Design Mindset in Innovation: Poster Assignment for Entrepreneurs

This assignment presents a poster designed to visually communicate the concept of a 'design mindset' within the context of innovation. The poster, developed based on academic and practitioner literature, aims to synthesize complex information into a clear and engaging format. It emphasizes the importance of design thinking as a human-centric approach that enhances employee skills and drives organizational growth. The poster explores how a design mindset contributes to problem-solving, client needs, and the identification of market opportunities. It also highlights the integration of design with management and business to create value. The assignment underscores the significance of design thinking for entrepreneurs, showcasing its application in fostering innovation and business success.

Design mindset
What is design thinking
Design thinking has been described as a discipline
that expresses the understanding of the innovative
designers when they try to solve the complicated
problems and meet all the needs of the clients.
Innovative designing is the method to utilize the
technology is the best possible manner and then
identify the most potent business strategy for
converting the values of the customers in one hand
and grab the opportunities present in the market.
Why is it so important for entrepreneurs?
Design thinking mindset has gained importance in the
recent decades where the entrepreneurs are identifying the
positive factors associated with the aspects of design
mindset (Daniel, 2016). The recent business men have
started to utilize the design method for innovation.
Design thinking a human centric approach
Khanduja, Bihola and Dave (2017) the learning of the
engineering students has recently included the
importance of design mindset so that the innovation
programs get advanced support from these future
employees of the organization and bring changes in
the product innovation (Lande, 2016). Hence to these
authors design mindset has a human centric approach
which ultimately enhance the skills of the employees
and lead to the growth of the organization.
Innovation and design mindset
Cairns (2017) has pointed out that design mindset leads to
introduce innovation not only in the aspects of business but
also in the social programs for changes. This depends on the
proper understanding of the needs of people and proper
expression in the design (Uebernickel & Abrell, 2016).
A successful design can help the decision
makers to understand the design and then take actions to
imply it for general good. However, the author has connected
social innovation through design with management and
business as both these create value for the clients.
• Cairns, G. (2017). Can design inform effective social
innovation? The Design Journal, 20(6), 725-734.
doi:10.1080/14606925.2017.1370658
• Khanduja, G. S., Bihola, K., & Dave, J. (2017). Infusing design
thinking mindset in engineering education—A pioneering step
towards excellence and sustainability. Smart Innovation, Systems
and Technologies, 66, 1017-1026. doi:10.1007/978-981-10-3521-
0_86
• Daniel, A. D. (2016). Fostering an entrepreneurial mindset by
using a design thinking approach in entrepreneurship
education. Industry and Higher Education, 30(3), 215-223.
doi:10.1177/0950422216653195
• Brenner, W., Uebernickel, F., & Abrell, T. (2016). Design thinking
as mindset, process, and toolbox: Experiences from research and
teaching at the university of st.gallen. () doi:10.1007/978-3-319-
26100-3_1
• Lande, M. (2016). Catalysts for design thinking and engineering
thinking: Fostering ambidextrous mindsets for
innovation. International Journal of Engineering
Education, 32(3), 1356-1363.