MGMT20140 - Design Mindset in Innovation: A Detailed Poster

This assignment provides an overview of the 'design mindset' in the context of innovation, emphasizing its role in developing effective processes for solving complex problems. It highlights the use of design thinking in formulation, diagnosis, implementation, and innovation strategies, reducing uncertainty through experience and customer engagement. The document references the Design Value Index, which showcases companies like Coca-Cola, Whirlpool, Nike, IBM, and Apple that have outperformed the S&P 500 through innovative design. It identifies ten essential skills for designers, including complex problem-solving, critical thinking, creativity, and people management. The assignment also includes examples of good poster designs, highlighting elements such as clear structure, logical layout, effective use of visuals, and proper referencing. The MGMT20140 assessment criteria are outlined, focusing on understanding design thinking, research quality, APA referencing, synthesis skills, and effective use of aesthetics and layout in poster design.

Design mindset can minimal the risk of uncertainty by utilizing
previous experience and engaging with customers. The
framework is shown in the middle where the processes are
clearly defined as discover, define, develop and deliver(Irwin,
2015). The effectiveness is directly rely on the understanding
people’s daily experience, identification of key themes and
casual influence. (Gaziulusoy, 2015).
In past, coca-cola, whirlpool, nike, IBM and apple performed
S&p 500 over 10 years by an extraordinary 219%,as shown in
the above figure, the innovative design is narrowed down by
research, concept and prototype. (Carlgren et al., 2016)
1. Complex problem solving
2. Critical thinking
3. Creativity
4. People management
5. Coordinating with others
6. Emotional intelligence
7. Judgment and decision making
8. Service orientation
9. Negotiation
10. Cognitive flexibility
The decision management institute as a design value index, based
on 16 publicly traded-stocks that are considered as “design-
centric” (Carlgren et al., 2014). The criteria reflects best design
management practice and these companies show a 211% return
over the S&P 500..
Establishing design mindset for inspirational design can assist the
designers to develop optimal and effective processes. It is mainly
utilized to solve any complex problem in the context of formulation,
diagnosis, implementation and innovation strategy. ((Carlgren,
2013)).
Carlgren, L. (2013). Design thinking as an enabler of innovation: Exploring the concept and its relation to building innovation capabilities. Chalmers University of
Technology.
Carlgren, L., Elmquist, M., & Rauth, I. (2014). Design thinking: Exploring values and effects from an innovation capability perspective. The Design Journal, 17(3), 403-
423.
Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design thinking: The concept in idea and enactment. Creativity and Innovation Management, 25(1), 38-57.
Gaziulusoy, A. I. (2015). A critical review of approaches available for design and innovation teams through the perspective of sustainability science and system
innovation theories. Journal of Cleaner Production, 107, 366-377.
Irwin, T. (2015). Transition design: A proposal for a new area of design practice, study, and research. Design and Culture, 7(2), 229-246.
REFERENCES
Design Mindset
Design Value Index
Ten necessary Skills
Innovation
‘Design mindset' in the context of innovation