Deloitte's Marketing Strategies: A Report on the 8Ps of Marketing

Desklib provides past papers and solved assignments for students. This report analyzes Deloitte's marketing strategies.

Marketing
Management

Table of Contents
 Introduction
 Marketing and Marketing Management
 Nature of Marketing
 Marketing Mix
 Marketing Mix Components- 8P’s
 Product
 Price
 Physical Distribution
 Promotion
 Process
 People
 Physical Evidence
 Partnerships
 Conclusion
 References

Introduction
 It will include the meaning of
marketing, marketing mix and
marketing management.
 It includes the marketing mix of
Deloitte company which is a
multinational company and provides
professional services such as audit,
financial advisory, tax and
technology, etc.

Introduction
 It consists of various marketing
aspects like target audience,
segmentation, and positioning.
 It includes the environmental issues,
technology and social media, CSR
and society affecting through
marketing.

Marketing and Marketing
Management
 Marketing is the activity of creation,
communication, delivering, and
exchange of goods at a value.
 Marketing management is the
method of forming and implementing
the strategies and planning of
products, promotions, etc.

Nature of Marketing
 It is a human activity.
 It is consumer focused.
 It is a continuous and exchanging process.
 It is goal oriented.
 It helps in providing guidance to the
business.

Marketing Mix
 It is a process and set of marketing
tools which is used to pursue the
objectives of the company.
 It focuses broadly on four levels
which helps in taking decisions
regarding marketing.

Marketing Mix Components:
8P’s
 Marketing mix consists of 8P’s,
namely, product, price, physical
distribution, promotion, processes,
people, physical evidence, and
partnerships.

“Product”
 Product
Deloitte offers various products and
services to its consumers.
It majorly provides consulting facility.
It is a famous brand and has various
independent firms which
collaborates together to provide the
services and products.

“Price”
 Price
Deloitte is the largest professional
services network provider.
It adopts the premium pricing strategy to
offer the services of consultation.
It believes that providing services at high
quality deserves high pricing.
It provides services at a price after
considering the competitor’s pricing
strategy.

“Physical Distribution”
 Physical Distribution
Deloitte provides services in 150
countries.
It refers to the place where products
and services are available for a
value.
The consultation services of the
Deloitte covers segments of 150
countries.
It also includes the channels through

“Promotion”
 Promotion
Deloitte has a brand identity and
provides services all over the world.
It is a sponsor of United States
Olympic Committee.
Deloitte sponsored 2012 London
Olympics and Royal Opera House.
It also sponsored sports teams and
society events.