University Project: Design Mindset in Innovation Analysis

This project delves into the concept of design mindset as a methodology for solving complex problems and driving innovation. It highlights how design mindset helps identify effective solutions for customers, leading to innovative outcomes. The project outlines the design thinking process, which includes empathizing with the user, defining the problem, ideating potential solutions, prototyping, and testing. Key references support the discussion, emphasizing the importance of a user-centered approach to problem-solving and the creation of effective and innovative solutions. The project underscores the value of design mindset in fostering creativity and driving positive change within various contexts.

Design
mindset in
innovation
What is
design
mindset
Design mindset is considered
as a methodology which is used
by the people so that difficult
problems can be solved easily
(Berthet, Barnaud, Girard,
Labatut & Martin, 2016).
Proper solutions are identified
for the customers (Sniukas,
Lee & Morasky,2016).Design mindset in
reference to innovation
Design mindset solve the complex
problems so in this case innovation can
take place in a proper way (Giacomin,
2014). The solutions which are
identified are innovative and effective
(Frow, Nenonen, Payne & Storbacka, 2015).
Process of design thinking
a) Empathize
b.) Define
c.) Ideate
d.) Prototype
e.)Test (Hickman & Silva,2018)
References
•Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015). Managing co‐creation design: A strategic approach to innovation. British Journal of Management, 26(3), 463-483.
•Sniukas, M., Lee, P., & Morasky, M. (2016). The Art of Opportunity: How to build growth and ventures through strategic innovation and visual thinking. John Wiley & Sons.
•Berthet, E. T., Barnaud, C., Girard, N., Labatut, J., & Martin, G. (2016). How to foster agroecological innovations? A comparison of participatory design methods. Journal of Environmental Planning
and Management, 59(2), 280-301.
•Hickman, C. R., & Silva, M. A. (2018). Creating excellence: Managing corporate culture, strategy, and change in the new age. Routledge.
•Giacomin, J. (2014). What is human centred design?. The Design Journal, 17(4), 606-623.

• Frow, P., Nenonen, S., Payne, A., & Storbacka,
K. (2015). Managing co‐creation design: A
strategic approach to innovation. British Journal
of Management, 26(3), 463-483.
• Sniukas, M., Lee, P., & Morasky, M. (2016). The
Art of Opportunity: How to build growth and
ventures through strategic innovation and visual
thinking. John Wiley & Sons.
• Berthet, E. T., Barnaud, C., Girard, N., Labatut,
J., & Martin, G. (2016). How to foster
agroecological innovations? A comparison of
participatory design methods. Journal of
Environmental Planning and
Management, 59(2), 280-301.
• Hickman, C. R., & Silva, M. A. (2018). Creating
excellence: Managing corporate culture,
strategy, and change in the new age. Routledge.
• Giacomin, J. (2014). What is human centred
design?. The Design Journal, 17(4), 606-623.