Design Thinking: Tools, Challenges, and Implementation Strategies

This presentation provides an in-depth analysis of design thinking, focusing on its role in addressing business challenges and fostering innovation. It begins with an introduction to design thinking, emphasizing its importance in a dynamic business environment and its ability to solve issues such as building empathy among staff. The presentation then delves into the challenges of implementing design thinking, including lack of knowledge, resource constraints, negative attitudes, and communication issues. It explores how design thinking tools such as visualization, journey mapping, value chain analysis, mind mapping, concept development, assumption testing, rapid prototyping, customer co-creation, learning launches, and storytelling can be used to overcome these challenges and promote employee commitment. Furthermore, the presentation highlights the benefits of design thinking, such as strengthening business value and enhancing competitive advantage. The presentation concludes with a discussion on the ways of implementing design thinking, emphasizing the identification of issues, employee training, and the creation of a learning culture within the workplace. The presentation is supported by a comprehensive reference list, demonstrating a strong foundation in academic research.

DESIGN THINKING

Introduction
• Innovation is the key of coping up with the
uncertain business environment.
• Design thinking supports in solving any impending
business related issue in a timely manner.
• Creativity is the critical factor to integrate new
ideas in business.
• This presentation will highlight in-depth discussion
regarding design thinking and its role in solving
issues such as building empathy among the staffs.

CHALLENGES TO IMPLEMENT DESIGN
THINKING PROCESS
• Lack of knowledge among the staffs
• Not having ample organizational resources
• Negative attitude among the staffs
• Improper linguistic skill.

Role of design thinking in mitigating
critical issues
• Stimulating empathy among the employees is highly
significant factor for adapting changing business
environment.
• However, this is quite challenging for the managers to build
empathy due to the negative attitude among the employees.
• Design thinking is the systematic method, which support in
making the staffs much more inclined towards responsibilities.
• Being the human-centered approach, design thinking can
serve the companies with the ability to explore requirements
of the staffs and work accordingly to build commitment
among them(Cook 2016).

DESIGN THINKING TOOLS AND
TECHNIQUES
• There are multiple tools of design thinking which
are as follows:
• Visualization- This is the mode of analyzing the
basis of changing the structure of business and
improving the productivity among the human
resources.
• Journey mapping- This tool help in initiating in-
depth research regarding the areas, where the
change needs to be carried out.
• Value chain analysis- This is the method of
interacting with the stakeholders and maintain
healthy communication with them (Frow et al., 2015)

DESIGN THINKING TOOLS AND
TECHNIQUES- CONTD.
• Mind mapping-With the help of this tool, new business related ideas can be presented in a timely and cost
effective manner. Idea generation, visualization, formulation of structure are some of the integral part of mind
mapping. Through this tool, a customer-centric approach can be initiated which is the key factor of empathy.
• Concept development- This tool helps in building the hypothesis, which is very much needed for identifying
potential opportunities. With the assistance of this tool, the employees can be encouraged to build new and
usefulness ideas.
• Assumption testing- This tool helps in assuming the accountability of the new idea in the business context (Liu
et al., 2017). The HR department of business organizations must deploy the principles of assumption testing for
generating positive experience among the employees.

Design thinking tool- contd.
• Rapid prototyping- This tool deals with the making the new ideas appealing to that of customers and business
partners. Through this tool, comprehensive business plan can be developed for understanding what, the people
are thinking about. Testing prototyping is also an important factor for assessing the durability of the business
plan.
• Customer co-creation- This is the mode of maintaining healthy relationship with the customers by keeping them
informed regarding the upcoming products or services. This is rather an economic approached which needs to be
implemented in firms in strengthening the value of business.
• Learning launches- This is too the mode of assuming the accountability of new ideas.
• Storytelling- Implementation of new technique takes place through this technique (Anderson, Potočnik & Zhou,
2014).

BENEFITS OF DESIGN THINKING
• Design thinking supports in strengthening the
value of business which is the key of attuning
competitive advantage.
• With the assistance of visualization technique,
the mode of assessing the need of restructuring
becomes very easy.
• Through the technique of mind mapping, multiple
process of integrating new ideas in the business
process (Ali Taha, Sirkova, & Ferencova, 2016).

USEFULNESS OF DESIGN THINKING
• Design thinking is the critical way of think about the business process in an
innovative way.
• The technique of rapid prototyping has supported in making the new idea
accountable among the business partners which can help in generating satisfaction
among them.
• Customer co-creation is also a major method, through which healthy relationship
with the customers is also being maintained.

WAYS OF IMPLEMENTING DESIGN
THINKING
• Initially, the issue has been identified. The
need of implementing design thinking
process has also been assessed at the initial
phase.
• Business plan has been executed in order to
train the employees and thereby improve the
competency on design thinking among them.
• A culture of learning has been creates at the
workplace.

CONCLUSION
• Design thinking plays a significant role in
integrating creativity in business process.
• This helps in gaining a firm position in the
market.
• Designing is the most innovative way, through
which the technique of improving mental
connectivity among the staffs can be initiated
in a timely and cost effective manner.

REFERENCE LIST
• Ali Taha, V., Sirkova, M. & Ferencova, M., (2016). The impact of organizational culture on creativity and
innovation. Polish Journal of Management Studies, 14 (2), 89-110
• Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and creativity in organizations: A state-of-the-
science review, prospective commentary, and guiding framework. Journal of management, 40(5), 1297-1333.
• Cook, P.J., (2016). Leading innovation, creativity and enterprise. Industrial and Commercial Training, 48(6),
pp.294-299.
• Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015). Managing co‐creation design: A strategic approach
to innovation. British Journal of Management, 26(3), 463-483.
• Liu, D., Gong, Y., Zhou, J., & Huang, J. C. (2017). Human resource systems, employee creativity, and firm
innovation: The moderating role of firm ownership. Academy of Management Journal, 60(3), 1164-1188.