Design Thinking for Managers: Analyzing Online Food Delivery Problems

This report delves into the application of design thinking for managers to address various problems associated with online food delivery services. It explores the utilization of different design thinking tools, including visualization, journey mapping, value chain analysis, extreme user identification, empathy mapping, mind mapping, brainstorming, concept development, assumption testing, prototyping, customer co-creation, and learning launch. The report provides a detailed analysis of each tool, explaining its purpose and how it can be applied to solve specific challenges in the online food delivery process, such as complicated navigation, accessibility issues, and timeliness concerns. By implementing these design thinking methodologies, managers can enhance customer experience, streamline operations, and drive innovation within the online food delivery industry. The report also references relevant literature to support the application of these tools and provide a theoretical foundation for the proposed solutions.