Comprehensive Report on International Business Strategy for Deloitte

This report provides an in-depth analysis of Deloitte's international business strategy. It begins by identifying Deloitte as a multinational enterprise and outlines its global operations. The report then explores the strategic challenges Deloitte faces, including foreign government regulations, communication difficulties, cultural differences, human resource management, and political instability. A comprehensive analysis of the external business environment using the PESTLE framework (Political, Economic, Social, Technological, Environmental, and Legal factors) is presented, followed by an internal environment assessment using a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The report concludes with recommendations for addressing the identified challenges and improving Deloitte's international business strategy. The report highlights the contributions of the team members, their roles and responsibilities, and the methodology employed for data collection and analysis. The report emphasizes the importance of strategic planning and adaptation to succeed in the international business landscape.

INTERNATIONAL
BUSINESS STRATEGY

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Identify multinational enterprises with operations in different nations .................................1
2. Strategic challenge of MNE is experiencing either globally or regionally ............................2
3. Comprehensive analysis of external business environment....................................................3
4. Comprehensive analysis of internal business environment....................................................5
5. Recommendation on ways of addressing the challenges encountered. ..................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
International business strategy means to program which guide commercialized dealing
taking place among companies in various nations. Also, it means to program and activity of
private firms instead of government such as goal is raised profitability (Hamel and Prahalad,
2017). Assignment is based on Start up Manufactory Ltd. It is the privately held start up
consulting firm specialized in start up consulting, training and private sector development. It will
identify the multinational enterprises with operations in various nations. It will determine
strategic challenges faced by multinational enterprise are experiencing either globally or
regionally. Furthermore, study will explain comprehensive analysis of external and internal
business environment.
Three people are contributed for completing this report in which each and every
individual completing their roles and responsibilities. One person has selected the collecting
information and figures in relation to describe the overview of selected organization. Therefore,
it is difficult to select company in which 1250 or more than employees working in manufacturing
firm. Second member of team has identified many of strategic challenges which can be faced by
the organization, after that they evaluated all the factors and attaining the outcome in effective
manner. This can involve government regulation, human resource management, political
instability etc. Also, they have analysed the different external factors comprehensively which can
be influenced on the business environment in which company is operated. This includes
government policies, inflation rate, technological development, employment regulations and so
on. Lastly, the third person has examined the various internal factors comprehensively which can
be effected on the business environment internally.
In order to that, they have to examine the strengths, weakness, opportunities and threats
of the firm. In addition to that, they also meet and take recommendation about the ways of
addressing the challenges which can aid to solve them in effective manner. In this report, all
people are highly contributed for completing the report in positive ways. In order to that, all
people have extremely qualified and skilled for accomplishing the result of the report. The entire
team members get conclusion which related to report. Overall, all the team members are easily
accomplishing the result in effective manner.
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MAIN BODY
1. Identify multinational enterprises with operations in different nations
The selected multinational company is Deloitte. It is the international professional
facilities network. Chosen company offer audit, tax, consulting, enterprise risk and financial
advisory facilities with more than 286200 professionals internationally. Company operates
across the world in more than 100 areas involving Hong Kong, China and India. It is one of the
“Big Four” accounting companies and the biggest professional service network in world through
revenue and number of employees.
Organization start operations in India in the late 1990s at the similar time as together
huge auditing firm KPMG. ICAI regulations do not permit international companies to carry out
audits in India. Therefore, selected company carries out audits in chosen nation in India under
the name of C.C. Chokshi & Co. which is an existing auditing entity that it handled an agreement
with 1998. After 1992, selected nation was unexpected to liberalize under one of situation of the
world bank and International Monetary Fund supporter bail out, company was acknowledged
licence to operate in India. It consequently buys C.C. Chokshi & Co. and now organized audits
in India under of the name of Deloitte.
2. Strategic challenge of MNE is experiencing either globally or regionally
Multinational Enterprise has faced many strategic challenges at the global level. In this
context, activity of handling company with international operations shows standardization,
product adaptation, barrier to market entry, human resource management and foreign
government rules and legislations (Buckley and Ghauri, 2015). When company decide to expand
their operations at the international level, it can involve market variables like natural resource of
company, market type, possible variation in process of standard business. Also, company must
involve their entry approach and preparing joint venture with localized firm can best suit their
goals.
Foreign government regulations:
The multinational enterprises like Deloitte face challenge of transactions with various of
government rules which can cause it to incur extra costs. Modification in compliance regulations
frequently refers to that company has to follow their operational strategies and mode by which it
delivers their products and services. This can need raised costs to hire localized specific who are
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capable to keep abreast of modifications and transaction directly with localized government
officials.
Communication difficulties and cultural differences:
Effective communication is heart of good international business strategy. Still, interacting
across the cultural can be very real challenge. Good interaction with clients, consumers and
colleagues is important for success in international business. It is frequently more than just
language barrier which company require thinking about non-verbal communication can create or
break business deals too (11 Biggest Challenges of International Business in 2017). Cultural
difference can also effect market demands for goods or services. The requirements their business
can assess at home can already be met or not exist at all oversea.
Human resource management:
The management of advantages and salaries frequently proven to be challenge for
multinational companies like Deloitte. Different labour market situations can outcome in
company offering self of rewards. Multinational company can discover to attract and retain the
talent it needs which is challenged maintaining balance among their management costs and
hiring the necessary human capital to effectively perform in international nation. This kind of
challenges faced by company while coming into foreign nation.
Political Instability:
Multinational companies face challenge of political instability when doing business in the
foreign country. This kind of issue mostly happen when there is lack of reliable government
authority (Holmes Jra and et.al., 2018). When this occurs, it adds to business costs, raise risks of
doing business and decrease ability of manager to forecast business trends. Political instability is
linked with corruption and weak legal model which discourages foreign investments.
3. Comprehensive analysis of external business environment.
External environment is combination of all outside elements which are effected on
operations of organization. Companies utilize many techniques to assess the external firm
environment (Buckley, Burton and Mirza, 2016). PESTLE analysis is one of the most essential
technique to measure the different outside factors. This can be utilized to analyse the global
business environment.
Political Factor:
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These factors come from government power. Government can effect business
environment al high level. It involves tax policies, fiscal policies, trade and tariff etc. For
instance, government can add new tax and changes in existing policies that can be whole revenue
generation structure of company like Start up Manufactory Ltd. which is privately held start up
consulting firm specialized in start up consulting and private sector development (Nakatani,
2018). As per government regulation, company will need to provide the consultancy and
advisory services to the clients and consumers.
Economic Factor:
These factors are related to economic performance of nation that have long terms
influence due to their direct impact on business. It includes inflation rate, interest rate, useable
income of customers, unemployment rate etc (Castellani and et.al. eds., 2018). For example:
increase unemployment rate can show that segment in consumer base has much lost buying
power. This kind of factor influence on Start up Manufactory Ltd. which is privately held start up
consulting firm specialized in start up consulting and private sector development. This kind of
factor influence on services and operations which have given by the consulting company.
Social Factor:
Each and every culture has specific mindset. This kind of factor influence on business
and sales of goods and services of company. It includes demographic, cultural consideration,
income distribution, career attitudes, safety and health consciousness, cultural barriers (Kolk,
2016). For example: changing preference of millennial that can influence on Start up
Manufactory Ltd. which is privately held start up consulting firm specialized in start up
consulting and private sector development. This kind of factor influence on services and
operations which have given by the consulting company.
Technological Factor:
Companies require integrating technological development to stay linked along the mode.
It involves technology incentives, automation, research and development action, changes in
technology and level of technological awareness. For instance: technological modification can
open new doors to technological trends. This factor can effect research and development that can
develop intelligent automation to perform particular things. This can directly impact on Start up
Manufactory Ltd. which is privately held start up consulting firm specialized in start up
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consulting and private sector development. This kind of factor influence on services and
operations which have given by the consulting company.
Environmental Factor:
These factors come from natural environment. This can effect on company which they
have essential due to pollution targets doing business as can ethical and sustainable firm, carbon
footprints targets set by governments (Rugman and Verbeke, 2017). This can directly impact on
Start up Manufactory Ltd. which is privately held start up consulting firm specialized in start up
consulting and private sector development. This kind of factor influence on services and
operations which have given by the consulting company.
Legal Factor:
The changes in legislation from time to time which can influence on the business. It
includes labour laws, employment law, consumer protection rights etc. Companies need to make
sure legal compliance (Beamish and Lupton, 2016). Some times, it requires modification in
strategies of company. For example: changes in advertising standards that can influence on Start
up Manufactory Ltd. which is privately held start up consulting firm specialized in start up
consulting and private sector development. This kind of factor influence on services and
operations which have given by the consulting company.
4. Comprehensive analysis of internal business environment.
Internal business environment is combination of factors within the company involving
current workers, administration, corporate culture that determines employees attitudes. Some
components influence company as whole, other impact only managers. For that, company will
utilize SWOT analyse that can aid to assess the internal factors of business in terms of attaining
their objectives (Priem, Wenzel and Koch, 2018). SWOT stands for strengths, weakness,
opportunities and threats. Consulting firms like Start up Manufactory Ltd. give professional
facilities to businesses. It is useful for consulting company to regularly assess the marketplace
and their competitiveness in the marketplace.
Strengths:
The demand for specific expertise in particular market which has raised substantially as
the economy has become largely specialized. As such, given which single consultant like Start
up Manufactory Ltd. has specific abilities which can be marketed consulting company can
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remain profitable and positive at all times (Consulting Firm SWOT Analysis, 2018). The start-up
costs for consulting company depending on the ability of the consultant.
Weakness:
There is given very lower barriers to entry, anyone can set up consulting company very
quickly. Consulting firm like Start up Manufactory Ltd. Requires to proper position itself within
any given marketplace in relation to assures that they can acquire involvement from clients.
Banks and financial institutions are normally disinclined to give current capital to the businesses
which is other weakness. Consultant must have significant amount of cash on hand at all times
specially at the oncoming of operations.
Opportunities:
Consulting companies can fast expand their operations through recruiting individual
which have extended experience or educational certification in any special discipline. Some
consulting organization like Start up Manufactory Ltd. can adopt the client’s base of existing and
profitable company. Many financial companies can give the capital necessary to create these
acquisitions for setting up firms (Castellani and et.al. eds., 2018). An extended operation past
times is normally necessity. This can aid to improve the performance and develop the business in
future time period. Also, this can help to increase profits of business.
Threats:
The economy is continuously modification which needs that handling directors of
consulting companies like Start up Manufactory Ltd. recruit the appropriate staff in relation to
deal with these issues. Currently, there are no legislative issues which will impact ways of
operations of business (Angelsberger and et.al., 2017). The other large issue faced through these
enterprises are the ongoing competitive issues. This is the largest threat faced through consulting
companies like Start up Manufactory Ltd.
5. Recommendation on ways of addressing the challenges encountered.
Each and every consulting company either small or start up Manufactory Ltd. face many
issues while entering into foreign country in terms of growth and development of business in the
consultancy industry. There are many issues or challenges like foreign direct investment,
government regulation, political instability, human resource management, communication
difficulties and cultural differences, operation coordination, barrier to market entry, human
resource management and foreign government rules and legislations (Beamish and Lupton,
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2016). For that, start up company follows the different ways through which they should
overcome these challenges or issues in effective manner.
Mode of Entry:
It is the necessary to small and start-up business to adopt the mode of entry while
entering into international market. There are many modes of entry like joint venture, merger and
acquisition, licensing, franchising and so on. Therefore, Start-up Manufactory Ltd. should follow
the best method which is suitable for the company while entering into international marketplace.
This kind of suggestion should help to Start-up Manufactory Ltd. in terms of growing and
developing the consulting business at the global level.
Adapt the environment:
The organization should need to develop facing the realities of new market. They should
require maintenance business activity in relation to meet compliance regulations, or they can
discover new recess marketplace for one of their goods. They will require assuring that really are
accommodated to fit into their new atmosphere (Angelsberger and et.al., 2017). In order to that,
company like Start up Manufactory Ltd. come to know about the best works for organization and
consumers. This kind of suggestion should help to Start-up Manufactory Ltd. in terms of
growing and developing the consulting business at the global level.
Sort out legal, tax and finance:
The handling taxes, legislations and tariffs of new market can be challenge. Therefore,
company should take sensible approach through making sure that working for knows accurately
what they are doing, it does not need to be problem. Most tax and legal needs finally amount of
sound right box, so that all they require doing which make sure for starting in terms of expanding
the start up business.
Set up great team:
It is necessary to set up the great team and making sure goods which can help to
increased time demands of expansion. In this context, company like Start-up Manufactory Ltd.
Should need to ensure that company is totally made for challenge of international trade in
relation to succeed and grow in effective manner. Company should take care that hiring the
person and manage team (Hamel and Prahalad, 2017). Also, they can leverage their expertise,
abilities and strengths to accomplish objectives and goals of organization. This kind of
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suggestion should help to Start-up Manufactory Ltd. in terms of growing and developing the
consulting business at the global level.
Right partners and team:
If the Start-up Manufactory Ltd. plan on expanding internationally, so that they should
want great team or partner. If their partner takes kind of mentor, so that they want individuals
trust and who can attest for them. It is important to set up localized office and group which
understand the market and communication to follow with localized regulations. This kind of
suggestion should help to Start-up Manufactory Ltd. in terms of growing and developing the
consulting business at the global level.
Consider the impact of new ideas:
Company should identify that ways of ideas followed by the consumers of nations in
which they operate. Also, they should need to think about ways of receiving the ideas by the
consumers. This kind of suggestion should help to Start-up Manufactory Ltd. in terms of
growing and developing the consulting business at the global level (Buckley and Ghauri, 2015).
Therefore, companies should get the ideas or opinions which are receiving by consumers in
effective manner.
CONCLUSION
This report has summarized that selected company is start-up business which has planned
to expand their business at global level. It can be concluded that selected consulting firm needs
to determine the external business environment which includes PESTLE analysis of the business
environment in which they operate. It can be discussed that chosen firm requires to define the
internal firm environment through SWOT analyse of business. Furthermore, it can be determined
that different challenges foreign government regulations, operation coordination, political
instability, communication and cultural difference, human resource management etc. faced by
company. Moreover, study has completed that various suggestion which can be followed by the
company to overcome the challenges in the international market.
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REFERENCES
Books and Journals
Angelsberger and et.al., 2017. International opportunity recognition: an overview. Journal of
Small Business Strategy. 27(1). pp.19-36.
Beamish, P.W. and Lupton, N.C., 2016. Cooperative strategies in international business and
management: Reflections on the past 50 years and future directions. Journal of World
Business. 51(1). pp.163-175.
Buckley, P.J. and Ghauri, P. eds., 2015. International business strategy: theory and practice.
Routledge.
Buckley, P.J., Burton, F. and Mirza, H. eds., 2016. The strategy and organization of
international business. Springer.
Castellani and et.al. eds., 2018. Contemporary Issues in International Business: Institutions,
Strategy and Performance. Springer.
Hamel, G. and Prahalad, C.K., 2017. Do you really have a global strategy?. In International
Business (pp. 285-294). Routledge.
Holmes Jra and et.al., 2018. International strategy and business groups: A review and future
research agenda. Journal of World Business. 53(2). pp.134-150.
Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business. 51(1).
pp.23-34.
Nakatani, Y., 2018. EXPLORING GOALS FOR BUSINESS WRITING STRATEGY
TRAINING. ISSN 2168-0612 FLASH DRIVE ISSN 1941-9589 ONLINE, p.27.
Priem, R.L., Wenzel, M. and Koch, J., 2018. Demand-side strategy and business models: Putting
value creation for consumers center stage. Long Range Planning. 51(1). pp.22-31.
Rugman, A.M. and Verbeke, A., 2017. Global corporate strategy and trade policy. Routledge.
Thompson, A., Strickland, A.J. and Gamble, J., 2015. Crafting and executing strategy: Concepts
and readings. McGraw-Hill Education.
Online
11 Biggest Challenges of International Business in 2017. [ONLINE]. Available through . :
<https://www.hult.edu/blog/international-business-challenges/>.
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