Design Mindset & Innovation: Exploring Design Mindset in Business

This assignment focuses on the design mindset and its significance in the context of innovation. The solution explains the design mindset as a concept that encourages creativity and helps businesses gain a competitive advantage. It outlines the key components of the design mindset, including understanding the problem, defining the innovative aspect, ideation, prototyping, testing, refining, and application. The assignment emphasizes the importance of a design mindset in fostering innovative ideas within an organization, highlighting that without it, solutions may become monotonous. The references provided support the concepts discussed, offering a comprehensive understanding of the subject matter. The assignment is designed as a poster, visually presenting the research on the design mindset and innovation, showcasing its structure, graphics, and text to convey complex messages concisely.

DESIGN MINDSET &
INNOVATION
References:
Curedale, R. (2018). Design Thinking: Process & Methods Guide. Design Community College Incorporated.
Gray, C. M. (2016, May). It's more of a mindset than a method: UX practitioners' conception of design
methods. In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems (pp. 4044-
4055). ACM.
Johansson Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: past, present and possible‐
futures. Creativity and innovation management, 22(2), 121-146.
Kolko, J. (2015). Design thinking comes of age.
Leinonen, T., & Durall-Gazulla, E. (2014). Design thinking and collaborative learning. Comunicar, 21(42).
O'Keefe, A., & Rottenberg, S. (2017). Integrated Design Innovation: A Mindset for Designers of
Tomorrow. Design Management Review, 28(3), 10-16.
The design mindset can be described
as a concept in the deigning thinking
domain which assists a business in
applying creativity into the innovative
solutions (Curedale, 2018). It helps the
business to achieve a competitive
advantage.
The importance of a
design mindset in the
context of innovation:
• It helps to believe
and inculcate
creativity (Leinonen &
Durall-Gazulla, (2014).
• It helps to have a
wide judgement
• It helps to embrace
curiosity
• It removes
ambiguity (Johansson‐
Sköldberg, Woodilla &
Çetinkaya ,2013)
• It is based on
persistence which
gives rise to a
competitive edge
MINDSET IS EVERYTHING
The Design mindset procedure
comprises of :
• Understanding the problem
• Defining the innovative aspect
• Ideating amidst various options
(Gray, 2016).
• Prototype and testing for the best
solution
• Refining and application of the
idea.
In the context of innovation, the
design mindset has a key role to
play (Kolko, 2015). A design mindset
uses tolls , techniques,
methodology, imagination and
intuition to understand a
problem from a unique
perspective and to find an
innovative solution as an answer.
Without a design mindset,
solution would be monotonous
and no innovative ideas can be
fostered and encouraged in the
organizational context (O'Keefe &
Rottenberg, 2017).