Dementia Care Home: A Business Plan Covering Management & Operations

This document outlines a business plan for a dementia care home, covering various aspects such as a business overview, management structure, operations, and marketing strategies. The business summary details the core services, immediate and future business aims, and seed capital required. The management structure section describes the professional skills of team members, their roles and responsibilities, and identifies skill gaps. The market analysis includes a target market profile, competitive advantages, and competitor analysis using SWOT. The marketing strategy elaborates on the four Ps (Product, Price, Place, Promotion). The operations and logistics section covers premises, equipment, costs, transport needs, legal requirements, insurance, and certifications. Finally, the document presents a cost and pricing strategy, including fixed monthly costs and profit margin analysis.

Dementia care home.
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DCH
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Table of contents:
Section A:Business overview.
Section B:Management structure.
Section C:Operations and logistics.

Section One A
Scenario: A: B:
Business Overview (approx.250 words)
1.1 Business summary: Please write business outline. (who, what, where, When and how)
This report contains the innovation for the patients of home care , it includes treatment
of various diseases and focuses on the health of the patients . It also consists the features of
core product or service and aims for the future. It also comprises the amount for seed capital
required and investment done by the different partners. Each member of the organisation
carries some different specialisation. It also encompasses the roles and responsibilities of
different team members. For every product or service, there is a target market which is
necessary to be identified. There are several competitors in the market and it is necessary to
achieve the competitive advantage. It also comprises SWOT analysis of two different
competitors. It also entails the four marketing Ps such as product, price, place and promotion.
There are various financial statements such as cash flow statement is also included (Algar-
Skaife, 2018).
1.2Describe your core product or service:
The core service delivered by the care home is giving them treatment at home which reduces the efforts
and time of patients and their attendant(Burns and et.al., 2019) . This service helps to minimise the stress of the
patients by providing treatment at door step and they are living with their family members, this aids in easily
cure the disease of the patients. It is unique from its competitors because it is providing differentiated services
such as other competitors are not able to provide services at their door step. It reduces the physical movement
of the patients and helps to gain more health opportunities.
1.3 Your immediate and future business aims:
The aim of the care home is to provide treatment to large number of patients at a low cost. The services
provided by this enterprise should be delivered promptly which helps in gaining the well being of the patients.
The immediate business aim is to increase the welfare of the people Of UK. The future business aim is to
increase the turnover of the health care. The business is planning to grow in the future. It helps to increase the
market share of the health sector.

1.4 Please state the amount of seed capital required and partner investment :
(Up to a maximum of £40,000 – see ‘Project Scenarios’ doc. for clarification)
The investment required is 40000. The organisation can raise loans by way of loans. The interest is
raised @5% and each partner invest 2500 in each venture. Hence, the total funds required to be invested is
40000(Cannava, Parks and Porterfield, 2020)

Section One B
Management structure. (approx.250 words)
1.5b Professional team skills: (Outline individual team members transferrable and
professional skills as per your current CVs only).
Team member 1: There is a member which is specialised in managing the day to day operations of the
business.
Team member 2: The another employee is expertise d in installing the equipments which are required to
cure the disease.
Team member 3: The enterprise also require licensed practical nurses which helps to manage the
activities of the treatment(Hradcová, and et.al., 2020).
Team member 4 : it also require physical therapist which helps in transferring the patient from one place
to another and performing several exercises for improving the physical strength.
Team member 5: It also require a person who is medical technologist, they will perform various medical
laboratory tests with technical instruments.
1.6b Each team member’s roles and responsibilities:
The distinct role of Employees in care home is the role of nurse is to caring for the patients and
interacting the condition of patients with doctors. The physical therapist function is to examine the situation of
each patient and helps in improving the pain or disability and restoring the disturbed situation effectively(Kales
and et.al., 2020)
The distinct role of team members are explained as given below:
 Pharmacist : the main role of pharmacist is to advise the people about the medicines. The quantity of the
medicines to be consumed. They take the orders and check the system of delivery and also follow the
various legal regulations that takes into account pharmaceutical practice. They also oversee the accurate
records of the medicines. There should not be condition of stock out and stock pile. The condition of
stock pile, expire the medicines and leads to wastage of the organisation.
 Dietitian : They are responsible for the healthy diets of the patients. They keeps monitoring the diet
routine. If there is need to change the diet, the dietitian do so.
 Registered nurse : The task of the nurse is to examine the condition of the patient, recording the
symptoms and recommendation test. It maintains exact health records of patient, inform doctors about
health of patients.

 Chief executive officer : They frame the strategic vision, aim and frameworks of healthcare policies.
They also coordinate the various other posts such as assistant executives, department heads and staff
mangers.
1.7b. Identify your company’s skill gaps, then chose one role and create a
legal advert with the skills required and their roles and responsibilities.
There is a communication gap between the nurses and doctors. The nurses are not able to quickly respond to the
needs of the patients which results in the low recovery of patients. There are certain situations such as Covid19,
in which the organisation was not able to manage the affairs of the hospital effectively(Mayer, 2020)
. The beds were not enough according to the number of patients. The pharmaceuticals sector and the doctors
are not able to effectively communicate. Sometimes there are situations when pharmaceuticals are not able to
manage the proper level of medicines for the patients. There can be case of excess or less inventory.

Section Two A
The market/customer profile. (approx..250 words)
2.1a Describe your target market profile and where are your proposed
customers based:
Target market is the section of market for which the product or services are rendered or delivered. The
target audience for the services rendered by care home are the persons between 60 to 85 years of age group.
The persons of these age group are mostly affected by diseases. The enterprise is opened at the area where
most of the senior or super senior citizens reside. The patients eased by the location because the enterprise
decided to open the department at the ground floor( Robinson and O’Neill, 2018).The location is built at the
centralised place and easily reachable by the patients.
2.2a Describe your perceived competitive advantage/USP:
The competitive advantage gained by the care home is that it can be achieved in any terms. It can be cost,
quality of services and promptness in delivering the service. This health care should provide services at
minimum price which differentiates from the other competitors. They are providing services at home which
helps in reducing the stress of the patients. It provides home and friendly environment to its
customers(Ruggiano, Brown and Clarke, 2019) .
. They are using various relaxation exercises to minimise the impact of disease.

Section TWO B
Marketing (approx.300 words)
2.3b Explain your market research with references,
The market research is conducted by inspecting the various hospitals which deals in curing the different
disease. After this, the services of various health sector are compared to get the chance for modifying(Soofi,
2022) . If the enterprise finds that they are lacking while comparing its performance with other competitors, the
top level authorities will change the strategies of the organisation. There are two different methods of
conducting research such as primary research and secondary research. The primary research is conducted by
framing the questionnaires, survey forms while secondary research is conducted using the data from
periodicals, journals and various magazines.

2.4b Competitor analysis
(Based on your market research, analyse two key competitors and explain how
your business will compete with them) (You may consider a SWOT here)
The two key competitors are st. George university hospitals and university hospital
of Morecambe.
SWOT analysis of the care home.
Strength Weakness Opportunity Threat
 It offers
specialised
service in
providing the
cure in field of
dementia.
 It is having a
strong brand
reputation
from the other
competitors.
 It focuses on
social welfare
rather than the
profits of the
firm(Steele and
et.al.,2020)
 The legal
structure
formed by the
government of
specific
country
restricts
various
activities of the
organisation.
 The target
market is not
too wide
because the
patients
suffering from
the disease of
dementia are
senior citizen
and super
senior citizen.
 At the time of
global
pandemic, the
organisation
has faced
mismanageme
nt in
conducting the
affairs.
 Besides,
providing the
treatment of
Dementia. The
organisation
must focus on
several
services such
as providing
therapy for
reducing the
stress.
 It is specialised
in providing
services at
home which
helps in
gaining the
large market
share.
 In the UK,
there are
different
hospital and
universities
which are
treating the
disease of
Dementia. The
level of
competition is
also increased
which reduces
the turnover of
this health
care sector.
 The variations
in the prices of
different health
sectors
impacts the
pricing
strategies of
Dementia care
home.

2.5b Marketing strategy
(describe your marketing strategy, with reference to researched materials.
Identify the most appropriate strategies, (You may consider a 4 or 7ps etc. )
The four Ps of marketing can be described as given below:
 Product : The service rendered by the organisation should meet the demands of the firm. The service is
unique from other competitors because it is rendering services at home.
 Price : The prices of the services rendered must be affordable by the consumers. When the care sector
sets it prices at minimum and affordable it will enable the institution to gain good market share.
 Place : The place of the services rendered must be located at approachable location which eases the
senior people to get their treatment smoothly.
 Promotion : Promotion plays a vital role for approaching the customers. The key role in earning profits
and revenue for the institution is contributed by the promotion(Talebzadeh, Behboudi and Iaboni,
2019).

Section Three A
Operations and logistics (approx.150 words)
3.1a Premises and location.:
This health care sector is proposed to be opened at main centralised location of London. It should be
built on ground floor. It also provides services to the door step of patients which reduces the cost of maintaining
ambience.
3.2 Equipment & Set up Costs and suppliers:
Product Supplier Cost.
Advance
Rent/deposit
David garland 5000
MRI machine Peter Morgan 2000
PET machine Martin Amlyn 5000
Beds Tom kartel. 5000
Oxygen supplying
machines
Catty perrying 4000
Blood pressure
machines
Jacob Federer 1500
Syringes Rackel Johnson 750
Total
3.2a Transport needs:
Transport facility is managed by the self truck and at the door step of every patient.
3.2a Legal requirements:
Registration of health sector must be made with government as start up business. The different members of the
health sector are responsible for following the legal compilations of the business.
3.2a Insurance requirements:
The health sector must obtain insurance for the machineries, tools and equipments. It saves the company from
the losses of the business which may occur certainly or uncertainly.
3.2a Other required Certifications:
The certificate from the department of health sector of UK shows the specialisation of the diseases cured by
the organisation.
3.3 Fixed monthly Costs as per cash flow:
Items Costs
Payment of rent 3100

Salary to nurses and others. 4650