MGMT20140 - Understanding Design Mindset and Innovation Processes
VerifiedAdded on 2023/06/10
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Report
AI Summary
This report provides an overview of the design mindset and its significant relationship with innovation, detailing the design process and design thinking methodologies. It emphasizes how applying design processes enhances innovation rates, covering aspects such as empathizing with the audience, problem framing, and the integration of design thinking through prototyping and testing for viability, desirability, and feasibility. The report highlights the importance of design thinking as a vital tool for innovativeness, elaborating on the design process and design thinking integration, referencing various academic sources to support its claims. It concludes by stressing the need for continuous innovation within the design thinking process to avoid stagnation, differentiating between creativity and innovativeness through action.