Design Thinking Activities Presentation: Outcomes and Analysis Report

This presentation and report analyze Design Thinking activities undertaken to address the challenge of creating digital work at scale. The presentation covers various activities such as co-designing, envisioning, testing, prototyping, brainstorming, mind mapping, journey mapping, value chain analysis, assumption testing, rapid prototyping, and customer co-creation. Each activity is described, along with its outcomes and the reasons for their selection. The presentation highlights the importance of these activities in fostering effective communication, understanding customer reactions, and generating innovative ideas. The report also provides references to relevant literature and evidence of the team's involvement with these activities, comparing the group's experience with the challenges organizations face when implementing Design Thinking. The presentation concludes by summarizing the activities and indicating the current stage within the Design Thinking process.

Design It

Introduction
Design thinking is considered as a design
methodology that helps in solving the issues
(Azambuja, 2015).
Design activities will entail in this presentation
in order to reduce the challenge within the
organization.
Outcomes of the activities will encompasses
under this presentation.
Problem identified: Creating digital work at
scale is still a challenge for many organizations.

Design Thinking Activities (What have been
done)
1. Co-designing
2. Envisioning
3. Testing and prototyping
4. Brainstorming
5. Mind mapping
6. Journey mapping
7. Value chain analysis
8. Assumption testing
9. Rapid prototyping
10. Customer co-creation

Reason behind choosing these
activities
Easy to understand
Increase knowledge
Amplify collaboration
Understand the process of the innovation
Help to see actual process of viewing in the
point of view of customers

Co-designing
Description: It is the activity of the design
thinking that support various level of
participation, from situation in which various
external figures are included in specific
moments (Dorst, 2011).
Outcomes:
Better communication
Cooperation
Innovative idea

Envisioning
Description: it focuses on
representing the service
idea by using techniques
that exemplifies all the
aspects of the services by
including interaction
modalities, physical aspects
and logical links (Gray &
Malins, 2016).
Outcome: development of
adequate visual tools

Testing and prototyping
Description: this design thinking tool helps
in bringing more ideas with the help of the
stakeholders, customers or professionals for
the purpose to resolve the issues.
Outcome : it helped us to understand the
process of the innovation and provided a
rough detail.

Brainstorming
Description: Brainstorming is the activity
that have a group discussion to develop an
effective idea in quick way in order to
address any problem (Liedtka, 2015).
Outcome: it helped us to find out the
several ideas to resolve the issues.

Mind mapping
Description: this tool is considered as the
visual thinking tool that facilitates in making
information.
Outcome: it helped us to better analyze,
synthesize and generate new ideas.

Journey mapping
Description: Journey
mapping is the tool that
helps design thinker to
develop a storey of the
customer that shows
their all over journey
for that specific issue
(Brown & Green,2015).
Outcome: Journey
mapping was very
valuable tool of design
thinking when it comes
to accepting the
journey of the customer
and empathize.


Empathy Interviewing
Description: with the
help of this tool, We can
gain knowledge about
the feeling of the
customers to the
problem (Dyer, 2017).
Outcome: it helped us
to understand the
reaction of the people
towards problem solving
process.

Assumption testing
Description
It is one of the tool that
helps in predicting the
possible results of
reproduce the experience
of customer using it.
Outcome
It helped to see actual
process of viewing in the
point of view of
customers