The Design Thinking Process: Significance & Business Application

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This essay provides an overview of design thinking, defining it as a design methodology used to solve complex problems through innovative strategies. It outlines the five stages of design thinking: Empathize, Define, Ideate, Prototype, and Test. The essay emphasizes the significance of design thinking as a systematic process that empowers traditional thinking, fostering new and innovative solutions. It highlights the role of designers in using logic, reasoning, and analysis to create desirable solutions for end-users, advocating for design thinking to be at the core of developmental strategies and organizational change to effectively meet customer needs.
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Design Thinking
What is Design Thinking? Process Significance of Design thinking

Design thinking consists of five stages:

Empathize
Define
Ideate
Prototype
Test
Design thinking is a design
methodology which is used to solve
complex problems through innovative
strategies. These days, it is used by the
business organization for drawing
solutions to the complex business
problems.

It is the systematic process of thinking that
empowers the traditional way of thinking for
the development of new and innovative
solutions. It is a creative way of finding new
solutions. It is the strategic thinking of the
designers who uses their logic, reasoning,
lateral thinking, systematic analysis in order
to come up with innovative and desirable
solutions for the end users. Therefore, design
thinking should be at the core of the
developmental strategy and organizational
change in order to meet the needs and
requirements of the customers in an effective
manner.

Stickdorn, M., Schneider, J., Andrews, K., & Lawrence, A. (2011). This is service design thinking: Basics, tools, cases(Vol. 1). Hoboken, NJ:
Wiley.

Hernández-Ramírez, R. (2018). Design thinking, bullshit, and what thinking about design can do about it.
Plattner, H., Meinel, C., & Leifer, L. (Eds.). (2015). Design thinking research: Making design thinking foundational. Springer.
Luchs, M. G., Swan, S., & Griffin, A. (Eds.). (2015). Design thinking: new product development essentials from the PDMA. John Wiley &
Sons.

Dalsgaard, P. (2014). Pragmatism and Design Thinking. International Journal of design, 8(1).
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