MGMT20140 Design Thinking for Managers: Excessive Plastic Use

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MGMT20140:DESIGN THINKING FOR
MANAGERS (EXCESSIVE USAGE OF
PLASTIC, MAJOR THREAT TO
ENVIRONMENT)

DESIGN THINKING
• Design thinking is the
iterative process in which the
consideration is made to
understand the different
assumptions related to the
challenges, users, and
redefining the problems so
that alternative strategies
and various solutions can be
identified.
• it consist of numerous tools
and techniques which help in
solving the complex
problems.

PROBLEM STATEMENT
•Plastic usage in the excessive amount is negatively affecting
the environment.
•Not only humans, but also animals and sea birds are affecting
due to this
•Around 6.9 million of the bags made of plastic are used by the
Australian citizens alone.

VISUALIZATION
Visualization refers to the technique that
is used for creating the images, charts,
diagrams, or animations
Tool helps in presenting the graphical
data of the plastic
Huge amount of the plastic data can be
visualized easily through this technique

MIND MAPPING
• It is the graphical
way of representing
the concepts and
ideas
1
• The structured
information can be
gathered through
this about the
plastic.
2
• Better analysis can
be made through
this tool3

JOURNEY MAPPING
Major threats to
environmentProblem
inquiry
Recycling of
plastic should be
made
Availabl
e
solutions
The cost for
disposable will
be slightly high
then plastic cups
Incurred
cost
• Toxic chemicals
affect the human
health and is found
in blood and tissues
Effect
on
huma
n
health
Recycling process is
being utilized and
plastic roads can also
be developed
Efforts of
agencies of
waste
management
Banning of plastic
bag usage .
Steps by
governme
nt of
Australia
• The complete
process with regard to
the customers is
traced through the
journey mapping
• This process was
used for determining
the process of
reducing the plastic
use.
• various solutions has
been identified
through this.

EMPATHY MAP
• Through this deep insight
can be made for the plastic
use and its impact on the
environment.
• used for collaborating the
visualization for the
particular user
•It is used for data gathering
about the plastic issues and
problems
Says:
Plastic usage
is increasing
the threat to
the
environment
Thinks:
People think
recycling is
the only
solution for
this
Do’s:
Australian
government
should
develop strict
rules
Feels:
This problem is
becoming as
the great issue
in the society
User

BRAINSTORMING
•It is used for generating the
ideas for designing the
solutions to the problem of
plastic
•In this the whole group
member participated and
provide with the alternate
solutions and after that the
best solutions is selected and
implemented

CUSTOMER CO CREATION
TECHNIQUE
•The connection can be made with the users and
after conducting the research of environment it was
found that there are many areas that are being
impacted by the plastic
• contribution from society and human beings are
needed for this purpose
•Collaboratively the group members get assistance
in solving the problem

VALUE CHAIN ANALYSIS
Resources
required
• Labor support
• Monetary
support
Estimated
time
• Depends on the
authorities
planning and
implementing
Legal
permission
• Government
support
• Permission to
make the
plastic roads

INNOVATIVE SOLUTION
Building of plastic
roads
Turning of
plastic waste
to energy
coating with
biopolymers
and silicate can
be used in food
packaging
reinvent the plastic
packaging

CONCLUSION
• Design thinking can be said to be the iterative
process
• Helps in understanding the problem redefinition,
creation of the innovative solution
• Many innovative solutions can be provided through
the design thinking tools application
• Visualization technique can be considered to the best
technique