Principles and Practice of Marketing: Deloitte's Strategy Analysis

This report provides a comprehensive analysis of marketing strategies, focusing on the application of SAVE techniques and the 5'S of internet marketing within the context of Deloitte, a leading multinational professional services firm. The report begins with an introduction to the principles of marketing, emphasizing the importance of various tools and techniques in enhancing performance efficiency. It then delves into a detailed examination of the SAVE techniques (Product, Price, Place, and Promotion) and how Deloitte utilizes them, providing specific examples of the company's practices. The report further explores the 5'S of internet marketing (Sell, Serve, Speak, Save, and Sizzle) and their effectiveness in the digital age, offering insights into how these elements contribute to Deloitte's marketing success. Additionally, the report discusses various effective marketing models and concludes with recommendations for improving promotional activities, pricing strategies, and leveraging other marketing elements to enhance profitability and brand equity. The report utilizes various sources to back up its claims and provides a solid overview of the subject matter.

Principles and Practice of Marketing

Table of Contents
Introduction..........................................................................................................................................3
TASK 1.................................................................................................................................................3
1 Analysis the SAVE techniques your organisation uses within its marketing strategy . ..............3
2 5'S of internet marketing and their effectiveness. .......................................................................5
3 Effective marketing model and their effectiveness. .....................................................................7
Conclusion............................................................................................................................................8
References............................................................................................................................................8

Introduction
Marketing is a critical business for any firm to generate more and more profits. Marketing is
a broad term that include research, development, strategies, promotions, an d customers services.
These are the aspects create an impact on the whole process of the marketing activities. In
principles of marketing there are various tools and techniques are used which may aid to increasing
their performance efficiency. On the other hand Deloitte is a private company that provide
professional services in several parts of the world. It is multinational corporation, Deloitte provide
audit, tax, consulting, enterprise risk and financially advisory services which can be provide by the
Deloitte. It is a one of the number one market leading consultancy firm which can help to provide
proper advisory services. Further, in this study identify different kind of SAVE techniques elements
and their effectiveness in mentioned organisation. Along with that in this report describe 5'S of
internet marketing which may affect to said organisation working efficiency. On the other hand
describe various marketing model and their effectiveness in concerning organisation. ( Armstrong,
and et.al., 2014. )
TASK 1
1 Analysis the SAVE techniques your organisation uses within its marketing
strategy .
SAVE techniques are based on Product, price, place and promotions. These are the essential
element of the marketing companies. With the help of these techniques company will sated more
productive and profitability. On the other hand at marketplace also known as traditional marketing
mix strategy which is always been defined all these 4p's elements. Further, tradition marketing
techniques are typically focus on identifying the correct market segment, apply effective
promotional activities , focus on customer targeting and their behaviour . In traditional marketing
techniques identifying an d understanding your target audience is still the key to marketing success.
Many traditional marketing techniques are help to provide a customer experience like their buying
behaviour, customer preferences and more more things. This thing will help to attract large number
of customers. Moreover, traditional marketing help to identifying proper segmentation where they
decide proper segmentation to introduce their product and services. On the other hand there are
various traditional marketing strategies like identify your target audience, create relevant content ,
select appropriate channels of delivering services and now last is properly measure outputs. ( Festa,
and et.al., 2016.)

SAVE techniques has a majorly 4 element of the marketing strategies where as follows:
Product: In this marketing strategies company has launched their product. A product is an item
that is help to satisfy the needs of a certain group of people. Product and services can be tangible or
intangible which may provide to the customers. Product is established for fulfilling customer needs
and expectations. Company must ensure to produce right type of product which may according to
consumer expectation.
Price: The price element is very important component of the marketing mix where company set
product price as according to their specification. Company set affordable price to make increasing
their productivity. Most of the time company set price according to their class of consumers where
they set high price for high class customers and affordable price for their medium class customers.
Place: Placing of any product is very essential, in this point product placing is more important
where company focus on accessible place where buyer can easily get some products. Company
focus on all distribution channels where they focus on accessible place at every where . In this
situation customer buy their product at any where an d any time.
Promotion: Promotions is a most important aspects of the any organisation. Where promotion help
to introducing their product in marketplace. On the other hand promotions is a way to provide some
activities like sales promotion, maintain public relation, advertising , etc. these all activities are help
to attracting large number of customers and achieve successful productivity.
On the other hand Deloitte is a private company that provide professional services in several
parts of the world. It is multinational corporation, Deloitte provide audit, tax, consulting, enterprise
risk and financially advisory services which can b provide by the Deloitte. It is a one of the number
one market leading consultancy firm which can help to provide proper advisory services. Further, in
this study identify different kind of SAVE techniques elements. As per the said organisation
marketing element were sated as perfectly. ( Goi, 2015. )
Product: Deloitte provide audit, tax, consulting, enterprise risk and financially advisory services
which can be provide by the Deloitte. It is a one of the number one market leading consultancy
firm which can help to provide proper advisory services.
Price : Said organisation has to be considered largest network provider of professional services.
Where they focus on premium pricing policies for its services. Company helps to their clients in
minimising their risk and aid to generating more revenues.
Place :Deloitte spread oner the hundred and fifty countries where consumer get easily adopt their

services at anytime and any where. In this point product placing is more important where company
focus on accessible place where buyer can easily get some products. Company focus on all
distribution channels where they focus on accessible place at every where .
Promotion: It is a global company with high brand awareness in marketplace. Deloitee adopt
promotional tool like in 2010 it can use sponsorship summer youth programs. This techniques will
help to promote their brand an d services. ( Goworek, and McGoldrick, 2015. )
With the help of all these techniques and tools marketing mix strategies are aid to increasing
their performance level and working efficiency. Marketing mix tools are help to communication
flows effectively and generating proper product awareness. In said company marketing mix help to
identifying proper segmentation where they decide proper segmentation to introduce their product
and services. On the other hand there are used various strategies like identify your target audience,
create relevant content , select appropriate channels of delivering services and now last is properly
measure outputs. In Deloitee company identify various tools and techniques of marketing mix
where they aid to increasing their productivity and profitability. Company must ensure to produce
right type of product which may according to consumer expectation. Company focus on all
distribution channels where they focus on accessible place at every where. On the other hand
promotion help to introducing their product in marketplace.
Recommendations: As per above sated found various tools an techniques which are used in said
organisation d they will aid to get more productive. On the other hand company should improve
their promotional activities like they will used social media marketing an digital marketing. On the
other hand company have to set their price according to their class of consumers where they set
high price for high class customers and affordable price for their medium class customers.
Moreover , mentioned organisation focus one other SAVE elements like people, process or physical
evidence which may help to provide more profitability and build high brand equity. These are the
elements are help to provide effectiveness in their pro cuts an services where customers will highly
satisfied with those services. So these all the various recommendations where company have to
focus on that. ( Hyndman, . and Athanasopoulos, 2014. )
2 5'S of internet marketing and their effectiveness.
5's of internet marketing is based on digital marketing where company use various tools an
techniques to generate more awareness in marketplace. All 5's element were interrelated to internet
technology. In this elements company has to develop their working efficiency. 5's marketing
strategy is laid on internet technology where all these elements are interconnected with internet

technology . Internet technology help to achieving higher or more attentive success. On the other
hand 5s is making for the improving organisation efficiency a d organisation effectiveness. As per
the Deloitee company sated on various 5s elements of marketing . It is s internet marketing
elements where company have to interact with internal or digital marketing.
Objective of 5's elements:
Sell: Use internet as a sales channel where company focus on internet marketing channel where it
help to generate more customers. In this element said organisation use various channels to go and
promote their company brand a d working efficiency. Sell term refers to selling their product an
services to their concerning customers through internet technology. It can helpful to attain large
number of customers and aid to increasing their productivity. ( Leonidou and et.al., 2013.)
Serve: On the other hand in this point use internet as a service provider where use internet as a
customer services channel. In said organisation serve refers to provide effective service to make
make organisation better productive. In this point organisation focus on services which may offering
by the customers an d as soon as effectively provided. On the other hand organization has to adopt
all serve element where it help to leads to better customer satisfaction and higher productivity.
Said organisation has to build relation with internet technology where it can help to providing some
online distribution channels which may occur render on organisation performance. With the help of
serve relevant organisation sated on online marketing serving procedure where employer et provide
services on digitally.
Speak: In this point use internet as a communication network where directly interaction with
customers and them introduce about their products and services. On the other hand in said
organisation speak element were refer to communicate with all those activities which may create an
impact on the organisational activities. This process is help to get provide more introduction to their
concerning marketplace. 5S help to promote organisation in social media and internet. Which is
more effective for the said organisation. In this point organisation mainly go with online digital
marketing where they improving their company mage and productivity. ( McDONALD, and Brown,
2016.)
Save: Take advantage of all these new technology for doing work effectively. These are the
technologies help to save operational cost in concerning organisation. In their element organisation
were ensue to get decreasing organisational operational cost. Where it help to garbing new updated
technologies and identify new current markets. Save element were help to provide minimisation of
all such costs like operational cost, production cost, departmental cost an d many more. All these

cost are related to organisational process. Which may render on whole organisational process. In
said organisation this technique will laid to improving working efficiency and working Methodist in
their organisation. All these such elements are helpful to increasing technological knowledge an d
updated current market information which are more suitable for the said firm. ( Moon, and et.al.,
2014.)
Sizzle: In this point company have to want some more announcement about their product
specifications to promotes their brand. On the other hand sizzle element were help to in said
organisation towards their promotional activities where they focus on effective tools and technique
of the promotion . It can help to create more awareness about their workplace . It is a global
company with high brand awareness in marketplace. Deloitee adopt promotional tool like in 2010 it
can use sponsorship summer youth programs. This techniques will help to promote their brand an d
services. This techniques were more effective for the organisation where it can help to improving
their organisational efficiency.
5s makes our workplace more present and effective. It help to improving work efficiency.
5S is a based on new internet technologies where is help to interacting directly with customers and
provide their quality services. It help to leads to better customer satisfaction and higher productivity.
On the other hand there are various ways to sustain effectively 5s in their organisation. In an
organisation get management commitment with all 5s elements an d have to get involved every
one. 5S help to promote organisation in social media and internet. Which is more effective for the

said organisation. Conducting monitoring review to increasing 5s characteristic. It help to
increasing space and machine maintenance and aid to increasing productivity. It help to smooth
working and time saving due to quick retrieval, it help to reducing risk and mistakes minimized. On
the other hand a clean and tidy workplace environment and to increasing their workforce
environment and it also help to increasing well being and increasing motivation. It majorly help to
increasing company image improves. ( Moriarty, and et.al., 2014.)
3 Effective marketing model and their effectiveness.
Porter's Generic Strategies
According to Porter's there are three approaches of Generic strategies. First is Cost
Leadership, second is Differentiation, and third is Focus. Here Focus is divided into two parts: Cost
Focus and Differentiation Focus.
1.The cost leadership strategy of Deloitee UK private company is to minimizing the cost of
delivering products and services such as audit & assurance, consulting, finance, financial advisory,
risk and tax services. In this way, this company is to identify the capital which is needed to invest in
technology so that it will reduces the cost and having a good logistics and having such a labor,
materials, facilities which are in low coat base.
2. Differentiation Strategy include to make our products more attractive and different in compare of
our competitors. In this way Deliotee UK Pvt Ltd can use many innovative ideas and becomes a
largest British business which adopt the contextualised recruitment by making good research and
serves a high quality services. ( Rahmani, Emamisaleh, and Yadegari, 2015.)
3.Focus strategy of Deliotee is that this company is focus to make effective cost service by use of
innovative operational and technological solutions. both of two are improve efficiency and quality
of service. this company also focus on US market which give great competition which effect on
prices. By increasing the trade and trade flows it will move to developing world business.
There are one major advantage of porters generic strategies where it helps to provide
competitive advantage in marketplace which can aid to achieving sustainable goals an d objective.

Along with that it can also help to provide organisational effectiveness and create uniqueness in
their said organisation which can create higher profits in concerning market place.
Ansoff Growth Matix
Ansoff Growth Matrix is also known as "Four ways to Grow A Business model" or "Ansoff
Product-Market Growth matrix".It is a way a company can generate their profits by using
strategically.
The Four Growth Options Of The Ansoff Growth Matrix
1. Market Penetration Strategy- In this strategy a company can gets its growth for its existing
products in existing markets. In this way, the UK provides consumer and industrial products
providing services to their clients in the form of raw material to the end consumer in entire value
chain. C&IP both are providing consumer business, manufacturing and business and professional
Services experts with the help of Deloitte UK network. It is effective because by which a company
can adjust their prices, it also increased promotion and usage. ( Walker and Colledge, 2013.)
2. Market Development Strategy- In this type of strategy a company make it attempt to expand
into new markets by using existing products. In this way, Deloitte UK Pvt. Ltd. accomplished
different customer segments, and they believes that clients and their markets can be set up by
customer loyalty.
3. Product Development Strategy- In this, a company can develop new products and services in
existing markets for achieving the growth. In this way, Deloitte generated the big ideas to become a
next big market-makers by increasing profitability, reducing the cost and accelerating time to
market for achieving the growth in existing markets.
4. Diversification- In this a company tries to grow its markets share by launching new offering in
new markets and products and market both required to development so that it high risky. To
diversify its market share Deloitte UK Pvt. Ltd. used Merger & Acquisition as a path of growth and
also launched an upstream diversification index. ( ( Walker and Colledge, 2013.))
Hence, by using these four growth matrix a company can achieve their growth using market
penetration, market development, product development and diversification.
Recommendation for a company using Porter Generic Strategy
1. In cost leadership strategy a company is required effective distribution channels and high level
of expertise or having a specified skills to designing the products for effective manufacturing. a

company should also identify capital requirement for make effective investment plan in assets.
2. In Differentiation strategy a company can analysis the scientific research and making a strong
sales team so that it will communicate easily.
3. In Focus strategy a company can focus on narrow segment and through which achieve cost
advantage.
Recommendation for a company using Ansoff Growth Matrix
1. In market perfection strategy a company can maintain their market share and try to increases their
market share when their competitors can reach the capacity limits because it is l;less risky strategy.
2. In market development strategy a company can expand their market in new market and take risk
because it is more risky in comparison of market generation strategy.
3. In product development strategy a company should its leverage as its strength by developing new
products in for their existing customers. ( Walker and Colledge, 2013.)
4. In diversification strategy, it is more risky so that a company should maintain both product and
market development. It is a chance of getting high return by taking high risk.
BACKGROUND
On the other hand Deloitte is a private company that provide professional services in several
parts of the world. It is multinational corporation, Deloitte provide audit, tax, consulting, enterprise
risk and financially advisory services which can b provide by the Deloitte. It is a one of the number
one market leading consultancy firm which can help to provide proper advisory services. Further, in
this study identify different kind of SAVE techniques elements. As per the said organisation
marketing strategies were sated as perfectly. There are various marketing strategies of said
organisation where they aid to create a marketing competitiveness.
Said organisation has to be considered largest network provider of professional services.
Where they focus on premium pricing policies for its services. Company helps to their clients in
minimising their risk and aid to generating more revenues. Deloitte spread oner the hundred and
fifty countries where consumer get easily adopt their services at anytime and any where. In this
point product placing is more important where company focus on accessible place where buyer can
easily get some products. Company focus on all distribution channels where they focus on
accessible place at every where .It is a global company with high brand awareness in marketplace.
Deloitee adopt promotional tool like in 2010 it can use sponsorship summer youth programs. This
techniques will help to promote their brand an d services. This promotional activity by promoting