Deseret News: Strategic Vision and Threat Assessment Report

This report analyzes the future vision of the Deseret News, a company that adapted to market shifts by embracing digital media. The report explores both best-case and worst-case scenarios for the company's strategic planning over the next five years. It discusses the importance of scenario planning and the potential impact of technological advancements and external threats, such as terrorist attacks. The analysis considers the company's goal of maximizing profits and provides insights into strategies the company can implement to mitigate risks and ensure continued success. The report references the company’s adaptation of digital media and cost-cutting measures, such as staff reductions, as key components of their future strategy. The conclusion emphasizes the need for individual strategies, including security measures and careful technology adoption, to achieve profit maximization and protect against potential threats.

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Introduction
Companies go through shifts in the market hence there is need to change some of the aspects of
the firm to prevent to collapse when the market changes occur. Most of the strategists propose
modifying the various structures in the business promptly once such changes occur whereby one
has to use two techniques. The first technique should be for getting the business in the right
position by acclimatising the enterprises model to the shifted market. The second technique is the
creation of a distinct business that will come up with creative ideas which are necessary for the
businesses future growth.one of the firms that undergone a market shift is the Deseret News
which started in the 1850s. The company was using the old newspaper model for over 100 years
but had to change this model after going through a market shift.
The firm’s customer at first received a paper each day at their doorstep for a monthly fee. The
descent in revenue because of the market turns significantly affected the firm and brought a lot of
disruptions in the business. The drop started gradually because of the competition from the
websites such as the Huffington post which posted news as well as the social media platforms.
The reader’s attention was diverted to these sites leaving the Deseret News with few customers
hence causing the financial constraints. The company had to look for a way to correct this, one of
the Harvard professor; Gilbert came to the company and gave them an idea on how to resolve the
situation. (Gilbert, Eyring &Foster, 2012)He gave the concept of digital media which they
adapted and has substantially increased their revenues. The company is now firm because of the
innovative idea and is still publishing its local daily newspaper as well as using the digital media,
for instance, web publishing. In this paper, I will give my scenario on the company’s vision in
the next five years by looking at the most favourable conditions as well as the threats it may
have.

Best case vision
Planning is a vital thing in the firm, but with the various happenings in the world, scholars say
that the future is just a surprise. Some companies had plans, but the natural disasters pulled them
down such as the Tsunami in 2005 thus while making plan one need to look at different
scenarios. Scenarios are more than one story that guides one in showing them how the
company’s environment may change in the next years.one of the vision of the Deseret News is
decreasing their expenses which they propose will be by reducing some of the staff workers and
adapting the advancing technology. The decision may be affected by some of the environmental
issues such as the currency fluctuations. Although the company is planning to maximise its profit
twice in the next five years, it is vital to look at different scenarios sand come up with an
informed decision on benefits they may get. The technological factors are also an environmental
force that may affect this vision since the new technologies ate hard to predict as it has affected
different firms. By looking at various scenarios using different companies and consulting
experienced experts, they suggest that they can achieve the vision and different businesses
adapted it to maximise their profits. (Konno, Nonaka, & Ogilvy, 2014)
Worst case vision
The view of maximising profits twice in the next five years has various threats such as terrorist
attacks which are prevalent in different nations today. The attacks may lead to the destruction of
the company hence use of the company’s profit in reconstructing the company. (Konno, Nonaka,
& Ogilvy, 2014)
I believe that the worst case vision will not occur though there have been scenarios of such
situations in the past there is need to come up with a correct strategy for security. The idea of

maximising the company’s profit will be achievable since one of the attempts by the CEO in
2010 where there was a 43% paperwork employee reduction worked so well.
Conclusion.
In conclusion for the Deseret firm to be able to maximise profits as well as prevent the effect
from a threat such as terrorist attack seen in various scenarios, it has to come up with individual
strategies. The plans may include having a thorough check-up before entering the company’s
premises as well as having the CCTV cameras all over the enterprise. The company also needs to
be careful on the technology equipment’s that they will adopt as some may be fake hence
affecting the companies productivity.

References
Gilbert, C., Eyring, M. and Foster, R.N., 2012. Two routes to resilience. Harvard Business
Review, 90(12), pp.65-73.
Konno, N., Nonaka, I. and Ogilvy, J., 2014. Scenario planning: The basics. World Futures, 70(1),
pp.28-43.
Whelan-Berry, K.S. and Somerville, K.A., 2010. Linking change drivers and the organizational
change process: A review and synthesis. Journal of Change Management, 10(2), pp.175-193.
Buchanan, D.A., 2011. Reflections: good practice, not rocket science–understanding failures to
change after extreme events. Journal of Change Management, 11(3), pp.273-288.