Business Development Proposal: Automotive Parts Business in the UK

This business development proposal outlines the establishment of "Delphi Designs & Systems" (DDS), an automotive parts business in the East of England, UK. The proposal identifies a significant market opportunity within the UK automotive sector, driven by increasing car ownership and demand for repair services. It details the business concept, including the sale of various auto parts like suspensions, tires, and safety systems. The proposal employs an experimental approach, utilizing both primary and secondary research to assess market feasibility, analyze the competitive landscape, and develop a comprehensive business model. It includes a timescale for achievement, a detailed structure of the report, and an examination of the business concept, target market, value proposition, and specific features. The proposal also addresses the window of opportunity, competitive advantages, and sustainability. Financial aspects, marketing strategies, and management plans are also included in the plan. The study aims to create a sustainable business by offering quality products and services at affordable prices, focusing on customer satisfaction and long-term growth. The proposal uses various models, including the Business Model Canvas, to evaluate the business's viability and potential for success.

Business Development Proposal

CHAPTER 1: INTRODUCTION
1.1 Business opportunity rationale
Automotive industry is enclosed with many business opportunities for the new
entrepreneurs. The auto parts sector is very huge and accounts for high level production of global
manufacturing industry (Berggren, Magnusson and Sushandoyo, 2015). There are more than
3000 firms involved in the UK automotive sector. It has a very strong design and technical base
in respect to automobile parts. Several multinational brands had also established their research
and development base in UK. The manufacturing of auto vehicles is increasing day by day (Allio
and Randall, 2010). The people are showing greater interest in buying the cars. In the recent
years the demand for automotive and repair services had increased significantly. It is because
buying and selling of cars has also enhanced. Consumers prefer to change or repair their
automobile parts at constant intervals. It is also essential for long term sustainability of the
vehicles.
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Taking that into consideration, a business development proposal has been set up. It is about
opening a business of selling automobile parts for the different consumers in UK. The business is
positioned in East of England. It will sell different kinds of parts such as suspensions,
compressors, pumps, tires, sensors, indicators, lights, dashboards, audio, safety systems, brakes,
rims and many more etc. The name of the company is “Delphi Designs & Systems” (DDS). It
can be a great business opportunity for the entrepreneur because the demand for the products is
very high in the market. The users are also higher in numbers. It is expected that this proposal
can achieve its aim and objectives in effective manner.
1.2 Scenario chosen for this topic
At the time of my training period, I have always found the automobile industry
fascinating. I carried a passion especially for the cars. I was attracted by the designs and
manufacturing. This interest has inspired me to take an entrepreneurial opportunity within this
sector. Further it has been noticed that volume of profits and return is quite adequate. However,
the level of competition is very high as there is presence of many reputed auto parts
manufacturer. Taking this opportunity as a challenge, it is important to make the right decision. It
is expected that the proposed business development proposal will achieve its stated objectives.
1.3 Approach chosen for designing and structuring of report
Experimental approach has been taken in order for designing and structuring of the plan.
The new business is proposed with the goal of how it would function in the future years. With
the help of this study it will be identified that how “Delphi Designs” can create value for the
customers. It will be identified how it can produce the sustainable net cash flow and profit.
Primary as well as secondary research tools have been applied for collecting the required
information.
1.4 Relevant models and use of evidence sources
The study is about a new start-up. For the completion of the research, it is important to
make use of relevant concepts and models. These things can be listed as follows:
 Timescale
 The Statement of concept
 Value Added

 Target market
 Opportunity window
 Feasibility of the investigation
 Gap within the market
 Segmentation
 Value propositions
 Behavior of buyers
 Start-up capital
 Working capital
 Cash flow
 Break even analysis
 Plan of marketing
 Assessment of risk
 Sustainability of business
Statements of Finances
 Business Model Canvas
1.5 Timescale for achievement
It is essential to develop an appropriate time schedule for the completion of the proposed
business development proposal. It is expected that all the activities related to study can be
completed within the estimated time frame.
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Table 1 : Timescale for achievement
1.6 Structure of the report
The business development proposal consists of the following chapters:

 Chapter 1 Introduction – This chapter is framed to talk about the idea which has to be
introduced. It states the rationale behind the new idea. The chapter also gives the
information about the models and frameworks which are to be used for the investigation.
 Chapter 2 Business concept - This chapter is framed to talk about the concept which has
to be introduced. Things such as target market, value added, specific features, products &
service etc are stated. The window of opportunity is also examined so that long term
existence of the new business can be evaluated.
 Chapter 3 Feasibility Research – Under this chapter, the feasibility plan is developed. The
primary and secondary data needs are identified. Research methodology is constructed
which states how the data has to be collected (Cherubini, Iasevoli and Michelini, 2015).
Five major areas of feasibility research are evaluated.
 Chapter 4 The Business Model – The following chapter is very important from the whole
proposal point of view. The competitive advantages and sustainability of the new venture
is examined. The strategic viability of the new proposal is scanned.
 Chapter 5 The Business Plan – The following chapter addresses the plans related to
finance, marketing, management, structure, technical aspects etc. At the end the entire
development proposal is evaluated so that feasibility can be judged.
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CHAPTER 2: CONCEPT OF BUSINESS
2.1 Business Concept description
The firm's name is Delphi Designs and Systems that is situated in East of England. In the
recent time the firm is involves in making sales of different kinds of parts such as suspensions,
compressors, pumps, tires, sensors, indicators, lights, dashboards, audio, safety systems, brakes,
rims and many more etc. and other accessories of light vehicles. The organization is being owned
by sole trader. The firm is small size and it wants to expands its market in several areas within
UK. At present the organization wants to make introduction of new range of products for the
customers. The intention of the firm is to enhance the market share by the means of introduction
of new product ranges. The organization is making efforts in increasing the satisfaction among
the customers to a significant level. The company is dedicated to offer new products as well as
services to the areas where there is requirement. This assist in ensuring success within the market
that is driven by customer demand. Delphi Designs and Systems is devised to offer automotive
that combines with quality performance along with the value pricing. The company wishes to
make effective association with the customers, suppliers and employees that can offer value to
the interests as well as objectives of every party. The firm has the aim to offer greater level of
satisfaction to the customers that would assist in increasing the awareness of the firm in the
market. In addition to this it also enhances the customer base of the organization to a greater
extent. The present concept of the business is being developed with the aim to serve the present
growing needs of the market in an effective manner. The major aim is to offer the clients with
affordable prices and wide range of product line at a particular location.
2.2 The Concept Statement
The Product/ Service:
Delphi Designs and Systems acts as an aid for the customers in making selection of
appropriate products at a prices that is in accordance with their need or above expectations. The
company is engaged in making delivery of two segments of products this includes minor auto
parts and major auto parts of light vehicles. Under this the major products included are
enumerated in the manner below:

Table 2 : Product service
The firm offers the wide range of accessories for different brands of light vehicles. Here
the light vehicles involve car, van and other relates. The firm would also offer range of services
to the customers that includes fixtures of several parts. Target Market: In the present business that is Delphi Designs and Systems the target
market includes the local customers who requires to change the auto parts of their
vehicles such as car, van and jeep etc. This is due to the reason that there is greater needs
among local customers regarding making alterations in the car in an affordable prices.
Thus by the means of targeting them their needs can be satisfied in an effective manner.
In the present era the people desires to bring changes within their vehicles from time to
time as they get boredom with the older accessories in the car. Thus because of such
reason the needs for such type of business has emerged to a greater extent. Value Added: In the present case the value added for Delphi Designs and Systems
includes offering of car washing facility to the customers. In the present era individuals
have become very busy that they are unable to devote time towards maintenance of the
cars. Thus this calls for the needs to car décor facilities that are being provided by Delphi
Designs and Systems within affordable prices. In addition to this the firm also offers
additional services that relates with offering facility of modifying the look of the car
(Dweiri, Kumar, Khan and Jain, 2016). This increases the life of the car and moreover it
enhances the interest of the customers towards driving it.
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 Specific features: In the present business plan the major features of the firm is that it
offers quality services to the customers at affordable prices. In addition to this it offers
wide range of products that are being demanded by the local customers for the purpose of
increasing the life of the car.
 Who is involved: The firm would be involved in making appointment of the new
personnel for its business. The priority will be offered to the individual who has greater
experience. On the other hand, the firm can make decision regarding appointing the
individuals who are skilled, experts as well as talented in carrying the work in car décor
house that is Delphi Designs and Systems. The major aim is to make development of
highly experienced team who have ability to attain success by the means of carrying out
new venture. The individuals who belongs to several domains would be appointed. This
includes marketing, finance, human resources as well as operations etc.
2.3 The Window opportunity
There are wide range opportunities that are available for Delphi Designs and Systems.
This is the major reason because of which the owner has desired to enter within this segment. It
is significant for the owners of the business to examine the opportunities for the new business
that exists within the market. Such is effective for the purpose of attainment of success by the
organization to a greater extent. It is important to take into account the opportunities as it
increase the growth prospects for the new business in an effective manner. The opportunity for
the present business includes increasing demand for the automobile market that is enhancing the
demand for the facility that relates with car decor. As such it offers accessories of maintaining
the car in an effective manner.
In the present era there is greater increase in the working schedule of the individuals. This
implies that there have become very busy that they are unable to devote time towards
maintaining the care and its accessories. Thus this calls for the needs of opening such business
that is effective in offering the services that relates with providing the services that can assist in
effective maintenance of the car and other light vehicles in an effective manner. Thus this would
make the life of people much easier. Further it has potential to attain success in long run course
of time as well. Along with this today there is greater increase in the number of people who
possess four vehicles. This in turn increases the demand of opening such kind of business that

can act as an aid in keeping their vehicles in appropriate manner for longer span of time and with
greater effectiveness. In addition to this there is presence of another reason that demonstrates that
the new business has greater scope in future time duration. This is related with increasing
awareness along the people with respect to fashion and trend that are prevailing in the market.
Due to this reason the customers wants to being alterations within their product as well. Thus this
has effective role in increasing the opportunity of the new business to a significant level. With
this the customers can effective manage to keep their car in the best manner. Thus this ensure
enhancement in the life of the vehicle. It has been examined that in the present era the people
have become more technological savvy. Therefore, they want to bring alteration within the
vehicles time to time so that they can increase its potential in terms of performance and benefits
gained through it. Such can be effectively bought by the new business with assist in providing
satisfaction to the needs of the people in an effective way. With technological advancement the
individual can increase the way they vehicle perform and its life in terms of longer duration of
time. This also enhances the satisfaction among the people to a greater extent. Further it is
important as it has greater scope in the years to come.
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