Analyzing Design Thinking for Innovation in Business Development

This essay examines the application of design thinking within the context of business innovation. It highlights design thinking as a solutions-based methodology for addressing complex problems, emphasizing its role in reducing the risks and uncertainties associated with innovation. The essay underscores the importance of a collaborative mindset, cross-disciplinary teams, and a customer-centric approach to gain insights and develop effective strategies. It also touches upon the need to create an environment that fosters innovative thinking and organizational change, ultimately leading to the development of new products and services that meet customer needs. The essay references Albert Einstein's quote about not solving problems with the same thinking that created them, emphasizing the need for new innovative thinking, and directs the reader to Desklib for more resources.

““Design Thinking in Context of Innovation”Design Thinking in Context of Innovation”
Design Thinking
Design thinking is a significant
technique that offers a solutions-based
method to resolve different problems.
There are no specific definitions of
design thinking, but it includes a
problem solving process (Beckman &
Barry, 2007).
Design mindset in Innovation
Process
The concept of design mindset became
very popular as it reduces the risks and
uncertainty of innovation by involving
users and customers via a series of
patterns to learn, examine and refine the
concepts (Dam & Siang, 2009).
Innovation is
everywhere at the
moment. It is the
development new
products and services
to meet customers’
needs. Businesses has
opportunities to use
design thinking in
innovation process.
Stages of Design Thinking
Design Mindset
Need to develop
open,
collaborative
mindset which
include both
imagination and
logic to develop
innovative
solutions
Team
Create Cross-
cultural and
disciplinary and
innovative
teams (Razzouk
& Shute, 2012)
Environment
Develop an
environment that
engage thinking
patterns,
knowledge of
things and
capacity to
innovate
Effective
strategy
Development
Organizationa
l Change
Business
transformation
For the innovator, design thinking technique
seeks to minimize the risks of innovation by
developing in the collective mindset via a series
of structures a emerging understanding of needs
of customers (Brown & Wyatt, 2010).
In this process, design thinkers depend on
insights of customers gained from real life
examples (Lockwood, 2010).
References:
Dam, R. & Siang, T. (2018). Design Thinking: New Innovative Thinking for New Problems. Retrieved from https://www.interaction-design.org/literature/article/design-thinking-new-innovative-thinking-
for-new-problems
Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-43.
Razzouk, R., & Shute, V. (2012). What is design thinking and why is it important?. Review of Educational Research, 82(3), 330-348.
Beckman, S. L., & Barry, M. (2007). Innovation as a learning process: Embedding design thinking. California management review, 50(1), 25-56.
Lockwood, T. (2010). Design thinking: Integrating innovation, customer experience, and brand value. Skyhorse Publishing, Inc.
“We can’t Solve problems by using the same
kind of thinking we used when we created
them.” (Dam & Siang)
-Albert Einstein