MGMT20140 Design Thinking: Innovation Poster Assessment, 2018

This document presents a student-created poster focused on design thinking and its application to innovation. The poster likely covers key concepts of the design mindset, emphasizing human-centric innovation and the importance of understanding consumer needs. It references academic sources to support its claims, highlighting the role of design thinking in problem-solving and creating value in competitive markets. The poster aims to visually communicate a clear and concise message about the relationship between design thinking and innovation, suitable for an assessment in a business or management course. Desklib provides similar resources for students.

“Design mind set in context to
Innovation”
Design minset in
innovation
Design thinking assist
innovators to attain
clarity to evaluate
feasibility and desirable
ideas. It also helps in
supporting new
meanings so it is
considered as an
approach related to
problem solving
(Carlgren, Rauth &
Elmquist, 2016).
Design mindset
Design mindset focuses
on human centric
innovation and it starts
with creating proper
understanding of the
consumers (Price &
Wrigley, 2016).
There is a relationship between innovation and design
mindset . It has been analyzed that process model focuses
on attaining one goal (Mintrom & Luetjens, 2016). It create
consumer centered business that emphasizes on the needs of
the customers which involve value in competitive markets
(Drucker, 2014).
References
•Mintrom, M., & Luetjens, J. (2016). Design thinking in
policymaking processes: Opportunities and
challenges. Australian Journal of Public Administration, 75(3),
391-402.
•Drucker, P. (2014). Innovation and entrepreneurship.
Routledge.
•Carlgren, L., Rauth, I., & Elmquist, M. (2016). Framing design
thinking: The concept in idea and enactment. Creativity and
Innovation Management, 25(1), 38-57.
•Price, R., & Wrigley, C. (2016). Design and a deep customer
insight approach to innovation. Journal of International
Consumer Marketing, 28(2), 92-105.
•Zheng, D. L. (2018). Design thinking is
ambidextrous. Management Decision, 56(4), 736-756.
Design mindset
why?
•Solve problems
•It is considered as
a solution focused
(Zheng, 2018).