MGMT20140 - Designer's Mindset During Innovation: Design Thinking

This poster explores the designer's mindset during innovation, focusing on incorporating customer preferences, marketing objectives, and available technology. It emphasizes using customer feedback from social media and considering governmental attitudes towards innovation. The poster references academic sources to support its analysis of how innovators balance customer needs with technological feasibility, leveraging brand power and adapting to market dynamics. Access more solved assignments and past papers on Desklib.

Designers mindset during innovation
Introduction
According to the theory of
innovation, innovation can be
defined as the process of
conception of a process, idea
or object that is considered
new (Berry & Berry,. 2018).
The mindset of the designer
while innovation is occupied
by several mindsets.
References
Methods
Secondary methods
research
Analysis
Berry, F. S., & Berry, W. D. (2018). Innovation and Diusion Models in Policy Research.
In Theories of the policy process(pp. 263-308). Routledge.
Chang, W. & Taylor, S.A., 2016. The effectiveness of customer participation in new product
development: A meta-analysis. Journal of Marketing, 80(1), pp.47-64.
Norman, D.A. & Verganti, R., 2014. Incremental and radical innovation: Design research vs.
technology annd meaning change. Design issues, 30(1), pp.78-96.
Wang, C.L. & Rafiq, M., 2014. Ambidextrous Organizational Culture, Contextual
Ambidexterity and New Product Innovation: A Comparative Study of UK and C hinese
High‐tech Firms. British Journal of management, 25(1), pp.58-76.
Witell, L., Anderson, L., Brodie, R.J., Colurcio, M., Edvardsson, B., Kristensson, P., Lervik-
Conclusion
Innovation leads of
conception of new ideas
which drives new
production development
and entrepreneurial
ventures
The designer’s mindset during innovation take into account various factors
like preferences of customers, the marketing objectives of the company and
technology available. The innovators today take into account the needs of
the customers and the attributes which they can incorporate in their
products in order to create maximum value to them. The innovators then
take account the technological options which are available and then form
strategies to choose the most viable technological method they would use to
make the products (Berry & Berry 2018). Social media applications have
gained importance in the field of marketing. The innovators take into
account these feedbacks of customers while designing products which are
new or while bringing about innovation in existing products. They also use
the brand power of the companies to attract superior team of scientist and to
get access to materials required for the innovation (Norman &Verganti,
2014). For example, multinational companies use social media pages like
Facebook and Twitter to communicate with customers, one of their most
important stakeholder groups. The customers give feedback regarding the
products to these companies and their expectations from. The innovators
can use these feedbacks to design products. Again, the next factor which
innovators tale into account while bringing about innovations is attitude of
the government (Lervik-Olsen, Sebastiani & Wallin Andreassen, 2015). The
countries in which governments are open, innovators are encouraged to
bring about more innovation compared to that of a less liberal nation.
New
Ideas