MGMT20140: Reflective Journal on Design Thinking & Innovation

This document presents a student's reflective journal entries from the MGMT20140 module, focusing on design thinking and its practical applications, particularly in blogging. The journal covers various aspects of design thinking, including its fundamentals, dynamics, theories, and models. It also addresses problem-solving in blogging, practical experiences, understanding value chains and networks, traits of research approaches, and different types of prototypes. Each entry reflects on the student's thoughts and feelings during and after specific activities, linking them to relevant academic theories and discussing further development in the context of design thinking and innovation. The journal showcases a comprehensive exploration of design thinking concepts and their relevance to creative and innovative practices.

Running head: Design It
Design It
Name of the student
University name
Authors note

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MGMT20140: Simple Reflective Template Template number: Week 1
Name and student ID:
Activity/experience Description:
Learn the fundamentals of Blog designing
Date of the
activity/experience:
Thoughts and Feelings DURING the activity:
Before going to attend the blog designing session, I thought that it was very easy to start blogging.
However, in course of the study I came to know about different aspects of blog designing and
approaches. During the course, I became so much impressed by the different aspects of blog
writing and designing.
Thoughts and Feelings AFTER the activity:
After the activity, I get a clear picture about what is designing and the key attributes related to the
designing. The study was precise and brief so that the students did not get bored. In fact, it makes
me interested to start blogging in a more professional way (Irwin, 2015).
What can you learn from this activity?
Blog designing is not a simple and naive task to do rather it is resembled with innovation and
entrepreneurship. Based on this idea, this activity also delivers the same perception and also
reflects the problem solving methods in blog writing.
What can you do to develop yourself further in the context of this activity?
I can develop myself by using the concept of entrepreneurship, innovation, diffusion and design

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thinking. In this regard, innovation is a major aspect of the blogging and I will put more focus on it.
Academic Reference to link this to theory
Irwin, T. (2015). Transition design: A proposal for a new area of design practice, study, and
research. Design and Culture, 7(2), 229-246.
MGMT20140: Simple Reflective Template Template number: week 2
Name and student ID:
Activity/experience Description:
Dynamics of design thinking practices
Date of the
activity/experience:
Thoughts and Feelings DURING the activity:
The purpose of this activity is to provide a series of concepts regarding the design practices.
During the activity I feel that design is very much related to the innovation. As a matter of fact
there are the succinct distinctions between the innovation in business and the innovation in
design. Therefore, the aim of this activity is to involve the students more with the innovation in
design by the process of thinking practice.
Thoughts and Feelings AFTER the activity:
After the activity I realised that thinking design is highly related to innovation and is enable to
create a better environment for blog design thinking practice. In addition to this, the activity also
reflects the sharing of ideas so that it will be helpful to enrich the visions. It is very important to be
open minded.
What can you learn from this activity?

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This activity teaches us how to incorporate the creativity and innovation in designing practices. In
this regard, the learning reflects on the value observation, interpretation and own reflection that
lead to use creativity in blog designing (Oxman, 2017).
What can you do to develop yourself further in the context of this activity?
As far as my developing my creativity, it will be beneficial to participate in the group program. In
course of participating in the group program, I can gather practical knowledge and experiences
regarding blog designing.
Academic Reference to link this to theory
Oxman, R. (2017). Thinking difference: Theories and models of parametric design
thinking. Design Studies, 52, 4-39.
MGMT20140: Simple Reflective Template Template number: Week 3
Name and student ID:
Activity/experience Description:
Theories and models of design thinking
Date of the
activity/experience:
Thoughts and Feelings DURING the activity:
The design thinking process is a new learning material for me. I have no previous experience
about it. Moreover, I do not even know about any such perspective. As a result of that during the
process I have learned a lot about the ways of thinking creatively. It is very helpful for me to blog
designing in the future.

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Thoughts and Feelings AFTER the activity:
The activity primarily focused on the creative designing in blog writing. In relation to this, there are
ample of theories and models that can guide a person to shape his thinking process in a creative
manner. This activity helps me a lot to resolve the hurdles that an individual can face in course of
thinking innovatively. Besides this, it also generates a positive perception towards composing
reflective writing.
What can you learn from this activity?
The activity is related to the understanding and the method of enhancing the ability to think
creatively. In return, it will help to create build creative ideas that are highly essential for blog
writing (Chaffee, 2014). Besides this, there are definitions and various perspective of the design
thinking strategies that are also incorporated into the activity and fosters a better understanding of
the innovative blogging.
What can you do to develop yourself further in the context of this activity?
In future, I can develop my creativity to a better extent by utilising different theories and models
that are encompassed into the activity learning process. Moreover, learning about different
theories of design thinking will help me in future to develop a better thinking process.
Academic Reference to link this to theory
Chaffee, J. (2014). Critical thinking, thoughtful writing. Cengage Learning.
MGMT20140: Simple Reflective Template Template number: Week 4
Name and student ID:
Activity/experience Description:
Problems in blogging and mitigation
Date of the
activity/experience:

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Thoughts and Feelings DURING the activity:
In course of the developing blog writing skills I have come to know about different types of
problems regarding the design thinking in terms of observation, visualisation, prototyping and
other cognate topics. Moreover, I feel that all those entities are closely intertwined each other and
if any of the one element is facing problem then other factors are also get hampered.
Thoughts and Feelings AFTER the activity:
The activity was ended with a clear understanding regarding the different types of mistakes that
we made during blogging. In this context, the Design thinking process is entitled to mitigate the
problems. The reason is that the design thinking problem provides a structure and an action plan
that are beneficial for the writer and makes it far easier to follow.
What can you learn from this activity?
I have learned about another important attribute of the design thinking practice. As a matter of
fact, there is the design thinking process can be used in multiple times and is not a linear format.
Rather it facilitates a complex but effective mechanism so that problem will be mitigate accurately.
What can you do to develop yourself further in the context of this activity?
Based on this understanding, it can be argued that the design thinking is a multi-faced framework
and requires a great deal of understanding in order to use it properly and effectively (Stephens &
Boland 2015). Moreover, figure out the problem is also an important aspect and the writer must
develop a clear understanding in this regard.
Academic Reference to link this to theory
Stephens, J. P., & Boland, B. J. (2015). The aesthetic knowledge problem of problem-solving with
design thinking. Journal of Management Inquiry, 24(3), 219-232.

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MGMT20140: Simple Reflective Template Template number: Week 5
Name and student ID:
Activity/experience Description:
Practical experience in blogging
Date of the
activity/experience:
Thoughts and Feelings DURING the activity:
The purpose of this part is to provide a practical experience regarding blog writing. Moreover, it
can be argued that there are journey mapping in regard to create a better blogging activity.
Thoughts and Feelings AFTER the activity:
After the completion of the activity I get to know about different experience during writing blogs.
As a matter of fact, there are the brainstorming practices that are related to the blog writing that
enhances the creative skills while writing blogs (Relojo, 2017).
What can you learn from this activity?
This part is highly essential to understand various traits of blog writing. It can be argued that
thorough the blog writing skills it will be able to generate a better innovative idea individually.
What can you do to develop yourself further in the context of this activity?
For the betterment of my creative skills I will go for developing my innovative thinking abilities and

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the way of thinking differently. In return it will generate more effectiveness in my blog writing which
will be innovative in style and decorative as well.
Academic Reference to link this to theory
Relojo, D. (2017). Blog psychology: Insights, benefits, and research agenda on blogs as a
dynamic medium to promote the discipline of psychology and allied fields. Psychreg Journal of
Psychology, 1(2), 70-75.
MGMT20140: Simple Reflective Template Template number: Week 6
Name and student ID:
Activity/experience Description:
Understanding value chain and value network
Date of the
activity/experience:
Thoughts and Feelings DURING the activity:
Before the activity was conducted I did not know anything about the relationship between value
chain and value network and blogging. However, after the completion of the activity I get a clear
understanding about various aspects of blog writing. As a matter of fact, it is very important
before started writing blogs
Thoughts and Feelings AFTER the activity:
After the activity, I get to know about blogging and the associated terms and practices related to
accurate blog writing. It can be stated that the role of value network is to create a set of inter-
organisational links so that there will be a better environment for nourishing creativity and
innovation.
What can you learn from this activity?

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I learn about the relationship between value network and its pragmatism in order to write blogs.
As a matter of fact, the relationship between value network and the blog writing in order to create
more precise and contextual writing (Booth & Kellogg, 2015).
What can you do to develop yourself further in the context of this activity?
I have to learn about the incorporation of value network in blog writing activities. In fact, it is
important to get acknowledge with the value network.
Academic Reference to link this to theory
Booth, S. E., & Kellogg, S. B. (2015). Value creation in online communities for educators. British
Journal of Educational Technology, 46(4), 684-698.
MGMT20140: Simple Reflective Template Template number: Week 7
Name and student ID:
Activity/experience Description:
Traits of research approaches
Date of the
activity/experience:
Thoughts and Feelings DURING the activity:
In course of the study I have come to know about different approaches of the research in terms of
types of data, various sources and ethics. In this regard, the data analysis part is also considered
to be an important aspect that I became familiar with during the activity (Bernard, 2017).
Thoughts and Feelings AFTER the activity:

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After the activity I get to know about various objectives of the research. There are the qualitative
and quantitative analyses that are comprised with primary data. Besides this, there are other
sources that are also provided better understanding of the research outcome.
What can you learn from this activity?
The learning creates a perception about the various approaches of the research objectives. As a
matter of fact, there an other different approaches regarding the research that are also reflected
into the activity.
What can you do to develop yourself further in the context of this activity?
Therefore, I will go to learn the different approaches of the research. Moreover, it is important to
build up an understanding regarding the role of the research and its importance. In this context,
the role of the data analysis is very important.
Academic Reference to link this to theory
Bernard, H. R. (2017). Research methods in anthropology: Qualitative and quantitative
approaches. Rowman & Littlefield.
MGMT20140: Simple Reflective Template Template number: Week 8
Name and student ID:
Activity/experience Description:
Different types of prototype
Date of the
activity/experience:
Thoughts and Feelings DURING the activity:
The purpose of this activity is to figure out different types of prototype in the form of rapid

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prototyping as an example. Moreover, there are other learning factors that I was going to learn
such as data analysis and incorporating concepts (Schumann, Gong & Schuchert, 2017).
Thoughts and Feelings AFTER the activity:
After the completion of the activity, I get to know about the definition and different types of
prototypes. As a result of that I learned more about rapid prototyping as well.
What can you learn from this activity?
This activity teaches me about the principles of prototyping like building prototypes, making
mistakes and using prototype as a part of the communication.
What can you do to develop yourself further in the context of this activity?
I have to develop an understanding regarding different types of prototyping in terms of early and
regular. Moreover, rapid prototyping is also being developed.
Academic Reference to link this to theory
Schumann, A., Gong, S., & Schuchert, T. (2017, September). Deep learning prototype domains
for person re-identification. In Image Processing (ICIP), 2017 IEEE International Conference
on (pp. 1767-1771). IEEE.
MGMT20140: Simple Reflective Template Template number: Week 9
Name and student ID:
Activity/experience Description:
Designing learning launch
Date of the
activity/experience:

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Thoughts and Feelings DURING the activity:
During the activity I can feel the real environment to deal with the customer behaviour. However,
the learning launch does not have any real time dealings with the customers but it can provide a
hypothetical situation for the learners to get familiar with customer’s enthusiasm and willingness to
pay.
Thoughts and Feelings AFTER the activity:
After the completion of the activity, I can say that the learning launch is a very useful prototype
that enables us to get prepare in dire situation. In fact, the advantage of the learning launcher lays
in its aims. It provides actions in the real world that we cannot get in business because the
business meetings are limited to the conference rooms.
What can you learn from this activity?
I learned about the behavioural matrix of the possible customers. Moreover, assumptions and
anticipations are also important aspects that were incorporated into that activity (Venkatesh,
Croteau & Rabah, 2014). In future, it will help to build a better skill to understand the customer’s
motive and purpose.
What can you do to develop yourself further in the context of this activity?
I will develop my communication skill so that it will get me the confidence while dealing with the
customers. Moreover, it requires proper understanding of the customer behaviour theory.
Therefore, I am looking for it to develop my skills regarding perceiving the customer behaviour
effectively.
Academic Reference to link this to theory