Design Thinking and Innovation Report: University Name, Semester X

This report delves into the concept of design thinking and its significance in fostering innovation. It highlights the process of design thinking, emphasizing its role in problem-solving and customer-centric approaches. The report discusses the benefits of design thinking, such as minimizing risks and meeting customer needs. It also touches on the importance of collaborative efforts and experimental approaches in the design process. Moreover, the report examines the use of design thinking in various contexts, including its potential for creating new products and services. The assignment also includes information about poster design, including its purpose, design, and how it is used to display complex ideas. The report also provides references to support its claims, offering a comprehensive overview of design thinking and its application in the innovation process.

“Design Thinking in Context to Innovation”
Design Thinking is
related with a process of
thinking in which the
focus is given on
empowering thinkers to
offer innovative and new
ideas (Liedtka, 2015).
 Process
of Design
Innovatio
n
• Identifying the
problem
• Continues till final
solution is
evaluated
• In this critical
thinking is
important
• It is created with
ideas and thinking
(Plattner, Meinel &
 Design
thinking
in
Innovation
• It has been evaluated
that in the process of
innovation, design
mindset is one of the
famous factor that
minimizes risk and
insecurity in
innovation. Through
this the wants of the
customers is satisfied
Principles of design thinking
•User centric
•Team efforts
•Experimental (Brown & Green 2015).
References
•Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias
reduction. Journal of Product Innovation Management, 32(6), 925-938.
•Liedtka, J. (2014). Innovative ways companies are using design thinking. Strategy & Leadership, 42(2), 40-45.
•Brown, A. H., & Green, T. D. (2015). The essentials of instructional design: Connecting fundamental principles with
process and practice. Routledge.
•Plattner, H., Meinel, C., & Leifer, L. (Eds.). (2015). Design thinking research: Making design thinking foundational.
Springer.
•Bitner, M. J., Patrıcio, L., Fisk, R. P., & Gustafsson, A. (2015). Journal of service research special issue on service
design and innovation: developing new forms of value cocreation through service. Journal of Service Research, 18(1),
3.
Design thinking used in
companies
Companies are giving focus on
design thinking as it is also
considered as social innovation
tool that helps to enhances
profits (Liedtka, 2014).