools
will help the analyst to find the positive and negative business trends and communicate about
this to the stakeholders which help in talking decisions on the basis of data collected. The
software related to the business intelligence offers reporting that help the management inform
their day today business activities through reports, charts etc. With the help of business
intelligence if any fraud is suspected, the professional investigates the areas and hep in resolving
the issues that arise. The analyst can easily identify the positive and negative trends which help
the company making decisions which can further help the company to take competitive
advantage. The objective of Deloitte is to become the worlds largest leader in providing
professional services and with the use of proper business intelligence tools the company has
framed its strategies in order to provide high quality of services to the companies(Mitchell, and
et.al, 2019). The company's global network provides strategic guidance and services that helps
the companies to manage the data collected form various sources and convert it into relevant
information that help Deloitte to take effective decisions and generate competitive advantage.
The company focus on gaining more opportunities through business intelligence , data and
performance management and machine learning.

Competitive advantage using business intelligence
Business intelligence refers to the process of collecting information from he data that act
as guidance for the company in order to take decisions for the welfare of the company. Business
intelligence help the company to identify their performance which gives competitive advantage
in the market. With the help of effective business intelligence tools , Deloitte can analyse their
performance in the domestic as well as international market an then take decisions accordingly
which help the company to make modifications according to it and take competitive advantage in
the market (Attaran, and Deb, 2018). With the help of updated business intelligence software
enable the employees to access to highly accurate templates resulting in save of much time and
then these reports can be condensed through which it is easy to understand and read the data and
identity the areas of improvement which help the company to avoid wasting much time and be
active in the competitive market. With the use of business intelligence software high quality data
is collected that is free from all the errors which help Deloitte to get a better view and data free
from errors which help in taking decisions decisions accurately and focus on gaining competitive
advantage in the market. It helps to collect the data which involves useful information about the
market trends and access to information quickly (Božič, and Dimovski, 2019). The main
objective of the company is to expand and diversify its market and business intelligence tools
help the company to track the performance of the competitors and plan strategies accordingly.
Business collects the information about the customers and with the help of this data the
management identify the trends and also understands the needs and preferences of the customers.
This helps the company to provide right services to right people and also help to stay ahead of
the competitors in the market both domestically and internationally. The data collected through
the application of business intelligence helps to get detailed information about the cost that is
incurred in the development and improvement regarding the activities of business. It helps the
company to balance and cut the extra cost in order to reduce the inefficiency cost in the future.
Business intelligence helps to get the meaningful data regarding the performance and
productivity and helps the company to look into a bigger picture and identify the areas where
improvement is required in the business process which can help in gaining competitive
advantage. With the help of business intelligence the managers can analyse the trends and
explore the opportunities in the future that can helps the business to increase competitive

advantage. In order to analyse the competitive advantage , four generic model and porter's five
forces model is used.
Porter's generic strategies model
The position of the company determines its profitability is above or below as compared to
the average of an industry. If the company is profitable has sustainable competitive advantage.
 Cost leadership: The cost leadership strategy concentrates on low cost in terms of
business activities and could be fictionalised as low pricing and input. This include the
economies of scale , technology and access to raw material. The producer should exploit
all the necessary sources of cost advantage which will help in sustainable cost
leadership and improve its performance which will help to gain competitive advantage in
the market.
 Differentiation: In this strategy the company is focused on producing and delivering the
products and services that are unique and are valued by the buyers. The company has to
choose the areas that are important in the eyes of buyer and focus on bringing those
products and services in the market which will help to gain competitive advantage.
 Focus : This generic strategy focuses on specific target segment and has two variants
that is in cost focus the company seeks a cost advantage in the target segment and
differentiation focuses on differentiation in the target market. The focus strategy can be
implemented on the products or services having limited time period.
Intelligence systems refers to the various software tools that help in taking decisions and these
systems helps in analysing the environment and then helps the company in taking various
important decisions (Lee, and et.al, 2021). With the application of intelligence system , Deloitte
can help in analysing the cost and expenses that is used in the business and helps in taking
decisions regarding balancing the cost and focus on offering unique services to the clients and
solve their issues which results in gaining competitive advantage in the market .
Porter's five forces model
 Barriers to entry: It is important for the company to have full knowledge about the
trends that is prevailing in the market and if the management does not have access to
internet or not having proper understanding restricts the company to enter into the
market. Various companies entering into the market should have information abut the

trends and not having access to internet and application sis barrier for the company to
enter into the new market.
 Bargaining power of suppliers: If the management of the company has full information
about the use of internet and purchase raw materials online raises the bargaining power
of the suppliers as the customers can give references of the suppliers which results into
increase the number of buyers.
 Rivalry among existing competitors: There is threat to the existing firms as competitors
in the market also offers the same products and services and at low cost in order to give
tuff competition in the market (Gorynia, 2019). But also on other hand the existing firms
are the leading firms in the market and have strong customer base.
 Threat of substitute: If the company has expanded it operations in different countries
tends to have strong competition in the market and if the competitors are offering the
products and services lower than the existing company can be a threat as customers prefer
both quality and price of the products and services.
In order to gain competitive advantage the company has to manage its price of products and
services and also identify its competitors which can be a threat for the company. As Deloitte is a
well established and leading firms in UK that provides professional services can have threat of
the competitors in the market that can offer similar services to the customers.

CONCLUSION
From the above report it can be conduced that business intelligence plays a very major
role for the business as it collects and stores the information regarding the company which help
he analyst to track their performance in the market and helps to create strategies accordingly. Not
only this it helps the company to gain competitive advantage over other companies in the market.
With the help of different framework the company can identify and analyse the competition level
in the market and then frame strategies accordingly.

REFERENCES
Books and journals
Attaran, M. and Deb, P., 2018. Machine learning: the new'big thing'for competitive advantage.
International Journal of Knowledge Engineering and Data Mining.5(4). pp.277-305.
Božič, K. and Dimovski, V., 2019. Business intelligence and analytics for value creation: The
role of absorptive capacity. International journal of information management.46. pp.93-
103.
Chornous, G.O. and Gura, V.L., 2020. Integration of information systems for predictive
workforce analytics: Models, synergy, security of entrepreneurship. European Journal
of Sustainable Development.9(1). pp.83-83.
Coito, and et.al, 2019. A novel framework for intelligent automation. IFAC-
PapersOnLine.52(13). pp.1825-1830.
Davenport, T.H., 2018. From analytics to artificial intelligence. Journal of Business
Analytics.1(2). pp.73-80.
Dunn, P., 2020. The Competitive Intelligence Unit at Deloitte. Accounting Perspectives,.19(3).
pp.241-247.
Gorynia, M., 2019. Competition and globalisation in economic sciences. Selected aspects.
Economics and Business Review.5(3). pp.118-133.
Lee, and et.al, 2021. Competing both ways: How combining Porter's low‐cost and focus
strategies hurts firm performance. Strategic Management Journal.42(12). pp.2218-2244.
Llave, M.R., 2019. A Review of business intelligence and analytics in small and medium-sized
enterprises. International Journal of Business Intelligence Research (IJBIR).10(1).
pp.19-41.
Mitchell, and et.al, 2019. The future of intelligence analysis. Deloitte Insights.
Monsalve, and et.al, 2019. Theorization on case studies in business intelligence management on
intellectual capital. In Journal of Physics: Conference Series (Vol. 1160, No. 1, p.
012011). IOP Publishing.