E11MG Design Management: Alwan Printing Press Analysis and Solutions

This report analyzes the design management of Alwan Printing Press, focusing on its organizational issues and strategies. The research identifies the company's limitations in B2B business orientation and its impact on market expansion and brand awareness. The report highlights the advantages of a B2C approach, emphasizing the importance of attracting customers, introducing unique products, and differentiating services. The findings reveal challenges in the decision-making process due to prolonged client meetings and the need for brand value enhancement. The report recommends developing a customer-based website and introducing new products to improve the B2C segment and gain a competitive edge. The study emphasizes the importance of separating B2B and B2C clients and offering promotional offers to enhance brand awareness. The recommendations are intended to help the company overcome its operational issues and enhance its design thinking capabilities.

Alwan Printing Press
Design management

Introduction
• Design management is a field of organizational management where
the organizations develop strategies for redesigning the different
supply chain and project related activities with the objective of
improving the situation
• The research would take the initiative of reviewing and analyzing the
organizational situation of Alwan Printing Press with the objective of
improving the operational issues that are being faced by the venture
• The purpose for undertaking the research is to develop cognition on
the general issues that might be faced by the organizations while
improving the design thinking capabilities

Issues, influential factors and
implications in Alwan Printing Press
• The most important threat for the Alwan Printing Press is its limitation
to B2B business orientation
• It can create a problem for Alwan Printing Press to expand and
popularize its business
• As far as the drawbacks of B2B business is concerned, it has been
noted that limited market was the most threatening factor that could
jeopardize the business sustainability of an organisation

Issues, influential factors and
implications in Alwan Printing Press
• The B2C business is associated with more promising approach where
opportunity for increasing customer is seemed to be a pertinent
aspect
• The B2B business practice is strictly driven by the quantifiable factors
like face time and multiple meetings

Issues, influential factors and
implications in Alwan Printing Press
• However, the B2C business practice helps the business companies to
establish qualitative factors like emotions to boost sales and it is
easier for the companies to implement qualitative factors rather than
quantitative approaches
• B2C business initiative is supposed to be more effective for the
entrepreneurs rather than the B2B orientation
• The fact that the competitiveness in the market is too high and it is
considered to be a serious threat for Alwan Printing Press to sustain
business

Issues, influential factors and
implications in Alwan Printing Press
• The decision making process is getting delayed because of number of
business meetings with the client companies
• Prolong meetings with the client companies create problem for Alwan
Printing Press to reach the expected growth of the organisation

Issues, influential factors and
implications in Alwan Printing Press
• The brand value and awareness of the organisation will also get
restricted by implementing the B2B practice
• Limitation in the B2B practice can be seen in case of creating a good
brand awareness for the business organisation
• The vulnerability of future business orientation can be hampered and
the value of the brand will be diminished
• The responses of the managers identifies the importance of B2C
business initiative where it will be effective to target the normal
customers

Issues, influential factors and
implications in Alwan Printing Press
• The purpose of the B2C initiative will be associated with attracting the
customers and introducing unique products and services as per the
requirements of the customers
• Several initiatives that the company must take and bring an effective
opportunity to establish its brand awareness into the market
• The implication of the organisation is associated with product
diversification and developing a dedicated section for the customers
to buy the printing and designing of Alwan Printing Press

Issues, influential factors and
implications in Alwan Printing Press
• It is important for the organisation to separate the B2B and B2C
clients and customers so that it will be effective to track record of the
preferences of the customers
• Some initial promotional offers can be provided to the customers so
that they will be more attracted and aware of the brand value of
Alwan Printing Press

Recommendations
Developing a customer based website
• The development of the customer -based website would enable the
organization in improving the B2C segments while making dynamic
expansions
• It would also allow the organization in gaining a competitive edge over
the existing market players
Introduction of new products
• The introduction of new and innovative range of propositions for the
B2C market would allow the organization in improvising on the
proposition