Design Thinking for Managers: A Comprehensive Overview

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Design
Thinking for
Managers
Design thinking is a
approach that was used
traditionally by the mangers
for the development of the
products as well as services
that are compelling that is
basically resonating with the
consumers, help in building
loyalty for the brand as well
as consistently generating
financial rewards.
All the alternatives
of the future are
visualized through
design thinking that
allows early
feedbacks as well as
suggestions from the
stakeholders.
Unintended
consequenc
es reduced
Help the
companies in
evolving
thoughtfully
blending
change as well
as continuity
Inherent
ly
Interdisc
iplinary
EMPATHY
INTERATION
INVENTION
efficiency
Tolls as well as procedures
that are disciplined
empathy
Reframing of the main
problem
efficacy
Executing, testing,
prototyping
creativity
Complexity
synthesizing
Visualizing solutions
References
 Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias
reduction. Journal of Product Innovation Management, 32(6), 925-938.
 Johansson Sköldberg, U., Woodilla, J., & Çetinkaya, M. (2013). Design thinking: past, present and possible‐
futures. Creativity and innovation management, 22(2), 121-146.
 Gobble, M. M. (2014). Design thinking. Research-Technology Management, 57(3), 59-62.
 Liedtka, J., King, A., & Bennett, K. (2013). Solving problems with design thinking: Ten stories of what works.
Columbia University Press.
 Randall, R., & Liedtka, J. (2014). Innovative ways companies are using design thinking. Strategy &
Leadership.
What
Is?
What
works?
What
If?
D =
Strategy
Services
System
d =
Industrial
Design
Graphic
Design
Planning
Service
Design
UX Design Architect
ure