E-Business Solutions: Investigating and Design - BSBEBU501 Report

This report provides an overview of e-business solutions, focusing on the transformation of traditional business models into e-business modules, exemplified by converting a traditional bookstore online. It highlights key capabilities, challenges, and opportunities, using an online electronics supply business in Melbourne, Australia, as a case study. The report delves into legal and ethical considerations, proposing biometric user identification and loyalty rewards as suitable business model elements. It also addresses target market analysis, customer feedback mechanisms, and organizational structure, emphasizing the importance of continuous innovation and customer satisfaction. Ultimately, the report aims to provide a comprehensive understanding of designing and implementing successful e-business strategies, including strategies for addressing competition and improving customer experience.

Student Name
Course Name
University Name
20th-July-2018

Skill and Knowledge Activity
Any major business solution which has been lying on old methods can be converted
to an e-business module. E-business module is more in lines placing your product on one
more platform. In this line let’s say a traditional book store can be converted to e-business.
Three new capabilities: Reach to larger set of customers, Strong internal platforms, new
business capabilities (Ross, 2016).
Three worse things for business: Better operational capabilities required, Customer support
required, 24*7 capability (Wiengarten, Bhakoo, & Gimenez, 2015)
Three opportunities:
An online business of choice is an online supply of electronics which is based on the
worldwide web. The business is referred to as Ozbargain and it is located in Melbourne,
Australia (Gregory, Ngo, & Karavdic, 2017). This business enterprise is focused on the supply
and distribution of electronic products to online customers all over the world. Based on the
move and the changes which are supposed to be made on the online supply of the
electronics, the competition will be increased (Lin, 2014).
Three threats
The main reason why there must be a change in the rate of competition which is
existing currently is because the company’s move is targeting a high influx of customers.
With the customers shifting from other companies due to the poor deals, there is a
possibility of an increased competition since they may do anything possible to better their
deals and win back the trust of their customers which was lost (Chi, Zhao, George, 2015).
Legal requirements
The delivery charges depend on the geographical location of the buyer and the mode
of delivery (Ross, 2016). The online supply of electronics business enterprise is a common

business which has competitors. Based on the plans and the categories of the arrangements
which have been made concerning the design of the website, it is going to cause a stiff
competition with the existing online electronic suppliers companies (Ross, 2016). The
website is well-designed and the costs are relatively cheaper based on the analysis of the
competitors’ prices worldwide (Vlachos, Gutnik, 2015)
Ethical expectations
There are offers which are given by the company which motivates the clients. For
the existing business, there are several innovations which are supposed to be added into the
business to make it better. Increasing the time of delivery of the products is the sure way
through which the business can please the customers (Ross, 2016). Constant innovation and
consideration of the clients’ compliments and suggestions is the best way through which the
business can boom and the customer satisfaction can be made better. These new
capabilities are useful in the transformation of the online business since customers are
pleased with what is current and prefer to use new technology than the analog (Budler,
Trkman, 2017).
Most Suitable Business model
In the online supply of the electronics, an element e-business which is to be
introduced is the online biometric identification of the users using fingerprints and face
identity and reward of the customers based on their loyalty. The business model must
require the distributors and the transporters which are specialized in the delivery of the
products to the right clients. The web-maintenance IT personnel are necessary for the
update of the products and the management of the sales (Tan & Ludwig, 2016). The

statistical analysts and surveyors are required to ensure that the market is analyzed and the
customer preferences (Alsaad, Mohamad & Isma, 2017).
Target market and feedback business
The e-business of online electronic deals is matching with the B2C model, and it is
efficient in the following ways:
 Strengths: the strengths of the e-commerce of online electronic supply are
applicable to those of the B2C business model since the elements of business and
methodology is the same (Tan, Ludwig, 2016).
 Weaknesses: The weaknesses apply because they are equally the same.
 E-business features: The features of B2C is the same as the e-business of electronics
supply.
 Resource requirements: For the maintenance of a good company and customer
relationship, the resources which are required must be applicable in the e-commerce
too.
 Security requirements: The good security which is suitable in the B2C model is the
same as that in the e-business of electronics supply.
 Cost implications: Since the model is not complicated, the B2C model has relatively
similar cost implications as the e-business electronics supply.
 Threats and opportunities to the existing business: Just like the highlighted threats
and opportunities which are available in the B2C are the same as the e-business of
electronics supply.
Major Activity

1. The purpose of the electronic supply e-business enterprise is to alleviate the
challenges which the buyers have in the local market such as lack of specific
electronic products which they are in search of (Korpela, Hallikas & Dahlberg, 2017).
2. The common connection of the buyers and the supply of the customers with
essential goods is also a purpose of the business since the products which are
available to the clients are readily accessible at the click of a button in the websites
(Wiengarten, Bhakoo & Gimenez, 2015).
3. The objectives of the business are to generate profit and maintain a constant supply
of goods in the market. Making the quantities available and keeping in place the true
meaning of business is the critical role of the business and the surety of the
company.
4. Concerning the values of the online electronic supply business, the firm is dedicated
to ensuring that quality prevails in the service provider to the customers.
5. Customer satisfaction is essential, and the business has the value of ensuring that
the business fulfills the necessities of the customers and performing the obligations
diligently.
6. The target market of the electronic e-business enterprise targets customers in the
remote areas and those of low economic class who cannot afford to travel and
purchase the products form the manufacturers overseas.
7. Online bidding and purchase are essential in the bridging of the gap (Chi, Zhao &
George, 2015). The target market which is the people abroad will affect the design of
the business since there must be an arrangement of different shipping fees
depending on the location.

8. The products which are available in the market must be of relatively affordable price
since the class of people targeted are not wealthy. The business is focused on the
supply of electronics such as the mobile phones laptops, and essential electrical
appliances at a lower price. The business is located in Melbourne, Australia from
where the supply of the goods to the worldwide market is organized.
9. The customer feedbacks which are possible are Complaint of the delivery prices and
instances of fake electronics supply. In response to the feedback, the business
company must improvise the customer wants and ensure that the satisfaction level
is met.
10. Staff feedback may complain about excess work and low payment rates. The best
way to address the challenge is by ensuring that the staff is paid better based on the
scale of work and the profit which the company earns (Korpela, Hallikas, & Dahlberg,
2017).
11. The e-business will be organized in such a way that the management is simpler and
will have a positive impact in the market. The supply chain manager is the head of
the business and the intermediate managers of the business.
12. The final market distributers finalize the structure of the business and the support
team who ensure that the technical problems are addressed and the products are
available in the market.
13. For the existing business, there are several innovations which are supposed to be
added into the business to make it better. Increasing the time of delivery of the
products is the sure way through which the business can please the customers (Ross,
2016).

14. Constant innovation and consideration of the clients’ compliments and suggestions is
the best way through which the business can boom and the customer satisfaction
can be made better.
15. These new capabilities are useful in the transformation of the online business since
customers are pleased with what is current and prefer to use new technology than
the analog.
16. Based on the move and the changes which are supposed to be made on the online
supply of the electronics, the competition will be increased. The main reason why
there must be a change in the rate of competition which is existing currently is
because the company’s move is targeting a high influx of customers.
17. With the customers shifting from other companies due to the poor deals, there is a
possibility of an increased competition since they may do anything possible to better
their deals and win back the trust of their customers which was lost.

References
Ross, D. F. (2016). Introduction to e-supply chain management: engaging technology to build
market-winning business partnerships. CRC Press.
Wiengarten, F., Bhakoo, V., & Gimenez, C. (2015). The impact of host country regulatory
quality on the value creation process in e-business supply chains. International
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capabilities and efficiencies for enhanced performance in business-to-business
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Lin, H. F. (2014). Understanding the determinants of electronic supply chain management
system adoption: Using the technology–organization–environment
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Chi, M., Zhao, J., & George, J. F. (2015). Mediation and time-lag analyses of e-alignment and
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Vlachos, I. P., & Gutnik, S. (2016). Together we e-export: Horizontal cooperation among
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tools. International Journal of Information Systems and Supply Chain Management
(IJISSCM), 9(1), 17-40.
Budler, M., & Trkman, P. (2017, June). The role of game theory in the development of
business models in supply chains. In Technology & Engineering Management
Conference (TEMSCON), 2017 IEEE (pp. 155-159). IEEE.

Alsaad, A., Mohamad, R., & Ismail, N. A. (2017). The moderating role of trust in business to
business electronic commerce (B2B EC) adoption. Computers in Human Behavior, 68,
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Tan, J., & Ludwig, S. (2016). Regional adoption of business-to-business electronic commerce
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Korpela, K., Hallikas, J., & Dahlberg, T. (2017, January). Digital supply chain transformation
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