An Analysis of Design Mindset and Innovation MGMT20140, Term 2 2018

This report defines 'design mindset' as a structured approach to innovation that fosters organic development and adds value for customers. It emphasizes the use of systematic logic and reasoning to identify opportunities that benefit the end-user. The design mindset, particularly useful for business owners and entrepreneurs, integrates people's needs, technological possibilities, and business success. It focuses on leveraging collective expertise, empathy, and iterative testing to create valuable solutions that address real-world problems. Ultimately, the design mindset is a result-oriented approach that prioritizes the needs of the client and delivers useful products and solutions. The report references academic sources to support its analysis.