Design Thinking for Managers - Individual Poster Project

This project is a Design Thinking poster, which explores the core concept of Empathy within the Design Thinking process. The poster defines Empathy and its importance in understanding user needs. It emphasizes the role of Empathy in transitioning from designing products and services to designing experiences. The poster highlights key empathy-building methods and references academic sources. The assignment brief outlines the requirements for the poster, including demonstrating an understanding of Design Thinking, synthesis and summarization skills, effective use of visualization techniques, and proper referencing. The brief provides assessment criteria and examples of good poster design, emphasizing clear messaging, logical structure, and effective use of visuals. The project aims to showcase the application of Design Thinking principles and effective communication strategies in a visual format. The assignment also highlights the importance of using academic sources and referencing them correctly.

Design Thinking….. An Innovative Concept
First Step of Design
Thinking
It Helps understand
Client Feelings
References
Design
Thinking
Empathy
Define
Ideate
Prototype
Test
With the help of empathy, we are able to feel the pain areas of others and understand
them by being in their shoes virtually. It is a basically an information gathering phase.
Empathy Helps to understand in
depth user needs by making no
assumptions
Design thinking has transitioned
from only designing products &
Services to designing experiences.
This is where Empathy comes into
picture
E
M
P
A
T
H
Y
Design Thinking is an innovative methodology and a solution
based approach to solve the problems and know about
customer’s needs
What is
Empathy?
Empathy is an art to understand the feelings and thoughts of others without
those being communicated in an explicit manner.
Feel From Heart
I Me
We
Importance
of
Empathy
Foundation of
Design Thinking
oiliveria, I. (2018). What blocks our empathy in the design thinking process? Retrieved April 7, 2019, from blog.prototypr.io:
https://blog.prototypr.io/what-blocks-our-empathy-in-the-design-thinking-process-a09766198308
stevens, E. (2018). What Is Empathy In Design Thinking? A Comprehensive Guide To Building Empathy For Your Users. Retrieved April 7, 2019, from
careerfoundry.com: https://careerfoundry.com/en/blog/ux-design/what-is-empathy-in-design-thinking/#4-key-empathy-building-methods
Devecchi, A., & Guerrini, L. (2017, Septmeber). Empathy and Design. A new perspective. The Design Journal , S4357-S4364.
F, I., & V, K. (2008). Empathy and emotional intelligence: What is it really abou. International Journal of Caring Sciences, , 1 (3), 118–123.
Gestwicki, P., & McNely, B. (2014). A case study of a five-step design thinking process. Retrieved April 2, 2019, from
https://pdfs.semanticscholar.org/868d/5c08904213b44e0b52af9117e7e27f2d2c1b.pdf