Visually Displaying Design Mindset in Innovation: A Business Poster

This report provides an overview of the design mindset in the context of innovation, emphasizing its importance in business education. It highlights the need for innovative thinking to solve problems effectively and improve processes. The report discusses the integration of design thinking, its benefits in fostering innovation, solving human problems, increasing customer satisfaction, and attaining a competitive advantage. It further elaborates on the incorporation of design thinking across technology, business, and human values, supported by academic and practitioner literature. The report aims to visually display an understanding of the design mindset within the framework of innovation.

Design Mindset in the context of the
innovation
Design mindset in the context of innovation
According to Einsten, it is not possible to resolve the
solution with same kind of thinking (Liedtka, 2015).
Design mindset is the strategy that able to signify
and improve the tasks and the processes of work for
needed outcomes (Dam, 2018).
Process of Design Thinking
Incorporation of design thinking
Technology: Material, Statics & Dynamic,
Programming Methodology
Business: Accounting, Finance, Marketing,
Operation & Entrepreneurship
Human Value: Sociology, Psychology &
Need-finding (Brenner & Uebernickel, 2016).
Benefits of Design Thinking
•Helps organizations to become more innovative
(Johansson‐Sköldberg, Woodilla&
Çetinkaya,2013).
•To solve human problems
•To increase customer satisfaction
•To attain competitive advantage (Brown &
Wyatt, 2010).
Referenc
Dam, R. (2018). Design Thinking: New Innovative Thinking for New Problems. Retrieved from: https://www.interaction-design.org/literature/article/design-thinking-new-innovative-thinking-for-new-problems.
Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-43
Brenner, W., & Uebernickel, F. (2016). Design Thinking for Innovation. Research and Practice.
Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction. Journal of Product Innovation Management, 32(6), 925-938.
Johansson‐Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: past, present and possible futures. Creativity and innovation management, 22(2), 121-146.
Integration of Design Thinking