MGMT20140: Design Thinking - Innovation and Problem Solving

This assignment solution focuses on design thinking as a creative approach to problem-solving, emphasizing its flexibility and support for innovation in gaining a competitive advantage. It analyzes consumers and technological implementations, assisting in business success through an innovative mindset. The shift from engineering-driven to design-driven solutions is highlighted, with design thinking reducing risks and insecurity in innovation processes. Several academic sources are cited to support the claims regarding the benefits and applications of design thinking in contemporary business environments. Desklib provides students access to similar solved assignments and resources.

What is Design
Thinking?
The priority of innovation has changed the
era from engineering driven solution to
design driven. With the association to
innovation process, design mindset is
becoming popular which reduces the
associated risks and insecurity in innovation
(Carlgren, Rauth, & Elmquist, 2016).
By analyzing:
•Consumers and their demands
•Technological implementations
•Assists in business success
Design mind set develops the innovative
mindset to grow There will be new
opportunities when the people who utilize
different tools and methods to carry out
successful business operations (Landoni et
al., 2016).
It aims at generating innovative solutions
(Montgomery, 2017).
Benefits to
entrepreneurs
Brenner, W., & Uebernickel, F. (2016). Design Thinking for Innovation. Research and Practice.
Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design thinking: The concept in idea and enactment. Creativity and Innovation Management, 25(1), 38-57.
Montgomery, D. C. (2017). Design and analysis of experiments. US: John wiley & sons.
Landoni, P., Dell'Era, C., Ferraloro, G., Peradotto, M., Karlsson, H., & Verganti, R. (2016). Design contribution to the competitive performance of SMEs: The role of design innovation
capabilities. Creativity and Innovation Management, 25(4), 484-499.
Norman, D.A. and Verganti, R., (2014). Incremental and radical innovation: Design research vs. technology and meaning change. Design issues, 30(1), 78-96.
Design thinking solves the problem creatively.
The aspect of solving problem through design
thinking has become popular (Norman, &
Verganti, 2014). The major difference in
design thinking and other ways of solving is
how flexible is the solution to support
innovation. It offers and assists to design
thinking by giving ideas to gain competitive
advantage (Brenner, & Uebernickel, 2016).
What is
involve
d ?