Masters Project: Design Mindset in Innovation for MGMT20140

This project delves into the concept of design mindset within the context of innovation, focusing on its processes, benefits, and practical applications. It examines how design thinking integrates with the design mindset to foster innovation, emphasizing its role in addressing complex problems creatively. The project outlines the key components of the design thinking process, including defining, ideating, and applying solutions to achieve technological feasibility, business value, and human-centered outcomes. Furthermore, it highlights the use of design thinking in organizational practices, such as organizational change, strategy development, and business transformation. The project also identifies the benefits of adopting a design mindset, including efficient resource use, return on investment, organizational growth, and the alignment of product development with organizational goals. The project uses academic sources to support its claims and demonstrates a comprehensive understanding of the subject matter.

Design Mindset in Innovation
Design Mindset
Design mindset is the process
of solving different problems
creatively. During last few
years, this aspect has gained
popularity (Kirah, 2009).
It is an approach that is utilized
by different creators to resolve
different issues and get
solutions to the organizations
or clients. It not only works for
offering the most suitable
solutions but also for gaining
competitive advantage for an
organization. IKEA is the best
example of this that uses new
techniques in business.
Design Thinking Integrates
Design mindset in
Innovation
Nowadays, the focus of
creativity and innovation has
moved towards design driven
from engineering driven. In
this context, design thinking is
a famous aspect which
eliminates the risks in
innovation (Dam & Siang,
2018).
3 Major fields of Organizational
Practice
Innovation and Design
Thinking
In today’s modern environment,
innovation can be found every where.
It is the process to develop new
products to fulfill the demands of
customers (Plattner, Meinel &
Weinberg, 2009).
Organizations have different
opportunities to utilize design
thinking in innovation process.
When a company produces
customer-centered products and
services, it needs to attain three
objectives i.e. technology
feasibility, business and human
values.
Organizations use design
thinking in different innovation
practices like organizational
change, effective strategy
development and transformation
of business (Müller & Thoring,
2012).
Components of Design Mindset
Process of Design Thinking
Three goals, technology feasibility,
business and human values can be
attained by implementing design
thinking stages i.e. define, ideate and
apply (Von Stamm, 2008).
Benefits of Design Mindset in
Innovation:
•Effective use of resources
•Good return on investing in new ideas
•Organizational growth
•Product development aligned with organizational
goals
•Innovative solutions
References
Dam, R. & Siang, T. (2018). Design Thinking: New
Innovative Thinking for New Problems. Retrieved from
https://www.interaction-design.org/literature/article/desig
n-thinking-new-innovative-thinking-for-new-problems
Kirah, A. (2009). Co-creation and the design
mindset. Copenhagen co’creation: Designing for
change.
Von Stamm, B. (2008). Managing innovation, design
and creativity. John Wiley & Sons.
Müller, R. M., & Thoring, K. (2012). Design thinking vs.
lean startup: A comparison of two user-driven innovation
strategies. Leading through design, 151.
Plattner, H., Meinel, C., & Weinberg, U. (2009). Design
thinking. Landsberg am Lech: Mi-Fachverlag.