Analyzing Design Thinking for Innovation: Principles and Uses

This report provides an overview of design thinking as a problem-solving method used by designers, emphasizing its focus on logic, imagination, intuition, and systematic reasoning. It outlines the design thinking process in innovation, which includes identifying the problem, observing it, finding solutions and ideas based on analysis, testing new ideas, and implementing them. The core principles of empathy, creativity, and efficiency are highlighted. The report references various studies that discuss design thinking's role in satisfying customer needs through design innovation and its application by companies to build strong customer relationships. It mentions emotional, experiential, process, and functional innovation as key components in creating brand relationships through design thinking.

“DESIGN THINKING IN
INNOVATION”
Design thinking is the method of
solving problem which is used by the
designers for the clients. Its focuses on
the logic, imagination, intuition and
systematic reasoning (Liedtka,
Salzman, & Azer, 2017).
Process of design thinking inProcess of design thinking in
innovationinnovation
Identify the problem.Identify the problem.
Observe the problem.Observe the problem.
As per the analysis, findAs per the analysis, find
the solution and idea.the solution and idea.
Testing the new ideas.Testing the new ideas.
Implement theImplement the
ideaidea(Callahan, 2018)..
Uses
Design thinking innovation uses by the
companies to make the good relationship
with the customer. Emotional innovation,
experience innovation, process innovation
and functional innovation help to make the
brand relationship by combing iwith the
design thinking (Frow, Nenonen, Payne, &
Storbacka, 2015).
References
Liedtka, J., Salzman, R., & Azer, D. (2017). Design thinking for the
greater good: innovation in the social sector. US: Columbia University
Press.
Callahan, E. (2018). Cross-Cultural Empathy: Learning About Diverse
Users in Design Thinking Process. In International Conference on
Human-Computer Interaction. New york: Springer, 236- 240.
Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015). Managing co‐
creation design: A strategic approach to innovation. British Journal of
Management, 26(3), 463-483.
Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design thinking:
The concept in idea and enactment. Creativity and Innovation
Management, 25(1), 38-57.
Glen, R., Suciu, C., & Baughn, C. (2014). The need for design thinking in
business schools. Academy of Management Learning &
Education, 13(4), 653-667.
Design thinking helps to satisfy the customer needs
by focusing on the design innovation (Carlgren,
Rauth, & Elmquist, 2016).
Principles
•Empathy
•Creativity
•Efficiency (Glen, Suciu, &
Baughn, 2014).