Poster Design Project: Showcasing Innovation and Design Thinking Ideas

This practical assignment involves creating a poster that effectively communicates concepts related to innovation and design thinking. The assignment brief outlines the key elements of a successful poster, including a clear message, well-defined sections, effective visual design, and appropriate references. It emphasizes the importance of using a design mindset to develop innovative ideas and outlines a 7-phase design thinking process. The solution provides a bibliography and explains the core concepts of innovation and design thinking, including empathy, problem definition, ideation, prototyping, and testing. It also highlights crucial elements of design thinking such as goals, teamwork, understanding, strategizing, improving, preparing and execution. Desklib provides students access to this assignment and other study resources.

Bibliography
Berry, F. S., & Berry, W. D. (2018). Innovation and
Diusion Models in Policy Research. In Theories of
the policy process(pp. 263-308). Routledge
Christensen, C. M., Raynor, M. E., & McDonald, R.
(2015). What is disruptive innovation. Harvard
Business Review, 93(12), 44-53
Drucker, P. (2014). Innovation and
entrepreneurship. Routledge.
Filatro, A., Cavalcanti, C. C., & Muckenberger, E.
(2017). Design Thinking and Online Education.
Nobeoka, K., & Kimura, M. (2016, September). Art
thinking beyond design thinking Mazda design: Car
as art. In Management of Engineering and
Technology (PICMET), 2016 Portland International
Conference on (pp. 2499-2514). IEEE
'Design mindset' in the context of innovation
Five crucial elements of
design thinking
Meaning of Design
Thinking
A useful thought process to
develop ideas that can help in
the progress of various
organisations and human
beings. It sheds light on the type
of creativity that a person can
possess (Drucker, 2014)
Concept of Innovation
Innovation is the process of
creating new things that
can be effective for
explaining new ideas. The
innovation process provides
organisations with a
competitive advantage in
the business market (Berry
& Berry, 2018)
7 Phase design thinking process
Emphatise: Develop a deep understanding of the
challenge
Define: Articulate the problem that is needed to be
solvd (Filatro, Cavalcanti & Muckenberger, 2017).
Ideate: Brainstorm the potential solutions that exist at
the same time select and develop the solutions
Prototype: Design a test subject to identify the
response it gains from the target audience
Test: Engage in innovation processso that the design
can be improved on a continuous basis (Nobeoka &
Kimura, 2016)
Spark: Denotes goals and ideas
Team: Mindset and emotional intelligence
Understanding: Estimates goal and vision
Strategise: Brainstorming
Improve: Feedback and training
Prepare: Clarify and create
Execute: Lead by example