MGMT20140 Term 2 2018: Design Thinking and Innovation Assessment

This report delves into design thinking as a strategy for innovation, emphasizing the cultivation of a design mindset. It highlights design thinking's human-centric approach to problem-solving and innovation. The core processes of design thinking are outlined, including empathizing with the audience, defining needs, ideating creative solutions, prototyping representations of ideas, and testing with the original user group for feedback. Academic sources are referenced to support the discussion, reinforcing the importance of research in understanding and applying design thinking principles for effective innovation and value creation.

Design Thinking
References:
Carroll, M., Goldman, S., Britos, L., Koh, J., Royalty, A., & Hornstein, M. (2010). Destination, imagination and the fires within: Design thinking in a middle school classroom. International Journal of Art & Design Education, 29(1), 37-
53.
Piening, E. P., & Salge, T. O. (2015). Understanding the antecedents, contingencies, and performance implications of process innovation: A dynamic capabilities perspective. Journal of Product Innovation Management, 32(1), 80-97.
Martins, L. L., Rindova, V. P., & Greenbaum, B. E. (2015). Unlocking the hidden value of concepts: a cognitive approach to business model innovation. Strategic Entrepreneurship Journal, 9(1), 99-117.
Nielsen, S. L., & Stovang, P. (2015). DesUni: university entrepreneurship education through design thinking. Education+ Training, 57(8/9), 977-991.
Kurucz, E. C., Colbert, B. A., Luedeke-Freund, F., Upward, A., & Willard, B. (2017). Relational leadership for strategic sustainability: practices and capabilities to advance the design and assessment of sustainable business
models. Journal of cleaner production, 140, 189-204..
Design Mindset?
“Design
Mindset refers
to the ability of
representing
and developing
the work and
task processes
for some
intended or
desired
outcomes.”
“Innovation
is the
processes of
altering and
creating way
more
effective
ideas,
products
and
processes.”
The process of design
thinking
1. Empathize- Learning who the
audiences are.
2. Define- Making a view-point based on
the necessities of the users.
3. Ideate- Forming creative solutions
4. Prototype- Building representation of
several ideas
5. Test- Returning to original user group
and testing all the ideas for the
process of feedback
Design mind-set
in context to
innovation
It is a strategy for
innovation and
creation. Design
thinking encourages a
design mind-set. I also
enables human
centric approach to
innovate or rephrase
the problem as well as
its solution. Along with
processes and tools,
design thinking is also
about the people. It is
about the one a
company wants to
create value with and
for.