MGMT20140: Design Mindset and its Role in Fostering Innovation

This assignment is a poster presentation that explores the concept of a design mindset within the context of innovation. It defines design thinking as a process focused on understanding the audience and designing products based on their needs and preferences. The assignment emphasizes that innovation is not merely a technical problem but a mindset that influences how individuals approach and implement new ideas. It highlights the importance of aligning with audience desires and integrating people, business, and technology to foster innovation. The poster concludes by asserting that innovation begins with a design mindset, which drives behavior and actions, referencing several academic sources to support its arguments.