Derwent & Sons: Evaluating International Market Expansion in India

This report critically analyzes the marketing strategy and global expansion potential of Derwent & Sons Stationery, with a specific focus on entering the Indian market. It begins with an introduction emphasizing the importance of marketing strategy and competitive analysis in the global marketplace. The report provides background information on Derwent & Sons, highlighting its strengths in the UK market, and then delves into a critical analysis of the global business environment, including the influence of key global drivers and the importance of corporate social responsibility. The rationale for SMEs to expand internationally is discussed, along with the obstacles and challenges of global growth. The report explores opportunities in the Indian market, such as increasing consumerism and purchasing power, while also addressing challenges like market segmentation and adapting marketing techniques. Finally, the report examines regional trade agreements and their impact on global growth, and discusses various strategies for Derwent & Sons to enter the international market, emphasizing financial support, target market evaluation, and communication channels. The report references several sources to support its claims.