RMIT University Design Thinking for Business: Wayapa Institute Report

This report focuses on applying design thinking to the business strategy of Wayapa Institute, aiming to expand its yoga services globally. It examines how Wayapa can be introduced to the world and maintain its effectiveness. The report includes an analysis of primary research, involving interviews to understand wellness activities and the importance of physical and mental well-being. Secondary research provides insights into business model innovation, economic growth, and foreign investment. The findings from both research methods are synthesized to develop a competitive strategy for Wayapa, emphasizing the value of physical activity and mental well-being. The report concludes by offering strategic recommendations for the institute's development and future success, including insights into self-training and the adoption of exercises. The report's goal is to provide a path for Wayapa to become a leading yoga institute.

Running head: DESIGN THINKING FOR BUSINESS
Design Thinking for Business
Name of Student
Name of University
Author Note

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DESIGN THINKING FOR BUSINESS
Executive Summary
The report focuses on the manner in which yoga can be introduced to the world and the steps
taken by an institute like Wayapa to continue its effectiveness. The goal of Wayapa is
analysed that is to globalise the brand and to make people aware of the importance of yoga.
Primary and secondary research is conducted that highlights the importance of either of the
sources along with limitations. For the primary source, interview method is conducted while
the secondary source is based on the general assessment of the topic. A link between the
primary findings along with the secondary findings is provided that helps in understanding
the importance of undertaking physical activity as well as planning a competitive strategy.

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Table of Contents
Purpose.......................................................................................................................................3
Method section...........................................................................................................................3
Discovery questions...................................................................................................................6
Secondary research.....................................................................................................................7
Primary discovery interviews.....................................................................................................8
Group Summary.........................................................................................................................8
Conclusion..................................................................................................................................8
Bibliography.............................................................................................................................10

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Purpose
The purpose of the undertaking is to ensure that yoga is presented to the world. It
aims to provide awareness and demand both at a national as well as international level so that
ongoing classes of yoga can be enriched with experienced instructors. The integrity of
Wayapa is in focus and based on it certified and trademarked international is provided for the
betterment of the courses offered at the institute. Hence, the aim is to make Wayapa an
institute that provides accredited training for yoga instructors. This can help in mitigating the
challenges faced from the industry partners as the legality of the training can be maintained.
The target market of Wayapa can help it to remain competitive in the market.
Method section
Method Definition Strength Limitation
Secondary research According to Glen,
Suciu & Baughn
(2014), the secondary
research types help in
analysing data that
are derived from
indirect sources.
Sources such as
books, journals and
websites as well as
peer review journals
are analysed so that
authentic information
The strength of
secondary source is
that it helps in
gaining various
information, opinion,
thoughts and ideas
about a particular
topic. The
information can help
in a theoretical
analysis and broaden
the knowledge
related to the topic.
The limitation is that
with the application
of secondary research
it can be difficult to
understand the
opinion of the
people. Interaction
with the people is not
done and due to this,
the application of the
theories in a practical
environment cannot
be judged. At the

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about a research
topic can be
available. For this
particular research
the secondary
sources that has been
used is the analysis
of general journals
that are relevant with
the topic. Journals
related to benefits of
economy and
business
development is
analysed so that
relation can be made
with the current
situation that is faced
by Wayapa.
The concept of each
of the key words or
relevant application
of theories and
framework can be
understood based on
the study of the
books, journals and
websites. In this case
the relevance of the
general secondary
method used for the
research is that it can
help in analysing the
concept of the topic
and apply it
specifically with the
situations that are
faced in Wayapa.
same time, gaining
proper information
can be difficult, as it
may not always be
found. Hence, in this
case proper
information relating
to improvement of an
economy may not be
gained for the
completion of the
research in a
successful manner.
Primary research Primary research is
conducted by
analysing the data
that are collected
directly from the
main source. For
The strength of the
primary research is
that direct opinion of
the people can be
obtained and based
on it relevancy to the
The limitation is that
the interview method
may not always
provide authentic
information.
Managers may tend

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example,
understanding a
concept by analysing
the thoughts and
ideas of the people
can help in the
effective completion
of a research (Kupp,
Anderson &
Reckhenrich 2017).
Methods such as
interview and survey
in the form of
questionnaire can be
used to collect data
that relevant for the
research. For this
particular research
interview method can
be used so that the
opinions of the
people working at
Wayapa can be
analysed. This can be
used to make further
topic at hand can be
discussed. At the
same time, the
opinion of the leaders
of Wayapa can be
used to identify the
method that is
adopted so that the
institute can be made
as a successful
institute in the
country. At the same
time, broad answers
can be obtained from
interview questions
that help in
understanding the
mentality of the
people in a proper
manner. This is one
attribute that is
absent in the case of
survey questionnaire
method.
to withhold the truth
of information so that
reputation of the
institution can be
upheld. At the same
time, time may not
be provided to the
people conducting
the interview sighting
reasons of a busy
schedule. In this
regard, problems
may occur about
gaining a proper idea
of the research and
subsequently
applying it for the
welfare of finding
out the strategy
adopted by Wayapa.

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recommendations in
the research.
Table: Method selection
(Source: Created by author)
Discovery questions
1. Do you engage in any form of wellness (related physical or mental activity)?
Yes, I engage in natural walking. It means that I can help in relaxing my physical as
well as mental fatigue. I even perform a few activities while walking such as counting my
breath, enjoying the scenery of my path and by remaining in calm while walking. At the same
time, I undertake exercises in gym like training with weight, physical as well cardio. I even
undertake swimming.
2. Describe the types of wellness activities you engage in
I engage in nature walking where in I appreciate every detail about the beautiful
nature. I look around the neighbourhood and the activities in the area. This helps me to relax
myself and ensure that I remain stress free. I undertake this activity twice a day, once before
going to work and once after returning from it. During my holidays, I take nature walk at the
morning and at the afternoon.
3. Is there more than one activity?
Yes, I go to the gym to keep myself fit. I usually perform at the gym for an hour.
During the process, I take in weight lifting, physical exercises and cardio exercises. This is
mainly done so that I do not injury my muscles.

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Secondary research
Article 1: Lindgardt, Z. & Ayers, M., 2014. Driving growth with business model
innovation. BCG Perspective, The Boston Consulting Group.
This particular article helps in understanding the growth of business. The reason for
the choice of this particular article is that it helps in making a connection with the aim of
Wayapa. Wayapa aims to build its institute as the best in the business. Hence, it is necessary
that business model for innovation is applied so that it can maintain its position in the
business and at the same time continue its growth in the market.
Article 2: Panayotou, T., 2016. Economic growth and the environment. The environment
in anthropology, pp.140-148.
The second article appeals to the economic aspect of the business. This is mainly
because setting up a new institution or improving an old one requires the funding from the
economy of a country. In the case of Wayapa the institute aims to become the best yoga
institute in the world. Social media sites are used to reach the customers and this helps in
toning down the extra cost of promotion. Hence, the economy of the region can be improved
with the help of the institution.
Article 3: Penrose, E.T., 2017. Foreign Investment and the Growth of the Firm 1.
In International Business (pp. 33-48). Routledge.
The third article focuses on the importance of foreign investment and growth of a
firm. In the case of Wayapa, the goal of the institute is to establish itself in the global market.
Hence, the manner in which it can be done is focused in this article. The managers of Wayapa
can draw inspiration from the application of the theories.

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Primary discovery interviews
The analysis of the primary research show that exercises and natural walking can help
in keeping fit. It is important for every people to conduct a walking exercise so that they can
remain fit and ensure that they can contribute towards the successful development of
business. Walking around can help in relaxing the brain and ensure that the cardio remains
active and steady. At the same time, it also helps in admiring the scenic beauty of the
residential place. Training at a gym can help in performing activities that require physical
strength. The relation of the primary interview with that of the secondary interview is that a
clear mental condition can help in making decisions that pertain to the goal of an
organisation. The managers at Wayapa can remain focused on the objective and ensure that
rash decisions are not taken that may affect the growth of the institute.
Group Summary
1. Do you engage in any form of wellness (related physical or mental activity)?
2. Describe the types of wellness activities you engage in
3. Is there more than one activity?
Conclusion
Therefore, it can be concluded that in order to succeed in business it is important to
formulate strategies that ca help in its development. In the case of Wayapa, the goal is to be
the best institute that provides services in terms of yoga exercises. It is necessary that the
managers of Wayapa analyse the economic and marketing prospect of training the people to
make them capable of performing yoga lessons. Self-training and realisation is one of the best
methods that can be applied to remain fit. The adoption of exercises such as walking or being
at a gym can provide the necessary level of progress for attaining mental and physical fitness.

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It is also necessary to understand the manner in which strategies can be applied so that it can
help in the development of the institute.

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Bibliography
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Lindgardt, Z. & Ayers, M., 2014. Driving growth with business model innovation. BCG
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Panayotou, T., 2016. Economic growth and the environment. The environment in
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Penrose, E.T., 2017. Foreign Investment and the Growth of the Firm 1. In International
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