Innovation and Design Thinking Strategies at M & C Saatchi Report

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Added on 2024/07/01

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This report examines the application of design thinking within M & C Saatchi Australia, a company operating in the communication sector. It highlights design thinking as a crucial problem-solving approach that fosters innovation. Experts emphasize the importance of innovative technology in design thinking, ensuring reliability and optimal use in communication media. The company targets maximum utilization of innovations in advertisements across various media outlets. The report also identifies the benefits for innovators, including access to customer needs, business requirements, and technical possibilities. Ultimately, design thinking enables qualitative growth and the identification of new opportunities within the communication sector. Desklib provides access to similar solved assignments.

Target
The company aims at
having the maximum
use of the innovations
in the preparation of
the advertisements and
having all those in the
newspapers, radio &
televisions and other
various outlets in the
media.
OPINIONS OF THE
EXPERTS
More possibilities are
derived in the concept
of design thinking
about the use of
innovative technology.
Safety of reliability is
also assured in the
method to the
business. The experts
defines it the optimum
and the fullest use of
innovative technology
in communication
media.
iNTRODUCTION
Design thinking is just an
crucial way of problem
solving in the business. It is a
systematic approach for the
various problems. The
approach is more flexible and
wholly supports the
innovation phase in the M &
C Saatchi in Australia
which has its dealings in the
communication sector.
Design Thinking

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What is thus involved?
Brutal Simplicity of the
Thoughts
BENEFITS TO THE
INNOVATORS
It provides access to the
needs of the customers,
business requirements
and the technical
possibilities of the
business by having the
use of innovative
components. Design
thinking allows the
business operations to
prosper in the qualitative
manner. New
opportunities are
identified in the
communication sector by
the innovators.
Empathize
Define
Ideate
Prototype
Test
References
 Navarro, D., (2012).
Boomerangs and
creativity. Institute for Culture
and Society Occasional Paper
Series, 3(2).
 Kimbell, L., (2012).
Rethinking design thinking:
Part II. Design and
Culture, 4(2), pp.129-148.
 Anderson, T. and Shattuck, J.,
(2012). Design-based
research: A decade of progress
in education
research?. Educational
researcher, 41(1), pp.16-25.
 Wrigley, C. and Straker, K.,
(2017). Design thinking
pedagogy: The educational
design ladder. Innovations in
Education and Teaching
International, 54(4), pp.374-
385.
Mean of Design
Mind-set in
Innovation

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Innovation and Design Thinking Strategies at M & C Saatchi Report

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