Empathy's Significance in Design Thinking: A Poster Project

This project involves designing an A2-sized poster to demonstrate visualization, summarization, prioritization, and synthesis skills within the context of design thinking. The poster addresses the question: 'What is Empathy and why is it so important for Design Thinking?' The project requires research using academic literature (minimum of three scholarly references), effective use of visualization techniques, and a clear, logical structure. The poster should define empathy, explain its significance in understanding user needs, and its place within the design thinking process. The aim is to create a self-explanatory and visually engaging communication tool that conveys complex messages effectively. The provided solution highlights the importance of empathy in design thinking, emphasizing its role in understanding customer needs, resolving user issues, and enhancing the customer base, with references to relevant academic sources.

“Design Thinking”
Where empathy fits
in the process of
design thinking ?
SOURCE: Parthasarathy,2018).
What is empathy?
Why it is important for design
thinking?
Helps designers to
keep aside their own
assumptions about
the other people
(Hamington, 2019).
It assist in
evaluating the needs
of the customers.
Resolves the real
user issues
(Johansson‐
Sköldberg,Woodilla
& Çetinkaya, 2013).
Empathy can be considered
Initial stage for starting any task
(Ben Mahmoud‐Jouini, Midler &
Silberzahn,2016).
It is a platform for the designers
to fulfill the needs of the
customers.
It boost the customer base.
•Personal opinion: It is
important for the
designers to focus on the
concept of empathy so
that customers can be
satisfied.
• Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design thinking: The concept in idea and enactment. Creativity and Innovation Management, 25(1), 38-57.
• Hamington, M. (2019). Integrating care ethics and design thinking. Journal of Business Ethics, 155(1), 91-103.
• Ben Mahmoud‐Jouini, S., Midler, C., & Silberzahn, P. (2016). Contributions of design thinking to project management in an innovation context. Project Management Journal, 47(2), 144-156.
• Bennett, C., & Rosner, D. K. (2018). The Promise of Empathy: Design, Disability, and Knowing the Other. In Proceedings of the 2018 CHI conference on human factors in computing systems, 89-94.
• Johansson‐Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: past, present and possible futures. Creativity and innovation management, 22(2), 121-146.
• Parthasarathy,V. (2018). Design Thinking Model. Retrieved from: https://elearningindustry.com/custom-elearning-solutions-using-design-thinking-create-better

• Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design
thinking: The concept in idea and enactment. Creativity and
Innovation Management, 25(1), 38-57.
• Hamington, M. (2019). Integrating care ethics and design
thinking. Journal of Business Ethics, 155(1), 91-103.
• Ben Mahmoud‐Jouini, S., Midler, C., & Silberzahn, P. (2016).
Contributions of design thinking to project management in an
innovation context. Project Management Journal, 47(2),
144-156.
• Bennett, C., & Rosner, D. K. (2018). The Promise of Empathy:
Design, Disability, and Knowing the Other. In Proceedings of
the 2018 CHI conference on human factors in computing
systems, 89-94.
• Johansson‐Sköldberg, U., Woodilla, J., & Çetinkaya, M.
(2013). Design thinking: past, present and possible
futures. Creativity and innovation management, 22(2), 121-
146.
• Parthasarathy,V. (2018). Design Thinking Model. Retrieved
from:
https://elearningindustry.com/custom-elearning-solutions-using-d
esign-thinking-create-better