University Design Thinking in Innovation Poster for MGMT20140

This assignment is a poster designed to address the question of what a 'design mindset' is within the context of innovation. The poster, created for the MGMT20140 course, demonstrates an understanding of design thinking by visually displaying research findings from academic and practitioner literature. It highlights the importance of a design mindset, open and collaborative thinking, and the use of cross-cultural and disciplinary teams. The poster emphasizes the need for clear communication, logical structure, and aesthetic appeal. The references include sources from design thinking experts, defining the process and its application in business transformation. The aim of the poster is to concisely convey complex messages while being visually engaging, using structure, graphics, and text effectively. The poster provides a comprehensive overview of the key components of design thinking and its role in driving innovation.

““DESIGN THINKING IN CONTEXT OF INNOVATION”DESIGN THINKING IN CONTEXT OF INNOVATION”
Design Thinking
Design thinking is a technical
method that offer solutions-
based method to solve various
problems. (Beckman & Barry,
2007).
Design mindset in Innovation
Process
The concept of design mindset became
very popular as it reduces the risks and
uncertainty of innovation by involving
users and customers via a series of
patterns to learn, examine and refine the
concepts (Dam & Siang, 2009).
Innovation is everywhere at
the moment. It is the
development new products
and services to meet
customers’ needs.
Businesses has opportunities
to use design thinking in
innovation process (Brown
& Wyatt, 2010).
.
Process of Design Thinking
Design
Mindset
Design mindset
develops a open
mindset and
collaborative
mindset that is a
good balance of
both imagination
and logics to
develop
innovative
solutions.
Team
Team should have
such a composition in
which people uses
Cross-cultural and
disciplinary and
innovative ideas
(Razzouk & Shute,
2012).
Environment
Develop an
business
environment that
involves such
thinking patterns,
knowledge of
things that assist to
innovate
(Lockwood,
2010).
.
Business
transformation
References:
Dam, R. & Siang, T. (2018). Design Thinking: New Innovative Thinking for New Problems. Retrieved
from: https://www.interaction-design.org/literature/article/design-thinking-new-innovative-thinking-for-
new-problems
Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-
43.
Razzouk, R., & Shute, V. (2012). What is design thinking and why is it important?. Review of
Educational Research, 82(3), 330-348.
“We can’t Solve
problems by using the
same kind of thinking
which we used to create
them.” (Dam & Siang,
2018)
-Albert
Einstein