Business Plan: Desi Wedding - A Comprehensive Analysis

This business plan outlines the establishment of a Desi Wedding service, targeting the South Asian and Asian communities in Sydney, Australia, and also the local Australian community. The plan includes a detailed market analysis, identifying target demographics and marketing strategies. It also covers the company's vision, goals, and objectives, emphasizing revenue optimization, customer service, and sustainability. The financial section presents start-up costs, financial forecasts, and break-even analysis, demonstrating the financial viability of the business. The business plan also details the company's structure, management, and operational aspects, including the location, services offered, and organizational chart. Moreover, it highlights the importance of authentic Desi-style wedding arrangements and the competitive advantage the company aims to achieve by providing superior services. The plan suggests comprehensive marketing strategies including social networking, search engine optimization, and email marketing to ensure the company's success. The document also includes references, appendices, and an organization chart to support the business plan.

[Desi Wedding]
Business Plan
Prepared: [16-05-2019]

Contents
[Desi Wedding].........................................................................................................................................1
The Business.....................................................................................................................................3
The Market........................................................................................................................................4
The Future.........................................................................................................................................5
The Finances.....................................................................................................................................6
Business premises.............................................................................................................................8
Organisation chart.............................................................................................................................9
Management & ownership................................................................................................................9
Key personnel..................................................................................................................................10
Products/services.............................................................................................................................12
MS Project Plan...................................................................................................................................13
The Finances.......................................................................................................................................14
Start-up costs for Desi wedding [2019]..........................................................................................14
Key objectives & financial review..................................................................................................15
Assumptions....................................................................................................................................16
Balance sheet forecast.....................................................................................................................16
Profit and loss forecast....................................................................................................................17
Break-even analysis.........................................................................................................................18
Recommendations...............................................................................................................................19
References and Appendices......................................................................................................................1

The Business
Business name: Desi Wedding
Business structure: Company
Business location: Sydney
Relevant owner experience: The experience that the owner possess in this field of business is good as
they have an experience level of around 5 years which is considered as good experience in this field.
Products/services: This is seen that the main aim of the business is to provide the clients with the
wedding arrangement in the authentic desi style. Here a full service planning would be done which
includes the availability of the vendors, venue and the decoration of the product. It is seen that it is
trending in the country to do the wedding ceremony in the desi style. The wedding organisers in the
country does not have the proper knowledge to perform the marriage in the desi style and here comes
the role of our company which would help providing the clients arrangement for the desi wedding.

The Market
Target market:
The target market of the company are the South Asians and the Asian community that are living in the
country. Moreover this is seen that the local Australian community is also desiring to make the
wedding seems like the desi wedding. The services that are given by the company would be extremely
authentic and it will give the ambience of wedding being look like as a desi wedding (Bernhardt,
2017). This is also seen that the services that are provided by the other wedding organiser are not up to
mark and the service that they are providing is not perfect hence this is seen that the customer
approach the company more due to the authentic service it provide to them.
Marketing strategy:
Choosing of the market strategy is considered as one of the difficult task as this involves the business
overall game plan that has to be done by the organisation. This helps in understanding the needs of the
organisation and the overall prospective where the organisation has to be so as to fulfil the demand of
the market. Here the company do the market proposition and find the details about the required
customers at a higher level of elements. This is seen that the marketing strategy helps in formulating
the marketing plan through which they would they would enter into the market so as to perform the
obligations of capturing the market (Blackwell, 2017). This is seen that the marketing strategy is often
confused as a marketing plan of the company. As there are various citizens in the country who are
living permanently in the country who have come from the South Asian country where the trend of
desi wedding exist. These are the target customers for the company as this would help in achieving the
objective of maximising the turnover of the company.
The company will consider the PESTLE analysis for entry into the market as there are various factors
that the company needs to check so as to do the entry. While this is also seen that the company would
consider the social networking as one of the tool through which they will consider to market their
presence in the market. The event page would be made by the company which would help in
showcasing the services that they will provide to the customers (Burns and Dewhurst, 2016).
Also the network and the referral would be used by the company so as to promote the product of the
company. As the services that they are providing is based on the socialism and hence this can be most
promoted through the developing and the nurturing the relationships with the other vendors which
would help in achieving the objective of marketing the services of the company. This is seen that if the
service that is provided to the user is best then this would help in the encouraging the other new
customers as they can help them to suggest the service provider.

The company would also consider the search engine marketing practice and optimisation process as
this would help in choosing their services by the customers. As they would search on the search engine
for the services and the companies web page would come on the first preference (Correll and et. al.,
2016). Also the company would optimize the web site according to the needs of the customers and the
customers can choose from it accordingly.
The company would also use the Email as a tool through which they will provide the customers
knowledge about the services that they are providing.
Also the company will provide the discount option to the new customer at the second event that they
will join with the company. This would help the company to attract the loyal customer as this would
lead to increase in the performance of the company (Gabler and et. al., 2017). Through this the
company would be able to increase the turnover and would be able to achieve the objective of
maximising the sales of the company.
The Future
Vision statement:
This is seen that the business of the event management is considered to be the best evolving business.
This business has the best in class profit and the turnover which helps it to be a good business. The
vision of the company is to become one of the biggest and the fastest growing company in the country
so that they can attract the maximum customers in the country.
The company has the vision to get worldwide so that they can become the largest wedding planner in
the country. After capturing the local market of the country the company wants to capture the continent
and wishes to expand the business in the other parts of the world especially in the south Asian market.
In the coming future the company wishes to expand the service that they are providing (Hofer, 2016).
They will enter into the western wedding scenario with the fusion of the desi wedding which would be
considered as the all new concept for the citizens of the country. Also the company would focus on the
events of the elite class people as this would help in creating the brand image for the company and
would also help the company to achieve the objective of maximising the profits.

Goals/objectives:
The main aim of the business organisation is to expand and grow the business so as to achieve the
objective of maximising the goals of the company. This is seen that often the short term goals of the
company are considered to be the step forward for the long term goals of the company. Hence the
company has also made certain short term and long term goals which helps in achieving the overall
goals of the company. Certain goals of the company includes the following:
Revenue Gaols and supporting Goals: The long term gaol of the company includes the revenue
optimisation. This is considered as one of the main goal of the company which has to be achieved by
the company so as to operate its functions.
Customer service goals: the company has the gaol of providing the customers best in class service so
that they are satisfied the most. It is considered as the supporting goals of the revenue maximisation
(Hopp and Greene, 2018). As if the customers are satisfied then it would lead to increase in revenue of
the company and the company could demand more for a good service.
Sustainability goals: this is considered as the goal of the company which company wants to desire. It
is considered as the long term goal of the company where the company wants to attain the market
position where they are prone to the competition. The company desires to put themselves in the
position where they are prone to the competition and are able be sustainable for the future market.
Community outreach goals: The Company wants to achieve the objective of community outreach
where they would consider the fact of making the brand image of the company. This is considered as
the example of the short term goals where the company would make the brand image. This is
considered as the proper long term goals of the company which would be considered by the company
so as to position the long term objectives.
The Finances
The company desires to have a good level of finance for completing its operations. It is seen that the
company is working in a greater format hence requires a huge amount of funds for working capital.
This is also seen that in the industry in which they are working requires to have a good amount of
working capital as this is seen that the clients does not provide the whole amount at the time of doing
booking. This is done after the event happens (Hopp and et. al., 2018). This is seen that only partial
amount is given by the client in form of advance for the service that they are tending to get. Hence for
recovering the cost of the company and to achieve the objective of maximising the operations of the
company it is required to have at least 30% profit in the current year of its operations. This is also seen
that the company requires to earn this profit in initial year of its operations. As this is the business
where the investment is required is high hence the company would require to have an investment of

around $300,000 in starting of the business for purchasing the assets of the company and for
maintaining the working capital. For accessing the fund the company would approach to the banks and
the financial institution. While certain capital up to 20% would be invested by the director of the
company. Also the creditors would be used for accessing the assets of the company through which the
capital structure of the company would be maintained (Katz, 2018). As this is seen that the company
would be the private limited company hence this is required that the company has limited resources for
obtaining the funds. The company would use the various resources to achieve the funds for the
company so as to achieve the objective of maximising the profits of the company.

Business premises
Business location
The location of the company would be in the Sydney. The company would be functioning in the
premises of around 500 sq. feet. Also the company would be located in the main market where the
company would be easily accessible to the consumers and clients of the company. The office of the
company would located in the retail market where other companies related to this industry are
working. This would help in seeking the customers viably as they would be able to achieve the
objective of maximising the reach of the company (Kidambi, 2017). As this is seen that the location in
which the company is located is having a good traffic of the customers and is considered as the elite
area where most of the big companies of the country are located and this helps in achieving the
objective of maximising the profit of the company. It is considered that the office of the company is
located at the location where it is easily accessible by various customers.
Lease
This is seen that the for purchasing the premises for the company it would require a huge amount of
capital and hence the company would be required to lease the premises. This would help the company
to generate the money for the working capital requirements.

Organisation chart
Figure 1: Organisation Chart.
Management & ownership
Details of management & ownership
The management of the company will be the key performance optimiser as they would manage the
company. The manager of the company would plan for the sustainability of the company and they
would implement the system which would help in increasing the performance of the company. The
manager of the company would also create the marketing plan for the company through which they
would market their brand in the city. This is seen that management would consider the business plan
which includes making the sustainability of the company. The management of the company would
analyse the marketing strategies which includes achieving the profit and the turnover in the company.
As the structure would be the corporation and there would be around the 7 director in the company all
of them would be working for the management of the company (Kusumaningrum and Hidayat, 2016).
They would made the strategies which would help the company to achieve the objective which are
defined by the company.
Each of the director of the company is having strength which includes taking the company to the
highest strength. The director of the company are having the strength which includes the management
strength, the directors are having ability to adapt and adjust according to the situation which is
MANAGER
MARKETING
RESOURCE
OPERATIONS
MANAGERS
ACCOUNTS
DEPARTMENT
PROJECT
MANAGER HR MANAGER BUSINESS
ANALYSTS

prevailing in the market. They are also having willingness to do more due to which the company can
be taken to the new heights.
Experience:
This is considered as one of the main element of the directors of the company which helps the
company to perform the activity in best possible way. The business owners of the company is having a
good experience due to which they are performing the activity in best manner. The directors of the
company are having the experience of around 5 years in this field which helps them to run the business
more efficiently (McKenzie and Sansone, 2017). The experience of the directors helps in performing
the events more accurately and specifically due to which they are able to generate the maximum profit
for the company. The directors of the company were into the partnership in various businesses in past
which includes the footprints event organisers, the wedding dresser etc. while operating the previous
business the director of the company were able to achieve the objective of maximising the performance
of the company and were also able to achieve a good amount of profit.
Key personnel
Current staff
Job Title Name Expected staff
turnover
Skills or strengths
Manager Marques
Brownley
12 months He is having around 4 years’ experience
in handling the event management
company and Is specifically from the
south Asian continent due to which he is
having a good knowledge about the how
the events are organised particularly the
Desi wedding ceremony.
Marketing resource Christopher
brown
6 months Having a good marketing skill and is
graduated from the best marketing
university in the continent. He is having
the 1 year experience in sales and
marketing.

Job Title Name Expected staff
turnover
Skills or strengths
Accounting
department
Adam
Symonds
9 months Having the experience in the accounting
and finance affairs of the company of
around 12 months and is graduated from
one of the best recognised university in
the world.

Required staff
Job Title Quantity Expected staff
turnover
Skills necessary Date required
Marketing
Executives
5 1 year Relevant qualifications in
marketing and management.
At least 1 year experience in
the relevant field
August 2019
Decorators 5 6 months Relevant qualification for the
decoration work. the
decorator has done at least 6
months in decoration services
July 2019
Dancing staff 10 1 year Relevant qualification in
dancing, must know the desi
dancing steps and style. Also
should possess the at least the
1 year experience in dancing
mainly in desi dancing style
July 2019
Recruitment options
For recruiting the staff for the company an advertisement would be given in the newspaper as well as
the website of the company. This advertisement would also be given on the social media account of the
company which would help them to find the best person for the job openings.
Training programs
It is seen that the staff that is recruited and the old staff that is already working with the company
would be given the training on the regular basis so that they are able to achieve the objective of
maximising the objective of the company (McKenzie, 2015). The training would be basically provided
on regular basis and would be based particularly on the desi style of wedding. The training would be
provided in house specifically. While working as a business owner the training that would be provided
includes the updating of the skills and the knowledge about the desi wedding that is being currently
used in the wedding ceremony in different countries. Also this is seen that managerial performance
would be considered for this purpose.