Project Report: Entrepreneurship 1 - Design Scope Business Plan

This project report presents a comprehensive business plan for Design Scope, a web and graphic design company based in Paris, France. The report details the company's introduction, overview, vision, mission, objectives, and the benefits it offers. It outlines the legal formalities, including compliance with French labor and company laws, and provides financial projections, including capital requirements (10,000 Euros), resource needs, and employee salaries. The financial projections include profit and loss statements, demonstrating the company's expected financial performance over time. The report also covers the company's location strategy, employee details, and overall budget, aiming to secure funding from potential investors by presenting a clear and concise business plan. The report follows the instructions to be short, clear and the author of everything.

Project Report: Entrepreneurship
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Project Report: Entrepreneurship

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Contents
Introduction.......................................................................................................................3
Company overview...........................................................................................................3
Vision, mission and objectives.........................................................................................3
Benefits.............................................................................................................................4
Legal formalities...............................................................................................................5
Financial projections.........................................................................................................5
Conclusion......................................................................................................................12
References.......................................................................................................................13

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Introduction:
The business plan relates to graphic and web designing business. The starting of
graphic and web designing business in the market of Paris, France would offer higher
profitability level t the business. The business would offer the services to big corporate,
colleges and other parties to manage their software and prepare new programmes according
to their necessity. The main aim behind opening the business is to assure that higher quality
services could be provided to the clients of the company and the France citizen, corporate,
hospitals and other parties so that the main motto of the business could be met which is to
earn higher profit from the market.
Company overview:
This business plan is basically related to the web designing and graphic business. The
name of the business would be “Design Scope”. Details of the company are as follows:
3575 Franklin tower, New Road, Paris, France
Motto: It all has started with one idea.
Description: Design Scope, headquartered in Paris, France. The main focus of the company is
on providing solutions of web and graphic designing to its customers. Company offers a
number of services to their client, includes website design, website development, online
marketing, identity marketing, mobile website, logo design, print design, branding design,
domain, e-mail, hosting etc. (Kurth, 2013)
The main objective of the company would be offering best professional and quality
services of web presence at an affordable price. It is believed by the business that a website
should help the small businesses to be more productive, successful and also allows the
business to be competitive in the market.
Vision, mission and objectives:
Basically creativity is the core element of the graphic design business. It improves the
worth of the business. The employees hired by the business are enough creative and
experienced one which would help the business to grow further and meet the main objectives
of the business (Lord, 2011). Success of a business also depends on the great mission
statement of the business which inspires the business and the stakeholders of the business to

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be more focused towards the goal of the business which end up enhancing the stakeholder’s
worth in the business.
In this business, it would be taken care that whether graphic design business starts
with few pages of GUI but it will always end up with conversion the visitors of the website
into loyal and satisfied customers. The main slogan of the business would be “It all has
started with one idea”.
Benefits:
The “Design Scope” would be helpful for the stockholders as follows:
Efficiency gain:
Design Scope’s main motto is to offer the better services to its customers at very
affordable price. The quality services would improve the customer base of the business and it
will end up improving the market share and the profitability position of the business which
will also improve the stakeholder’s value in the business (Lee and Lee, 2012).
Potential savings and higher cost:
Through the market study, it has been recognized that the creativity and experienced
employee of the business would end up reducing the cost of the business and reduction in the
cost would lead to the higher profitability in the business which will also improve the
stakeholder’s value in the business. Hence, it could be said that this business is a better
options for the investors and the financers to invest in (Kratz, 2016).
Higher return then government securities:
The market feasibility and financial feasibility explains that along with the time,
revenue, market share and the profitability position of the business would be improved. The
profitability and the return from the business would be higher for the stakeholders than any
other market securities and stocks in the business. Hence, it could be said that this business is
a better options for the investors and the financers to invest in.
Lesser risk:
Further, it has been observed that the associated risk with the company is quite lesser
as the web designing business mainly bases on the level of creativity and innovation and the
business held enough creativity and innovation. Further, the competition level of the business

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is also average in the market (Kinsky, 2011). Hence, it could be said that this business is a
better options for the investors and the financers to invest in.
Legal formalities:
In order to run the business, various legal contracts would be signed by the business.
The business would offer the facilities and payment to its employees on the basis of French
labour laws. As France has judicial law, hence, all the legal requirements would be fulfilled
before the commencement of the business. Basically the Commercial Court Registry, Trade
or Agriculture Chamber law would be followed by the business and the company would be
registered under the company’s act of France (Clauwaert, Schömann, Büttgen and Rasnača,
2016). The working hours, compensation etc would be decided on the basis of employment
law of the company only.
Financial projections:
Financial details of a business are one of the important elements of the business which
help the entrepreneurs and the stakeholders to evaluate and measure the overall future
performance of the business. “Design Scope” financial projection depicts that the
performance of the company would be improved in near future (Hillier, Grinblatt and Titman,
2011). The company would be able to meet all his goals and there would be great increment
in the profitability position, financial position and financial performance of the company. In
order to project the financial needs and financial performance of the company, below are the
topics:
Capital required:
A capital requirement is the main element for a business. Without the capital, a
business can never run in the market. It is the necessity for an entrepreneur to run the
business. Capital requirement stands for the fund of a business which is required to run a
business and identify all the needs of the business so that the future goes and objectives of the
business could be met (Horngren, 2009). Through the evaluation and study over the market, it
has been determined that the business would required 10,000 Euro. This capital would help
the business to set up properly and grow up rapidly in the market. The capital would be
required by the business for below purpose:
start up Expenses
calculations Rent Deposit € 550.00

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Furniture & Fixtures € 1,500.00
Equipment € 1,000.00
Bailout/ Renovations € 800.00
Decorating, Painting and
Remodelling € 800.00
Installation of Fixtures & Equipment € 200.00
Salaries € 2,200.00
Legal and Other Professional Fees € 1,000.00
License and Permits € 300.00
Advertising and Promotion € 800.00
Consulting € 300.00
€ 9,450.00
(Kaplan and Atkinson, 2015)
It indicates that the capital would be used properly so that the working capital of the
business could be lesser and liquidate enough to run the business properly. In this table, the
proper separation of the cost has been done to make it simple for the user to evaluate the
expenses of the business and recognize that which expenses could be reduced in the business,
in case, to improve the performance of the business (Higgins, 2012).
Resources required:
Along with the capital requirement, resources requirement list is also the main
element for a business. Without the resources, a business can never run in the market. It is the
necessity for an entrepreneur to have better resources so that the business could be run
smoothly and properly in the market (Gapenski, 2008). Resources requirement stands for the
entire resources such human resources, fixed assets etc of the business which is required to
run the business and operate the functions of the business. Through the evaluation and study
over the market, it has been determined that the below resources would be required by the
business that would help the business to set up properly and grow up rapidly in the market.
The below resources would be required by the business:
1. Personal computers
2. Few designing software
3. Some fixture and furniture for the business
4. Licence and permits
5. Web Designer and other specialist

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These all resources are quite mandatory for the business to start ad run the business
perfectly. It will assure that the entire business will run smoothly and the main objectives of
the business would be met by the entrepreneurs and stakeholders of the business.
Place:
“Design Scope” will be basically opened in it Paris Market as it is one of the prime
location of France and the number of corporate are quite higher in the Paris. Details of the
company are as follows:
3575 Franklin tower, New Road, Paris, France
Motto: It all has started with one idea.
Design Scope, headquartered in Paris, France. Behind choosing this location, the main
motto of the company was to be around the corporate and client base in the market. The main
focus of the company is on providing solutions of web and graphic designing to its
customers. And for that, company needs to be near to its target customer and hence, the Paris
market is best option for the company. Company offers a number of services to their client,
includes website design, website development, online marketing, identity marketing, mobile
website, logo design, print design, branding design, domain, e-mail, hosting etc.
The place feasibility study has been done by the professionals of the company and it
has been found that if the business would be open in this market then it would be easier for
the business to grow the market share and along with the market share, the performance of
the company would also be increased (Elton, Gruber, Brown and Goetzmann, 2009).
Employees and their salaries:
Employees play essential role in an organization. The entire functions and operations
of the business depend on the employees of the company. If a company has better employees
and placed them at right place at right time then it automatically enhances the worth of the
business and stakeholders in the organization. In Design Scope, 3 employees would be hired,
who are skilled enough to run the business and offer web designing solution to the clients of
the business.
Basically creativity is the core element of the graphic design business. It improves the
worth of the business. The employees hired by the business are enough creative and
experienced one which would help the business to grow further and meet the main objectives

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of the business. In order to retain the customers, € 2,200.00 would be offered to all the three
employees in one month (Fulin, 2011).
In a service offering company, the main asset of the business is always their
employees and in order to hold up such creative and talented employees, higher salary is
offered to them.
Budget:
Along with that, below financial reports of the business has been prepared just to
ensure that how much the performance, profitability, financial performance, cash flow
position etc of the company would be improved.
Profit and Loss
Statement
Month Apr 19 Apr 20 Apr 21
Income
Sales
Sale of services € 12,500.00 € 15,625.00 € 19,531.25
Sundry Income (e.g.
Commission earned,
franchise fees etc.)
€ 1,000.00 € 1,500.00 € 2,000.00
Total Sales € 13,500.00 € 17,125.00 € 21,531.25
Less
Discounts/Commissions
Sales Discounts given € 156.25 € 195.31 € 244.14
Sales Commissions paid € 19.53 € 24.41 € 30.52
Total Discounts/
Commissions
€ 175.78 € 219.73 € 274.66
Total Net Income € 13,324.22 € 16,905.27 € 21,256.59
Cost of Sales
Software charges paid € 5,329.69 € 6,762.11 € 8,502.64
Total Cost of Sales € 5,329.69 € 6,762.11 € 8,502.64
Gross Profit € 7,994.53 € 10,143.16 € 12,753.96
Expenses
General & Administrative
Bank charges € 125.00 € 125.00 € 125.00
Credit card commission € 250.00 € 250.00 € 250.00
Consultant fees € 375.00 € 375.00 € 375.00

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Office Supplies € 200.00 € 200.00 € 200.00
Business insurance € 225.00 € 225.00 € 225.00
Etc. € 200.00 € 200.00 € 200.00
Total General &
Administrative
€ 1,375.00 € 1,375.00 € 1,375.00
Marketing & Promotional
Advertising € 250.00 € 68.75 € 18.91
Promotion - General € 375.00 € 103.13 € 28.36
Promotion - Other € 200.00 € 55.00 € 15.13
Etc. € 175.00 € 48.13 € 13.23
Total Marketing &
Promotional
€ 1,000.00 € 275.00 € 75.63
Operating Expenses
Newspapers & magazines € 625.00 € 625.00 € 625.00
Parking/Taxis/Tolls € 250.00 € 250.00 € 250.00
Sundry supplies € 103.75 € 103.75 € 103.75
Equipment hire € 62.50 € 62.50 € 62.50
Etc. € - € - € -
Total Operating Expenses € 1,041.25 € 1,041.25 € 1,041.25
Motor Vehicle Expenses
Fuel € 125.00 € 125.25 € 125.50
Vehicle service costs € 47.50 € 47.60 € 47.69
Total Motor Vehicle
Expenses
€ 172.50 € 172.85 € 173.19
Website Expenses
Domain name registration € 500.00 € 500.00 € 500.00
Hosting expenses € 150.00 € 150.00 € 150.00
etc € - € - € -
Total Website Expenses € 650.00 € 650.00 € 650.00
Employment Expenses
Permanent € - € - € -
Salaries/Wages € 2,250.00 € 2,250.00 € 2,250.00
Total Perm. Employment
Expenses
€ 2,250.00 € 2,250.00 € 2,250.00
Total Employment
Expenses
€ 2,250.00 € 2,250.00 € 2,250.00
Occupancy Costs
Electricity/Gas € 62.50 € 19.53 € 6.10
Telephones € 12.50 € 12.50 € 12.50
Property Insurance € 3.75 € 3.75 € 3.75
Rates € 2.50 € 2.50 € 2.50
Rent € 37.50 € 37.50 € 37.50
Repair & maintenance € 15.00 € 15.00 € 15.00
Water € 6.25 € 6.25 € 6.25
Total Occupancy Costs € 140.00 € 97.03 € 83.60
Other Expenses
Machineries € 1,250.00 € 1,250.00 € 1,250.00

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Vehicles € 50.00 € 50.00 € 50.00
Equipment € 1,250.00 € 1,250.00 € 1,250.00
Total Other Expenses € 2,550.00 € 2,550.00 € 2,550.00
Total Expenses € 5,806.25 € 5,038.28 € 4,825.48
Net Profit / (Loss) € 2,188.28 € 5,104.88 € 7,928.48
Total Year to Date Net
Profit / (Loss)
€ 2,188.28 € 7,293.16 € 15,221.64
Balance Sheet
Month Apr 19 Apr 20 Apr 21
Assets
Current Assets
Cash on hand € 5,000.00 € 5,000.00 € 25,000.00
Debtors € - € 4,000.00 € 8,000.00
Prepaid Expenses
General € 2,000.00 € 2,000.00 € 2,000.00
Rates € 1,000.00 € 1,000.00 € 1,000.00
Total
Prepaid
expenses
€ 3,000.00 € 3,000.00 € 3,000.00
Short term
Investments
€ 50.00 € 500.00 € 1,000.00
Other current assets € 2,000.00 € 1,500.00 € 2,500.00
Total Current Assets € 10,050.00 € 14,000.00 € 39,500.00
Fixed Assets
Computer € 5,000.00 € 5,000.00 € 5,000.00
Office Equipment € 1,500.00 € 1,500.00 € 1,500.00
Leasehold € 1,500.00 € 1,500.00 € 1,500.00
Software € 3,000.00 € 3,000.00 € 3,000.00
Total Fixed Assets € 4,500.00 € 4,500.00 € 4,500.00
Total Assets € 14,550.00 € 18,500.00 € 44,000.00
Liabilities
Current Liabilities
Bank Overdraft € 2,000.00 € 5,000.00 € 4,000.00
Credit Card Debt € 5,000.00 € 2,000.00 € 5,000.00
Creditors € 3,000.00 € 1,000.00 € 9,000.00
Total Current Liabilities € 10,000.00 € 8,000.00 € 18,000.00
Long Term
Liabilities
Motor
Vehicle
Loan
€ 1,000.00 € 500.00 € 300.00
Equipment
Finance
€ 800.00 € 1,500.00 € 1,000.00

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Long term Loans € 200.00 € 500.00 € 800.00
Total Long Term Liabilities € 2,000.00 € 2,500.00 € 2,100.00
Total Liabilities € 12,000.00 € 10,500.00 € 20,100.00
Net Assets € 2,550.00 € 8,000.00 € 23,900.00
Shareholders’ Funds ( Equity)
Owners
Funds
€ 361.72 € 706.84 € 8,678.36
Current Year Profit € 2,188.28 € 7,293.16 € 15,221.64
Total
Shareholders’
Funds (Equity)
€ 2,550.00 € 8,000.00 € 23,900.00
Cash Flow Statement
Cashflows from Operations Apr 19 Apr 20 Apr 21
Cash receipts from
customers
(enter positive
amounts)
Cash Sales
off services
€ 10,000.00 € 13,625.00 € 19,531.00
Cash collected from customers
(debtors)
€ 2,500.00 € 2,625.00
Funding from Creditors € - € - € -
Software
purchased
€ 5,000.00 € 5,000.00 € 5,000.00
Cash paid for € 5,000.00 € 5,000.00 € 5,000.00
Total
Expenses
€ 5,000.00 € 5,000.00 € 5,000.00
Net Cash Flow from
Operations
€ 5,000.00 € 11,125.00 €
17,156.00
Investing Activities € - € - € -
Cash receipts from € - € - € -
(enter positive
amounts)
Sale of
property
and
equipment
€ 2,000.00 € 1,500.00 € 1,200.00
Matured
Investments
€ 1,500.00 € 800.00 € 500.00
Cash paid for € -
(enter negative
amounts)
Purchase of
property
and
equipment
€ 11,000.00 € 11,000.00 € 11,000.00
Net Cash Flow from
Investing Activities
-€ 7,500.00 -€ 8,700.00 -€
9,300.00
Financing Activities € - € - € -

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Cash receipts from € - € - € -
(enter positive
amounts)
Increase in
short term
debt
€ 2,000.00 € 5,000.00 € 4,000.00
Increase in
equity
(proceeds
from
owners)
€ 2,550.00 € 8,000.00 € 23,900.00
Cash paid for € -
(enter negative
amounts)
Repayment
of loans
€ 2,000.00 € 2,500.00 € 2,100.00
Net Cash Flow from
Financing Activities
€ 2,550.00 € 10,500.00 €
25,800.00
Net Increase in Cash € 50.00 € 12,925.00 €
33,656.00
Cash at
End of Year
€ 50.00 € 12,925.00 €
33,656.00
(Higgins, 2012)
The income statement budget, cash flow budget and balance sheet budget of the
company defines about the overall performance of the company in next 3 years.
Conclusion:
To conclude, the company is a good choice and it will offer higher profits and
stakeholder value to its stakeholder. On the basis of various feasibility study and the facts and
figures of the company, it is a good option to finance the company so that the improved worth
of money could be got.