Business Innovation: Design Mindset Poster Presentation

This assignment is a poster presentation that explores the concept of a design mindset within the context of innovation. The poster visually represents the research on design thinking, its elements (Empathize, Define, Ideate, Prototype, and Test), and its relation to innovation. The assignment emphasizes the importance of a positive mindset in fostering innovation and the use of design thinking as a solution-based approach to solve problems. The poster synthesizes information from academic and practitioner literature to clearly communicate the main message, structure information logically, and present it aesthetically. It covers the creation of new ideas, the importance of testing, and how a design mindset can help gain a competitive advantage in the market. The aim is to showcase how design thinking facilitates the creation of concise visualisations of complex information.

Concept of Design Thinking
Design thinking provides a solution based
approach to solve critical problems related to the
innovation of technologies. It consists of five
different elements
Reference
Berry, F. S., & Berry, W. D. (2018). Innovation and Diusion Models in Policy Research.
In Theories of the policy process(pp. 263-308). Routledge.
Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design thinking: The concept in idea
and enactment. Creativity and Innovation Management, 25(1), 38-57.
Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is disruptive
innovation. Harvard Business Review, 93(12), 44-53.
Filatro, A., Cavalcanti, C. C., & Muckenberger, E. (2017). Design Thinking and Online
Education
Nobeoka, K., & Kimura, M. (2016, September). Art thinking beyond design thinking Mazda
design: Car as art. In Management of Engineering and Technology (PICMET), 2016 Portland
International Conference on (pp. 2499-2514). IEEE.
Design Thinking
elements
Design Thinking process
DESIGN MINDSET AND
INNOVATION
Empathize Define
Ideate Prototype
Test
Concept of Innovation
It involves the creation of new ideas so that
a competitive advantage can be gained in
the market
Relation between innovation and
design mindset
With a positive mindset it can be easier
for every individual to indulge in proper
innovation of technologies. This can
help in creating logic as well as ensure
that tests regarding the choice of
innovation are conducted for the
betterment of the people