Application of Design Thinking: Methodologies Used by KPMG Firm

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Added on 2024/07/01

AI Summary

This essay provides an overview of design thinking methodologies and their application within KPMG, an accounting and auditing firm. It highlights how KPMG utilizes design thinking to address business issues and generate innovative solutions through brainstorming, testing, and analysis. The design thinking structure, particularly the knowledge funnel, is used to connect validity and reliability for effective innovation implementation. The essay also touches upon the development of innovative ideas by identifying and analyzing issues, developing decision criteria, and providing solutions. Desklib offers a platform to access similar solved assignments and study resources for students.

INTRODUCTION
• Design thinking is being termed as the method
used for creative and practical resolution of issues
by making use of strategies designers at the time
of designing process.
•It is being developed as the approach to solve
problems outside professional practice of design
and is used by the different organisations in
Australia.
•KPMG is one of the company in Australia which is
making use of design thinking to solve different
issues.
DESIGN
THINKING
DESIGN THINKING IN KPMG
•KPMG is the accounting and auditing firm
which makes offering of advise on tax,
audit, enterprise solution and innovation.
•The company is making use of design
thinking to overcome issues and sets out
the real business issues and make use of
creative approach of business to generate
solutions.
• For the proper design thinking
knowledge funnel is being used that
makes description of connection among
validity and reliability. It helps to make
implementation innovation is a effective
manner.
DESIGN THINKING STRUCTURE
DESIGN METHODOLOGIES
INNOVATIVE IDEAS BY DESIGN
THINKING
•Methodology of design is being used o
develop system or method in distinct
situation to find solution.
•It utilise brainstorming technique fro
innovative and collaborative ideas.
•Testing and analysis are being used
here in this method.
• Development of innovative ideas can
be done by identifying and analysing
issues, developing criteria of decision
and giving solution.
•Kolko, J.(2015). Design thinking comes of age.
•Vianna, M.(2012). Design thinking: inovação em
negócios. Design Thinking.
•Meinel, C. and Leifer, L.,(2012). Design thinking
research. In Design thinking research (pp. 1-11).
Springer, Berlin, Heidelberg.
•Melles, G., Howard, Z. and Thompson-Whiteside,
S. (2012). Teaching design thinking: Expanding
horizons in design education. Procedia-Social and
Behavioral Sciences, 31, pp.162-166.
REFERENCES