T1 2019 MGMT20140 Design Thinking: Role of Empathy in Design

This project delves into the critical role of empathy within the framework of design thinking, particularly for managers. It highlights how empathy, defined as understanding and sharing the feelings of others, is essential for designers to consider customer needs and emotions, which in turn fosters innovative ideas and maximizes customer satisfaction. The project emphasizes empathy's significance in putting assumptions aside, analyzing user needs, and generating creative solutions to address issues. Drawing from multiple academic sources, the assignment underscores the importance of empathy as a driving force in design thinking processes, promoting a user-centric approach to problem-solving and design innovation, as assessed by the provided rubric for the MGMT20140 course.

“Design Thinking”
Empathy
important for
design thinking?
References
•Think Jar. (2019). EMPATHY IN CREATIVITY AND DESIGN
THINKING. Retrieved from:
https://thinkjarcollective.com/articles/empathy- in-creativity-and-
design-thinking/
•Open learn. (2019). design thinking. Retrieved from:
https://www.open.edu/openlearn/ocw/mod/oucontent
/view.php?id=67886&section=2
•Davis, M. H. (2018). Empathy: A social psychological
approach. Routledge.
•Cuff, B. M., Brown, S. J., Taylor, L., & Howat, D. J. (2016).
Empathy: a review of the concept. Emotion Review, 8(2),
144-153.
•Chapman, J. (2015). Emotionally durable design: objects,
experiences and empathy. Routledge.
•Callahan, E. (2018, July). Cross-Cultural Empathy: Learning
About Diverse Users in Design Thinking Process.
In International Conference on Human- Computer
Interaction (pp. 236-240). Springer, Cham.
•Köppen, E., & Meinel, C. (2015). Empathy via design thinking:
creation of sense and knowledge. In Design thinking research(pp.
15-28). Springer, Cham.
• Helps the designer to
consider the innovative ideas in
relation to the needs of the
customers (Callahan, 2018).
• It helps in maximizing the
satisfaction level of the
customers.
•Boost creative solutions for
the issues (Cuff, Brown, Taylor
& Howat, 2016).
Meaning of
empathy ..????
It is concerned with the feelings
and emotions of the individual that
is important to be considered by the
designers (Davis, 2018).
Role of Empathy in design
thinking
1.Empathy assist the designers to put his assumptions on
the other side (Chapman, 2015).
2.It helps to analyze the needs of the users.
3.Boost creative solutions that helps the designers to solve
the issues (Köppen & Meinel, 2015).
(Source: Open learn., 2019).
(Source: Think Jar,2019).

• Think Jar. (2019). EMPATHY IN CREATIVITY AND DESIGN
THINKING. Retrieved from:
https://thinkjarcollective.com/articles/empathy- in-creativity-and-
design-thinking/
• Open learn. (2019). design thinking. Retrieved from:
https://www.open.edu/openlearn/ocw/mod/oucontent
/view.php?id=67886&section=2
• Davis, M. H. (2018). Empathy: A social psychological approach.
Routledge.
• Cuff, B. M., Brown, S. J., Taylor, L., & Howat, D. J. (2016).
Empathy: a review of the concept. Emotion Review, 8(2),
144-153.
• Chapman, J. (2015). Emotionally durable design: objects,
experiences and empathy. Routledge.
• Callahan, E. (2018, July). Cross-Cultural Empathy: Learning
About Diverse Users in Design Thinking Process.
In International Conference on Human- Computer Interaction (pp.
236-240). Springer, Cham.
• Köppen, E., & Meinel, C. (2015). Empathy via design thinking:
creation of sense and knowledge. In Design thinking
research(pp. 15-28). Springer, Cham.