This essay delves into the significance of design thinking (DT) in the contemporary business world. It emphasizes DT's role in addressing market demands and fostering innovation, highlighting its importance for business survival and growth. The essay defines DT as a process where designers align development with client needs to gain a competitive advantage. It references experts and studies to underscore the value of DT in creative problem-solving, innovation, and the development of new products and services. The essay examines the benefits of DT, including its influence on undergraduate students, and its role in fostering an entrepreneurial mindset. It concludes by emphasizing the necessity of incorporating DT principles into business education and organizational strategies to achieve sustainable success and competitive advantage. The essay also references the work of several authors to support its arguments.
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